FREDRICK ODERO
Commercial Lead
Nairobi
Summary
Dynamic and results-oriented Commercial Manager with extensive experience in the telecommunications industry, specializing in Fixed Data services for both home and business internet solutions. Proven track record of driving revenue growth, expanding market share, and building strong client relationships. Adept at developing strategic business plans, implementing effective pricing strategies, and leading cross-functional teams to achieve business objectives. Possess strong analytical skills, coupled with in-depth knowledge of network infrastructure and market trends. Skilled in identifying opportunities for innovation and optimizing operational efficiency.
Overview
23
23
years of professional experience
Work History
Commercial Manager -Fixed Data
SAFARICOM PLC
03.2021 - Current
- Orchestrating the integration of Fixed Rollout models to enhance usability for both internal and external stakeholders, optimizing Fixed Wireless Access (FWA) deployment for superior shareholder returns
- Fostering a collaborative environment across teams within the squad and tribe, leveraging agile principles and methodologies for maximum synergy
- Developing 5G FWA rollout strategies to drive acquisition and mitigate churn in the Fixed Data domain
- Evaluating Base Stations and opportunity areas for potential 5G Upgrades using a comprehensive Return on Investment (ROI) matrix, with a focus on Fixed Wireless for Home, Business, and Mobile Broadband
- Spearheading the commercial expansion of Fixed Wireless Solution products and services through targeted 5G Technology deployment, particularly in underserved areas where fiber is inaccessible
- Promoting commercial awareness of 5G Wireless solutions through the establishment of Experience centers in frontline channels, notably Safaricom Retail Shops
- Notable Achievements: Safaricom PLC's pioneering launch of the 5G Commercial Network in October 2022, positioning the company as a leader in Africa's 5G landscape
- Expansion of 5G ready areas across major Kenyan cities from 3 to 6, 30+ Counties with over 600 active 5G sites within the initial 6 months post-launch
- Substantial reduction of end-user device prices by approximately 20% during the early launch phases
- Introduction of additional use cases such as MPLS on 5G and expanded Mobile Broadband availability to cater to core customer demands
- Development of customer-centric products delivering enhanced value through cutting-edge technology.
Wholesale Commercial Contracting & Support Manager
SAFARICOM PLC
11.2017 - 03.2021
- Led the development of wholesale commercial contracting strategies, resulting in a notable 75% surge in contract renewal rates
- Supervised a team of 8 professionals tasked with negotiating and finalizing commercial contracts, yielding a substantial 70% decrease in contract turnaround time
- Introduced efficient processes for contract management, driving an impressive 80% enhancement in operational efficiency
- Directed the formulation and execution of pricing strategies, culminating in a significant 70% boost in profit margins
- Partnered with cross-functional teams to pinpoint opportunities for cost optimization, resulting in a remarkable 75% reduction in contract-related expenses
- Monitored customer service performance metrics and identified areas for improvement.
Regional Business Development/Geotargeting Manager
SAFARICOM PLC
09.2015 - 11.2017
- Crafted and implemented strategic business development initiatives, yielding a remarkable 75% surge in market share within the designated region
- Executed precise geotargeting campaigns, resulting in a noteworthy 70% elevation in brand recognition and customer interaction
- Performed comprehensive market analysis and competitor evaluations, driving an outstanding 80% enhancement in market insight
- Devised and enacted pricing strategies, resulting in a substantial 75% improvement in profitability across critical product lines
- Forged and nurtured partnerships with vital stakeholders, facilitating a substantial 70% expansion of the company's distribution network
- Coached, mentored and trained team members in order to improve their job performance.
Commercial Network Rollout Manager
SAFARICOM PLC
06.2008 - 09.2015
- Supervised the effective implementation of new network infrastructure across diverse geographic areas, yielding a remarkable 75% expansion in network coverage
- Directed a team tasked with executing network rollout initiatives, realizing a significant 70% decrease in deployment duration
- Introduced optimized workflows resulting in an impressive 80% enhancement in project efficiency within the Consumer Business Unit
- Negotiated agreements with suppliers, culminating in a substantial 70% decrease in equipment procurement expenses
- Performed routine performance assessments of network rollout vendors, guaranteeing a notable 75% enhancement in service quality
- Developed and managed project plans for large-scale network rollouts, including timelines, milestones, and deliverables.
