Fiona Kawira
Nairobi
Summary
Experienced and energetic Marketing Executive with over five years of experience effectively managing marketing projects from conception to completion. Adept in using digital marketing platforms to increase sales and overall company productivity. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company. Pragmatic and result oriented, I am determined to build market presence in the next company I join.
Overview
5
5
years of professional experience
Work History
Business Development Executive
Salida Insurance Agency
06.2022 - Current
- Familiarization of all products and services offered by the company
- Procuring of new clients through direct contact, word-of-mouth, cold calls and collaboration with the marketing department
- Attending networking activities to research and connect with prospective clients
- Maintaining meaningful relationships with existing clients to ensure that they are retained
- Suggesting upgrades or added products and services that may be of interest to clients
- Crafting business proposals and contracts to draw in more revenue from clients
- Negotiating with clients to secure the most attractive prices
- Equipping staff with the technical and social skills needed to enhance sales
- Reviewing clients' feedback and implementing necessary changes
- Remaining in tune with trends in consumption to ensure that the company's offerings remain relevant.
Marketing Executive
Jamii Co-operative Savings and Credit Society LTD
01.2022 - 06.2022
- Conceiving and developing efficient and intuitive marketing strategies
- Organizing and overseeing advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conducting market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiating and controlling surveys to assess customer requirements and dedication
- Maintaining relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitoring progress of campaigns using various metrics and submit reports of performance
- Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.
Marketing Executive
Orteo Payment Systems
01.2020 - 07.2020
- Seeking clients through cold calls and visits
- Visiting potential companies and pitching company services
- Developing and managing productive working relationships with clients
- Demonstrating services to existing/potential customers
- Researching sources for developing prospective customers and for information to determine their potential
- Handling and managing company social Media Platform
- Expediting the resolution of customer problems and complaints
- Analyzing the territory/market's potential and determine the value of existing and prospective customers' value to the organization
- Identifying advantages and compare organization's services
- Planning and organizing personal sales strategy
- Supplying the management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Inter-Sales Executive
Harmony Solutions Limited
09.2019 - 12.2019
- Support to sales team in preparation of proposals, quotations, prequalifications
- Seeking clients through cold calls and visits
- Demonstrating services to existing/potential customers
- Researching sources for developing prospective customers and for information to determine their potential
- Analyzing the market's potential and determines the value of existing and prospective customers' value to the organization
- Creating and managing a customer value plan for existing customers highlighting profile, share and value opportunities
- Identifying advantages and compares organization's services
- Planning and organizing personal sales strategy
- Supplying the management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Education
Bachelor of Commerce - Marketing
University of Nairobi
12.2019
Kenya Certificate of Secondary Education -
Mount Laverna Secondary School
11.2015
Kenya Certificate of Primary Education -
Thika Road Academy
Skills
- Computer Skills
- Problem Solving
- Time Management
- Adaptability
- Fast Learner
- Communication Skills
- Digital Marketing
- Customer Service
- Sales and Marketing
- Decision-Making
- Customer Satisfaction
- Customer Relationship Management
Languages
English
Swahili
Details
Nairobi, 0712240157, fionakawira11@gmail.com
Personal Information
Title: MARKETING EXECUTIVE
Hobbies and Interests
- Paddling
- Cycling
- Reading
Timeline
Business Development Executive
Salida Insurance Agency
06.2022 - Current
Marketing Executive
Jamii Co-operative Savings and Credit Society LTD
01.2022 - 06.2022
Marketing Executive
Orteo Payment Systems
01.2020 - 07.2020
Inter-Sales Executive
Harmony Solutions Limited
09.2019 - 12.2019
Bachelor of Commerce - Marketing
University of Nairobi
Kenya Certificate of Secondary Education -
Mount Laverna Secondary School
Kenya Certificate of Primary Education -
Thika Road Academy
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