Fredrick M. Mukilya

• Devised product pricing strategies and trade marketing investments to support growth.
• Created trade marketing strategies to communicate strategies to 20 member team.
• Used data analysis software to track, broker reports and local market economic factors to monitor competitive tracking.
• Managed and motivated team of five trade marketing executives.
• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Balanced profit, volume and share objectives to deliver long-term growth.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Met with members to understand goals and recommend solutions to fit specific needs.
• Liaised with customers and funding sources to identify and remove roadblocks to business funding.
• Met with clients to determine financial objectives and review assets, liabilities, cash flow and other financial information.
• Developed advanced product knowledge to share current information while generating and delivering products quotes.

• Executed and organized business trade mission to France, Dubai, South Africa, Japan, China, United Kingdom, Tanzania, Uganda, Greece and many more.
• Supervised KNCCI - MasterCard Project with focus in providing interest free loans to SMEs.
• Headed training and capacity building of business people on entrepreneurship, and digital literacy in partnership with Equity Bank of Kenya.
• Performing data analysis on issues of trade and business intelligence to develop research concepts and frameworks.
• Conducted data quality control through identification of data quality gaps using data analysis tools.
• Tasked with monitoring and evaluation of various trade facilitation activities.
• Conducted trade flow analysis of countries to ascertain demand and supply opportunities.
• Conducted market research for international markets, including market trends, competitive landscape analysis and key regional development status.Monitoring sustainability of t various project results by undertaking trade policy-related researches
• Assisting in the contribution to database development by providing statistics on trade facilitation that includes customs and non-tariff barriers.
• Conducting trainings on local and international market requirements for goods and services Policy and Advocacy: -.
• Spearheaded (Under Private Sector) the preparation of key Conferences I.e., Blue Economy Conference and 11th WTO Ministerial Conference, UK Africa Investment Summit 2020, Russia Africa Conference and more.
• Identifying business priority policy areas that need to be addressed in the interest of members.
• Providing statistics to inform business policy and economic empowerment and support at National and County levels.
• Coordinated and managed the Memorandum of Understandings/Agreements between establishment that we worked with.
• Identified business priority policy areas that need to be addressed in the interest of members.
• Assisted in drafting a standard trade policy and procedures manual for KNCCI.
• Helped in designing legislation that affect businesses and distributed it to different stakeholders and assisted in the preparation of policy briefs on topical areas of interest by member countries.
• Offered assistance and support in making the business arbitration centre functional at KNCCI.
• Devised product pricing strategies and trade marketing investments to support growth.

• Liaise with the business community to identify goods and services that can be promoted.
• Maintain and updating a database of sector specific partners.
• Maintain relationships with key economic development professionals, stakeholders and key KNCCI personnel.
• Successfully planned and executed trade show promotions.
• Reported all necessary information to my line manager and worked closely Trade, Research and Policy department to achieve and maintain set objective.
• Prepared accurate reports for filing.
• Professional Projects Trade Missions, Planned and implemented Joint Business Council with Egypt, India, Algeria and Portugal.
• Policy and Advocacy, Committee member in Kenya United Kingdom Free Trade Agreement (2021l - Committee member in Kenya US Free Trade Agreement(ongoing).

· Conducting market research through surveys in prioritized markets to identify export opportunities.

· Assisting in creating market research reports that help in finding opportunities to export services.

· Assisting in identifying export market opportunities for Kenyan products and formulate appropriate market entry and penetration strategies.

· Assisting in promoting export awareness, nurture an export culture and champion the need for exports for economic development.

• Acquiring data from primary or secondary data sources while maintaining databases.
• Interpreting data and analyzing results using statistical techniques.
• Creating action plans from project briefs and delivering project updates.
• Documenting, reporting and presenting research findings to management and clients.
• Eliminated downtime and maximized revenue by providing top project quality control
• Managed on-site evaluations, internal audits and customer surveys