Summary
Overview
Work History
Education
Skills
Personal Values:
Certification
References
Timeline
Generic
Fredrick Wabwire Okello

Fredrick Wabwire Okello

Nairobi

Summary

An accomplished business strategist and transformational leader with a career marked by resilience and innovation. With over23 years of experience in diverse managerial roles in Agribusiness, FMCG, retail, banking, consulting, and NGOs, I have developed strong expertise in strategic planning, visionary leadership, operational excellence, and project management. I focus on driving revenue growth, enhancing business performance, and improving productivity through collaboration. I hold professional certifications in sales and marketing, along with a substantial background in entrepreneurship, market growth, product innovation, and financial oversight.

A results-driven manager committed to delivering outstanding outcomes and improving market visibility through strategic market expansion initiatives. I excel at analyzing data and market trends to implement robust sales strategies that enhance national and regional presence.

I perform exceptionally well under pressure, flourish when facing tight deadlines, and continually surpass expectations. My unyielding self-assurance, optimistic outlook, and dedication to achieving the highest standards make me a valuable asset to your company.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Director of Programs & Operations

Beyond My Tribe (BMT)
02.2024 - Current
  • Optimized resource allocation by analyzing financial data, ensuring efficient use of funds across all programs under my supervision. Enhancing operational workflows by 60%, and promoting a culture of inclusivity and engagement within the organization.
  • Secured $1.5 million funding for programs, youth entrepreneurship training, agribusiness initiatives, through successful grant writing and relationship building with donors, leading to greater financial stability.
  • Fostered a culture of continuous improvement by encouraging team members to share feedback and ideas for enhancing program quality.
  • Enhanced communication within the organization by establishing regular meetings with key stakeholders and creating comprehensive progress reports.
  • Built partnerships with external organizations that enhanced program offerings and expanded outreach efforts.

Chief Operating Officer (COO)

Shamba Pride Ltd
03.2022 - 01.2024

Company Overview: Connecting African smallholder farmers with high-quality agricultural supplies, knowledge, and extension services

  • Created and executed workflow processes and policies to improve operational efficiency and foster business growth
  • A 24% revenue increase through workflow improvements.
  • A 628% growth in customer base and a 7,083% rise in agronomy growth.
  • A 40% boost in customer engagement and a 30% increase in lead generation through marketing campaigns yielding an extra $750,000 in revenue
  • A 50% market penetration increase, adding $1.2 million in sales.
  • Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
  • Built a motivated team that expanded from 15 to 88 employees and executed a rapid expansion from 4 to36 counties in Kenya, with footprints also established in Tanzania and Zambia
  • Championed the adoption of Micro Soft Dynamic 365 technology solutions to streamline operations, automate manual tasks, and improve overall efficiency levels.
  • Ensured regulatory compliance by developing policies in line with industry best practices to mitigate risks associated with legal or ethical violations.
  • Improved employee satisfaction and reduced turnover through the development of effective training programs and performance management systems.
  • Expanded company''s market presence by identifying new business opportunities and executing strategic partnerships.
  • Optimized supply chain management strategies, reducing lead times while maintaining product quality standards for increased customer satisfaction rates.
  • Increased operational transparency, introducing advanced reporting systems that provided real-time insights into performance metrics.
  • Negotiated high-value contracts with major suppliers, securing favorable terms that resulted in significant cost savings.
  • Cultivated strategic alliances, forging relationships with industry leaders that facilitated knowledge exchange and co-innovation.
  • Optimized supply chain logistics, resulting in timely deliveries and reduced inventory costs by implementing just-in-time inventory management.
  • Championed adoption of (CRM) software, enhancing sales team efficiency and customer engagement, resulting in a 35% revenue surplus of $6.09 million.

