AI & AI Automation
Hi, I’m
Franklin Akumo
Professional Marketing
Nairobi
Opportunities Don't happen.You create them.
Chris Grosser
Summary
I am an accomplished and results-driven Marketing & Brand Development professional with a proven track record at Halisi Family Hospital. An expert in strategic marketing campaigns and customer relationship management, enhancing brand visibility and securing long-term accounts. A skilled professional in negotiations and cross-functional collaboration, driving growth and optimizing brand positioning. Successfully increased brand visibility traffic by 20% through targeted digital and omnichannel brand awareness initiatives. Talented and savvy to industry trends, practices and standards to meet daily customer demands.
Overview
6
years of professional experience
4
Certificates
2
Languages
Work History
Halisi Family Hospital
Marketing & Business Development Executive
01.2022 - Current
Job overview
- Increased customer engagement through targeted social media initiatives and content creation.
- Streamlined internal processes for efficiency, enabling faster response times to changing market conditions and customer needs.
- Analyzed market trends and consumer behavior to optimize brand positioning for the maternity section for maximum impact.
- Improved overall brand reputation by addressing customer feedback proactively and implementing Turn-Around-Time (TAT).
- Oversaw partnerships with external agencies, ensuring consistent messaging across all channels and platforms.
- Launched successful digital marketing campaigns that achieved goals for increased dermatology traffic.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight service benefits.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with patients and partners to build strong business networks and relationships.
City Health Hospital
Buisness Development Executive
11.2019 - 12.2021
Job overview
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.
- Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Education
Simon Page College of MarketingNairobi, Kenya
Post-Graduate Diploma in Professional Marketing from Marketing
04.2001
University Overview
- Award: Overall Top Student CIM L7, Class of 2025
- Award: Top Student in Global Marketing Decisions CIM L7, Class of 2025
- Award: Top Student Corporate Digital Communications CIM L7, Class of 2025
Simon Page College of Marketing, KenyaNairobi, Kenya
Diploma in Professional Marketing, CIM L6 from Marketing
04.2001
University Overview
- Award: Best Student Marketing & Digital Strategy CIM L6, Class of 2024.
- Award: Excellence in Student Leadership CIM L6, Class of 2024
Skills
Business development
Customer relationship management
Cross-functional collaboration
Relationship building and management
Negotiations
Event planning
Relationship building and rapport
Proposal writing
Channel management
Marketing strategy
Social media marketing
Affiliations
1. Connect Rafikiz by Executive Connect - Kenya, Member
2. CIM Networking - Kenya, Member
3. Top Marketer Club - Kenya, Member
Accomplishments
- Awarded Overall Top Student for CIM Level 7 (2025) and Level 6 (2024) at Simon Page College of Marketing.
- Recipient of Mr Dependable Marketing Award by Halisi Family Hospital in appreciation for being an individual others can always count on to help or give a solution New Business Excellence Award for most new accounts.
- Orchestrated a comprehensive brand audit and repositioning strategy for the Maternity Department, utilizing consumer behavior analytics to capture increased market share for strategic market positioning.
- Secured and managed high-value corporate accounts (Merishaw School, The Chuna Preparatory school, Kitengela International School, Acaciacrest Senior School, The Orchard school) by designing bespoke healthcare packages, contributing to a sustained year-on-year increase in institutional revenue.
- Increased customer base by 60% by expanding market to include targeted digital marketing using the omnichannel approach digital-first marketing approach, launching targeted campaigns for the Dermatology unit that resulted in a measurable increase in outpatient traffic and optimized acquisition costs.
Professional Certifications
1. Electronic Kenya Quality Model for Health (e-KQMH) | Ministry of Health Kenya | 2024 - Successfully completed national-level training on healthcare quality standards, focusing on quality improvement systems, compliance frameworks, and patient-centered care delivery.
2. ACQUIRE Certification (Quality Improvement & Patient Safety) | 2024 - Advanced training focused on quality improvement methodologies, patient safety frameworks, and leadership principles for healthcare system transformation.
3. Basic First Aid & CPR Certification | MedSwipe Africa / Global FICCS | 2023 - Hands-on training in emergency response and CPR, enhancing readiness to support frontline healthcare environments. Endorsed by Heart Attack Concern Kenya.
Certification
CIM L7; Post-Graduate Diploma in Professional Marketing
Interests
Data Analytics
Awards & Honors
1. Overall Top Student (CIM L7), Simon Page College of Marketing, 2025.
2. Top Student in Global Marketing Decisions (CIM L7), 2025.
3. Top Student Corporate Digital Communications (CIM L7), 2025.
4. Best Student Marketing & Digital Strategy (CIM L6), 2024.
5. Excellence in Student Leadership (CIM L6), 2024.
6. Mr. Dependable Marketing Halisi Family Hospital, 2023
Software
Analysis & Reporting: Google Analytics (GA4), Basic Excel
Digital Marketing: Meta Ads Manager, Google Ads
Design & Media: Canva, CapCut (Video Editing)
Sales & Operations: CRM Management (HubSpot)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Advanced (C1)
Kiswahili
Advanced (C1)
Timeline
ACQUIRE Certification (Quality Improvement & Patient Safety)
12-2026
Electronic Kenya Quality Model for Health (e-KQMH) | Ministry of Health Kenya
10-2026
Basic First Aid & CPR Certification | MedSwipe Africa / Global FICCS
05-2026
CIM L7; Post-Graduate Diploma in Professional Marketing
03-2026
Marketing & Business Development Executive
Halisi Family Hospital
01.2022 - Current
Buisness Development Executive
City Health Hospital
11.2019 - 12.2021
Simon Page College of Marketing
Post-Graduate Diploma in Professional Marketing from Marketing
04.2001
Simon Page College of Marketing, Kenya
Diploma in Professional Marketing, CIM L6 from Marketing
04.2001