Florence Achando Maswache
Nairobi
Summary
Results-oriented business leader with extensive experience in print, broadcast, and digital media sales. Proven track record of driving revenue growth, leading high-performing teams, and cultivating lasting client relationships.
Seeking to leverage strategic leadership, market insights, and innovative sales approaches as the Business team leader to deliver exceptional business outcomes. With over 17 years of expertise in selling The Standard newspaper and 7+ years managing revenue streams for KTN Home, KTN News, Radio Maisha, Spice FM, and Standard Digital, possesses strong business acumen in developing 360-degree media solutions and exceeding sales targets through cross-functional team management. Success lies in client acquisition, strategic partnerships, and market penetration strategies for print, broadcast, and digital platforms. Excels in analyzing market trends, consumer behavior, and competitor activities to identify revenue opportunities.
Additionally, skills in business-to-business marketing, customer relationship management, and strategic account management enable the creation of integrated advertising solutions that align with organizational goals and client needs while effectively managing events.
Overview
18
18
years of professional experience
Work History
Business Manager – Commercial
Standard Group Plc
01.2021 - Current
- Spearheaded sales strategies for TV, print, Radio and digital platforms, achieving consistent revenue growth in the Nairobi region
- Managed a high-performing sales team by providing leadership, coaching, and performance evaluations to meet and exceed monthly revenue targets
- Collaborated with cross-functional teams to create tailored advertising packages, optimizing client satisfaction and retention
- Successfully introduced and managed new revenue streams through events and digital advertising initiatives
- Implemented monitoring and evaluation systems to track sales team performance and client satisfaction
- Establish systems and standards for regular assessment, monitoring, and evaluation of the team against set strategic objectives
- Supervise personnel, conducting performance evaluations, training, account allocations, and problem resolution
- Foster high staff morale and discipline through performance-driven leadership
Senior Business Executive/Account Manager
Standard Group Plc
02.2014 - 10.2020
- Identified key drivers for sustainable volume and profit growth from creative features on 360 media platforms executions including the NSSF @ 50 Years feature
- Developed a pipeline of new, revenue-generating opportunities through special newspaper features, consistently capitalizing on existing and prospective partner strengths
- Participated in bringing in revenue on events for the Standard Group plc, such as the Home Expos at KICC
- SME transform Kenya forums, Choma na Ngoma etc
- Monitored and analyzed competitor businesses to identify and exploit new business opportunities, resulting in increased market share
- Recruit new business from unchartered areas and maintaining the existing customer base through top notch customer service
- Enhanced customer satisfaction, addressing and resolving client concerns promptly and professionally.
- Interacted well with customers to build connections and nurture relationships.
- Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
Business Executive
02.2007 - 12.2013
- Generated annual sales growth from direct sales for the standard Newspaper, The Nairobian, KTN and Digital platform
- Did on ground customer activities through market activations on a 360 base through roadshows and events, securing client sponsorships
- Identified key drivers for creating sustainable volume and profit growth across diverse portfolios, including government, NGOs, manufacturing, and HoReCa industries
- Generated revenue through direct sales, new business acquisition, and client retention
Girl Child Network (GCN)
08.2006 - 12.2006
- Conducted training and mentorship programs to empower young women, enhancing their capacity for leadership and self-reliance
Education
MBA - Project Management
Africa Nazarene University
Nairobi, Nairobi Province, Kenya10-2015
Diploma in Marketing Management -
Kenya Institute of Management
09-2008
Bachelor of Arts - Business Studies (First-Class Honors)
Kenyatta University
04-2006
Skills
- Strategic Planning & Execution
- Team Leadership & Motivation
- Market Penetration Strategies
- Business Development & Negotiation
- Customer Relationship Management
- Multichannel Media Sales Expertise
- Event revenue Sponsorship Acquisition
- Employee management
References
- Marren Anot, Former Commercial Manager, Standard Group Plc, +254 724 211362
- Dr. Christopher Khisa, Public Relations Manager, National Social Security Fund, +254 722 825912
- Patrick Kinyua, Senior Partnership and communications assistant ,International Labor Organization, +254 718 860185
Timeline
Business Manager – Commercial
Standard Group Plc
01.2021 - Current
Senior Business Executive/Account Manager
Standard Group Plc
02.2014 - 10.2020
Business Executive
02.2007 - 12.2013
Girl Child Network (GCN)
08.2006 - 12.2006
MBA - Project Management
Africa Nazarene University
Diploma in Marketing Management -
Kenya Institute of Management
Bachelor of Arts - Business Studies (First-Class Honors)
Kenyatta University
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