General Manager (GM): - Commercial & Operations

INTRACO LTD - Conversion Feeds (Uganda) | Fressy Foods (Kenya)
01.2016 - 02.2022

Company Overview: Specializes in the manufacturing and marketing of animal feed concentrates, premixes, protein meals, amino acids and vitamins

  • Restructured Intraco Ltd - Conversion Feeds and contributed to the development of market routes and created distribution channels, enhancing the capabilities of the sales and commercial teams
  • As a result, the business surpassed its targeted revenue of $44 million, achieving an outstanding $97 million
  • Managed budget development, forecasting, and financial reporting processes to track progress toward organizational objectives accurately.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Formulated policies and procedures to streamline operations.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully
  • Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
  • Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
  • Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
  • Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
  • Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
  • Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
  • Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
  • Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
  • Championed staff performance recognition initiatives, promoting a culture of continuous learning and professional development within the organization.
  • Built a network of sales teams from scratch, significantly expanding our sales capabilities and contributing to a 33% increase in national and regional sales
  • Managed the Operating Company budget by planning finances, tracking spending, and taking corrective measures
  • Grew employee count from 10 to140, demonstrating exceptional leadership in talent development
  • Opened branch offices in12 districts in Uganda to expand operations and boosted market presence in Kenya for enhanced growth and brand recognition
  • I led the HSEQ department by establishing a compliance framework, providing training for safety practices, and setting safety performance indicators

General Manager: Marketing & Business Development

RAK Media Group
08.2013 - 12.2015
  • Spearheaded and executed strategic programs that effectively raised the profit and loss (P&L) of a business division from $60 million to $208 million, achieving a profit margin of36%
  • My outstanding abilities in analyzing markets, forecasting finances, and improving operational efficacy have contributed to sustainable expansion and improved competitive edge
  • Successfully salvaged a potential $7.5 million loss on a government project by cultivating robust customer relationships and providing advisory services client complaints, which led to problem identification and corrective action
  • This effort significantly boosted client retention and restored their confidence in our services
  • Additionally, I renegotiated a new contract valued at $18.04 million, further demonstrating my ability to drive positive outcomes and enhance business partnerships
  • I led direct sales initiatives targeting corporate clients, banks, NGOs, embassies, and local businesses, employing tailored marketing strategies for each segment
  • By building strong relationships with government entities, I effectively identified their needs, boosting customer satisfaction
  • This approach enhanced client engagement, driving a33% sales increase and $3.6 million in additional revenue
  • Directed the marketing efforts to create and implement effective sales campaigns through digital marketing and events, achieving a43% boost in customer engagement and a60% increase in lead generation, adding $2.7 million in revenue
  • By analyzing data, market trends and customer feedback, I improved sales strategies, enhancing performance by18% and strengthening market position
  • Led initiatives to build a performing team, promoting collaboration and continuous improvement
  • Implemented training programs that boosted employee retention and satisfaction by30%, enhancing engagement and productivity
  • Established mentorship and feedback systems that empowered employees, contributing to organizational success

General Manager (GM)

Top Image Africa - Experiential Marketing (ATL & BTL)
03.2011 - 07.2013
  • Drove the P&L growth from KS.160M to KS940M in2 years, optimizing a KS540M budget
  • Created and implemented performance scorecard metrics, restoring staff/employee turnover by introducing staff retention programs and improved labour utilization by31%, and individual productivity by92%

Snr Manager Sales and Marketing (SM-SM)

Barclays Bank Kenya - Mortgage & Asset Finance
06.2006 - 02.2011
  • Built and maintained a customer base of more than1,500 recurring customers valued at KS400 million in annual revenue, and Supervised8 managers and102 direct salespeople
  • Achieved growth of over48% (Volume) and63% (Value) in the launched Government agencies and corporate mortgage scheme loans
  • Collaborated internally with risk management, operations, credit & legal to meet compliance protocols and maximize clients’ satisfaction experience by90%

Regional Manager Trade | Business Development & Distribution Channels

East Africa Breweries Ltd (EABL – DIAGEO)
02.2004 - 05.2006
  • I supervised and coordinated180 field sales agents daily, developed9 distributors,24 key accounts, and marketing strategies for new customer acquisition
  • Resolved issues to meet24-hour service level agreements
  • Developed new distribution channels, conducted regional management meetings
  • Improved customer satisfaction rate by25%, and identified trends and business development opportunities

Territory Sales Supervisor (TSP)

Kenya Breweries Limited (KBL)
07.2002 - 01.2004
  • Helped the sales team grow their territory sales by20%
  • Set up product displays in stores for designated territories
  • Created sales plans and quotas to support organizational objectives
  • Demonstrated ability to persuade and influence behaviors through proper sales planning and execution