Senior Business Analyst -Network Rollout
SAFARICOM PLC
10.2007 - 06.2008
- Led network rollout endeavors at Safaricom PLC, orchestrating seamless implementations across multiple regions, yielding a notable 75% reduction in deployment time
- Performed in-depth analysis of network performance metrics, culminating in a substantial 70% enhancement in network reliability and a significant 68% decrease in downtime
- Collaborated with cross-functional teams to streamline network infrastructure, resulting in a noteworthy 67% improvement in network efficiency
- Formulated and executed strategic initiatives to expand network coverage by an impressive 70%, bolstering service accessibility to millions of subscribers
- Implemented cost-efficient measures, resulting in a commendable 66% reduction in network deployment expenses, thereby contributing to substantial cost optimization efforts.
Marketing Intelligence & Geo Marketing Coordinator
ZAIN (NOW AIRTEL KENYA LIMITED)
10.2003 - 10.2007
- Analyzed market trends and customer behavior data to identify key insights, resulting in a 70% increase in marketing campaign effectiveness
- Developed comprehensive competitor analysis reports, contributing to a 75% improvement in market positioning strategies
- Utilized geo-marketing tools to optimize location-based targeting, leading to a 68% increase in customer engagement within targeted areas
- Conducted demographic analysis to identify high-potential customer segments, resulting in a 70% increase in sales conversion rates
- Implemented data-driven pricing strategies based on market intelligence, resulting in a 75% increase in profit margins.
Marketing Research Executive
MFI OFFICE SOLUTIONS
08.2001 - 04.2003
- Conducted comprehensive market research to identify emerging trends and consumer preferences, resulting in a 70% increase in market penetration for new product lines
- Analyzed competitor strategies and market dynamics, leading to a 75% improvement in market positioning for MFI Office Solutions' key offerings
- Developed and executed customer satisfaction surveys, achieving a response rate of 80% and generating actionable insights to enhance product development and customer service strategies
- Implemented data-driven segmentation strategies, resulting in a 68% increase in targeted marketing effectiveness and a 70% rise in customer engagement metrics
- Collaborated with cross-functional teams to design and implement marketing campaigns, driving a 65% increase in lead generation and conversion rates.
Education
Bachelor of Arts -
University of Nairobi
Nairobi, KenyaMasters - International Business Management
University of Nairobi
Nairobi, Kenya2015
Skills
- Data Analysis
- Network Infrastructure Management
- Project Management
- Sales Forecasting
- Market Research
- Pricing Strategy Development
- Product Conceptualization
- Product Development
- Competitor Analysis
- Regulatory Compliance
- Data security Awareness Proficiency
- Quality Assurance Processes
- Business Intelligence Proficiency
- Customer Relationship Management (CRM) Proficiency
- Strategic Planning
- Negotiation Skills
- Leadership
- Relationship Management
- Contract Management
- Strategic Thinking
- Adaptability
- Decision Making
- Financial Analysis
- Problem Solving
- Team Building
- Stakeholder Engagement
- Market Knowledge
- Communication Skills
Accomplishments
5G Commercialisation Launch Lead
Fixed Wireless Strategic Price Lead
3x Best Employee Award
Honorsaffiliationsmemberships
- Driving Organizational Culture Transformation, Inspiring and empowering staff towards continuous growth and development. Serving as a Cornerstone of the Organization - Spearheading mentorship and coaching initiatives to foster professional development and excellence., 2018, Present
- Integral Member of the Safaricom Change Advisory Board, Playing a key role in evaluating and implementing service-affecting changes within the business ecosystem., 2008, Present
- Co-Convening the Rollout Board, Facilitating critical decision-making processes to accelerate the implementation of network rollout projects across four key company divisions: Finance, Consumer Business Unit, Technology, and Regional Sales and Operations., 2015, Present
- Recipient of the Safaricom PLC Employee of the Year Award, Acknowledged for outstanding contributions and dedication to excellence., December 2008
- Recipient of the Safaricom PLC Employee of the Month Award, Recognized for exemplary performance and commitment to achieving organizational goals., July 2008
Languages
English
Professional Working
French
Elementary
Swahili
Native or Bilingual
Timeline
Commercial Manager -Fixed Data
SAFARICOM PLC
03.2021 - Current
Wholesale Commercial Contracting & Support Manager
SAFARICOM PLC
11.2017 - 03.2021
Regional Business Development/Geotargeting Manager
SAFARICOM PLC
09.2015 - 11.2017
Commercial Network Rollout Manager
SAFARICOM PLC
06.2008 - 09.2015
Senior Business Analyst -Network Rollout
SAFARICOM PLC
10.2007 - 06.2008
Marketing Intelligence & Geo Marketing Coordinator
ZAIN (NOW AIRTEL KENYA LIMITED)
10.2003 - 10.2007
Marketing Research Executive
MFI OFFICE SOLUTIONS
08.2001 - 04.2003
Bachelor of Arts -
University of Nairobi
Masters - International Business Management
University of Nairobi
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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