Hi, I’m
Fiona Nyawira Njagi
Marketing And Communications
Nairobi
Summary
Results-oriented marketing and communications professional with a proven track record driving growth for organizations in Africa and beyond. Experienced in developing and executing comprehensive digital and content marketing strategies,leading cross-functional teams, and leveraging emerging technologies to achieve measurable results. Skilled in product marketing, digital communications, fundraising, community building, and operational efficiency.
Overview
10
years of professional experience
Work History
Untapped Global
Product Marketing Manager
08.2023 - Current
Job overview
- Managed Cross-Functional Teams: Collaborated effectively with investment and compliance teams to ensure successful product launches and regulatory compliance in line with SEC regulations.
- Redesigned Company Website: Led a website redesign roadmap that increased engagement (time on site) by 30.72% and generated a 43% increase in leads.
Untapped Global
Global Communications Manager
09.2021 - 09.2022
Job overview
- Fundraising for African Startups: Co-led an online pitch competition raising $2M for African startups across 23 countries.
- Fundraising Success for Untapped Global: Executed a communications strategy that raised $1.2M in 10 minutes on the Stonks platform. Increased company valuation from $14M to $35M through subsequent fundraising efforts.
- Digital Growth: Developed and executed a digital marketing strategy, increasing website traffic by 168.36%, social media engagement by 26.3%, and email subscribers to 5,000 (2,000+ investors). Additional campaigns led to a 102.26% increase in website traffic.
- Customer-Centricity: Led cross-functional teams to implement communication strategies improving customer sentiment (evidenced by investor feedback).
- Strategic Partnerships: Established 25+ partnerships with African investment influencers (Invest Africa,Endeavor), media outlets (TechCabal, Techpoint), increasing brand visibility.
- Technological Innovation: Integrated AI, automation, and personalization into digital media and communications for improved efficiency.
- Media Coverage: Secured media mentions in top-tier publications (Bloomberg, Forbes, TechCrunch,FastCompany), increasing referral traffic by 203.01%.
Gebeya Inc.
Operations Associate:
01.2017 - 10.2017
Job overview
- Performance Tracking: Implemented performance tracking roadmaps and OKR planning, aligning team goals with company objectives.
- Talent Development: Coordinated training programs, upskilling 200+ technology professionals in Kenya.
- Financial Management: Controlled costs and oversaw operational budgets for the Kenyan branch.
- Regulatory Compliance: Ensured full compliance with Kenyan labor laws and local regulations.
Nexus Co Work
Community Manager
06.2016 - 12.2016
Job overview
- Membership Growth: Grew membership to 100% capacity in six months, prompting expansion to additional space.
- Member Retention: Achieved 100% retention through value-add partnerships and prompt issue resolution.
- Event Success: Planned and executed 20+ annual events with 50+ member attendance on average.
- Community Building: Co-founded the Women Work Network, a pan-African initiative focused on advancing women through community capital and skills.
Startup Grind - Nairobi
Co-Director
07.2014 - 02.2016
Job overview
- Revenue Generation: Increased event revenue by 15% through sponsorships, ticket sales, and partnerships.
- Event Success: Led 12+ annual events (fireside chats, mixers) with 75+ average attendance.
- Speaker Acquisition: Secured high-profile speakers from leading Kenyan companies, increasing event visibility and attendance by 25%.
- Collaboration & Growth: Implemented a mentorship program resulting in two successful business collaborations.
Education
Chartered Institute of Publication London
from Public Relations
08.2019
Skills
Product Go-to-market Strategy
Timeline
Product Marketing Manager
Untapped Global
08.2023 - Current
Global Communications Manager
Untapped Global
09.2021 - 09.2022
Operations Associate:
Gebeya Inc.
01.2017 - 10.2017
Community Manager
Nexus Co Work
06.2016 - 12.2016
Co-Director
Startup Grind - Nairobi
07.2014 - 02.2016
Chartered Institute of Publication
from Public Relations
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