Sales Representative (SR)

Kenya Breweries Limited (KBL)
05.2000 - 06.2002

Education

MBA - Strategic Management | Administration

UON
01.2025

Diploma - Management Studies

ICM - Institute of Commercial Management (UK)
11.2010

Professional Diploma level6 - Marketing

CIM-Chartered Institute of Marketing (UK)
11.2008

B.COM - Marketing

Daystar University
12.2007

Advanced Diploma Level6 - Business Administration and Management

ABE - Association of Business Executives (Woodvale), KSM
12.2002

KCSE - undefined

Munami High School
01.1998

Skills

  • Visionary leadership
  • Change Management and Implementation
  • Communication and Interpersonal Skills
  • People leadership and Management
  • Strategic Planning & Execution
  • Operations and Process Improvement
  • P&L Management Cost Containment
  • Negotiation and presentation
  • Business acumen and Data analysis
  • Collaboration and Partnership Building
  • Supportive team worker with the ability to motivate & inspire
  • Business Development, Retention & Growth
  • Revenue growth and Market expansion
  • Quality control and assurance
  • Problem-solving and Decision-Making
  • Market Analysis and Research
  • Team Leadership and Management
  • Stakeholder Relationship Building and Management
  • Creating a culture of learning and growth
  • Coaching and mentoring Team members
  • Continuous learning and Improvement
  • Strategic thinking and Innovative Idea generation
  • Risk Management and Mitigation
  • Conflict resolution and Mediation
  • Compliance and Good Governance
  • Policy making Processes & Systems Improvement
  • Performance & Sustainability
  • Advocacy & Capacity Building

Personal Values:

  • Reliable.
  • Trustworthy.
  • Integrity.
  • Resourceful.
  • Adaptable.
  • Dependable.
  • Strong Work Ethic.
  • Accountable.
  • Pace-setter.
  • Persistence.
  • Determination.
  • Self- discipline.
  • Customer-centric mindset.
  • Continued self-development & Improvement.

Certification

  • Certified Professional Sales Leader (CPSL NASP) No Expiration Date02/2020
  • Certified Professional Marketer CPM-(CIM) No Expiration Date11/2008

References

1. Wycliffe, Mutanda, Group Managing Director - (Trinity Holding | RAK Media group | Amoco Construction), ayukumutanda@gmail.com, +254722696493, Juba | Kampala


2. Matilda M. M.

Group CEO Fressy Foods Kenya |

Intraco Conversion Feeds Uganda

+254 722 247 853

f.redinahmatilda@yahoo.com


3. Patrick Sampao

Co-Founder | Director Strategy &

Innovation Shamba Pride, Nairobi

+254 742 101 614

Patrick.sampao@shambapride.com

Timeline

Director of Programs & Operations

Beyond My Tribe (BMT)
02.2024 - Current

Chief Operating Officer (COO)

Shamba Pride Ltd
03.2022 - 01.2024

General Manager (GM): - Commercial & Operations

INTRACO LTD - Conversion Feeds (Uganda) | Fressy Foods (Kenya)
01.2016 - 02.2022

General Manager: Marketing & Business Development

RAK Media Group
08.2013 - 12.2015

General Manager (GM)

Top Image Africa - Experiential Marketing (ATL & BTL)
03.2011 - 07.2013

Snr Manager Sales and Marketing (SM-SM)

Barclays Bank Kenya - Mortgage & Asset Finance
06.2006 - 02.2011

Regional Manager Trade | Business Development & Distribution Channels

East Africa Breweries Ltd (EABL – DIAGEO)
02.2004 - 05.2006

Territory Sales Supervisor (TSP)

Kenya Breweries Limited (KBL)
07.2002 - 01.2004

Sales Representative (SR)

Kenya Breweries Limited (KBL)
05.2000 - 06.2002

Diploma - Management Studies

ICM - Institute of Commercial Management (UK)

Professional Diploma level6 - Marketing

CIM-Chartered Institute of Marketing (UK)

B.COM - Marketing

Daystar University

Advanced Diploma Level6 - Business Administration and Management

ABE - Association of Business Executives (Woodvale), KSM

KCSE - undefined

Munami High School

MBA - Strategic Management | Administration

UON
Fredrick Wabwire Okello