Finly Musyimi
Banking
Nairobi,41559
Summary
Dynamic marketing leader with a proven track record at Solution Sacco Ltd, adept in market research and product lifecycle management. Spearheaded innovative strategies, driving significant business growth and fostering strong team collaboration. Excelled in business development and brand management, blending creative solutions with strategic insight to exceed objectives.
Overview
2025
2025
years of professional experience
20
20
years of post-secondary education
Work History
Head of Marketing
Solution Sacco Ltd
Nairobi
6 2024 - Current
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Launched marketing activities for new product lines and market penetration.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Collaborated with developers, advertisers and production managers to market products and services.
Head Solution Housing Real Estate Subsidiary
Solution Sacco Ltd
04.2023 - Current
- Oversaw the planning and subdivision of Wega Estate in Nanyuki comprising of 611 units
- Led in sales and subdivided plots to different client niches
- Championed the marketing and collaboration with different stakeholders to enhance plot sales
- Spearheaded the conveyancing process for land ownership for clients.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked flexible hours across night, weekend, and holiday shifts.
Credit Risk Manager
Solution Sacco Ltd
01.2022 - 05.2024
- Developed a comprehensive training program to enhance the skills of junior team members in credit analysis and risk management techniques.
- Supported business growth initiatives while maintaining prudent lending standards through diligent oversight of new client acquisitions.
- Ensured compliance with regulatory requirements by staying up-to-date on industry changes and adjusting practices accordingly.
- Conducted regular stress tests to assess potential vulnerabilities within the loan portfolio, ensuring adequate capital buffers were maintained.
- Streamlined the loan approval process by creating user-friendly templates for presenting credit analyses to decisionmakers.
- Provided expert advice during negotiations with borrowers experiencing financial difficulties, working towards mutually beneficial resolutions that minimized losses.
- Played an integral role in the development of strategic plans, incorporating credit risk considerations to ensure sustainable growth and profitability for the business.
- Strengthened client relationships through transparent communication regarding credit decisions and risk management strategies.
- Reduced credit risk by implementing robust assessment strategies and monitoring credit exposure.
- Enhanced portfolio performance by developing comprehensive risk models and utilizing predictive analytics.
- Spearheaded projects aimed at improving data quality, enabling more accurate forecasting of future trends in credit risk exposure.
- Collaborated with cross-functional teams to establish effective risk management policies and procedures.
- Evaluated emerging risks within the market, recommending adjustments to credit policies as needed to protect against negative impacts on portfolio performance.
- Reviewed competitor practices and industry benchmarks to ensure alignment with best-in-class standards for efficient credit risk management.
- Obtained and reviewed credit reports, credit references, credit insurance and financial statements to establish credit limits for new accounts.
- Reviewed and verified income, credit reports and employment histories for each borrower.
- Adhered to banking standards and government lending guidelines for loan services.
Head of SME
Solution Sacco Ltd
01.2020 - 12.2021
- Developent and implementation of the SME credit strategy
- Provided oversight in credit risk management in line with risk appetites
- Cascaded the organizational strategy to staff.
- Developed controls for for underwriting of loans
- Determining and appropriating risk ratings to various market segments
Branch Manager
Solution Sacco Ltd
03.2019 - 12.2019
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
- Complied with regulatory guidelines and requirements.
- Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.
- Coordinated marketing campaigns tailored towards target audience segments resulting in increased brand awareness within the local community.
- Implemented risk management strategies to minimize potential losses while maintaining a healthy balance between risk and return on investments.
- Drove cross-selling efforts by collaborating with various departments within the organization to maximize revenues from existing clients.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Submitted loan applications to underwriter for verification and recommendation.
Branch Relationship Manager
Jitegemea Credit Scheme
04.2017 - 02.2019
- Increased branch sales performance through effective training and coaching of team members.
- Managed a diverse portfolio of high-net-worth clients, ensuring their unique financial needs were met.
- Implemented efficient operational processes, improving overall branch productivity.
- Conducted in-depth market research to identify trends and opportunities for business growth within the territory.
- Continuously monitored progress toward sales targets while regularly adjusting strategies as needed based on market conditions.
- Strengthened client relationships by providing personalized financial advice and investment strategies.
- Established strong working relationships with community leaders and local businesses to increase brand visibility and generate new leads.
- Coordinated cross-selling efforts between product lines, driving revenue growth across multiple areas of the business.
- Oversaw branch risk management activities, ensuring compliance with all regulatory requirements.
- Promoted a culture of exceptional customer service, fostering increased client loyalty and repeat business.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Relationship Officer SME Banking
Family Bank Limited
03.2015 - 03.2017
- Maintained and built close relationships with customers through regular contact and visits.
- Boosted customer satisfaction levels with timely and effective resolution of concerns and inquiries.
- Led successful marketing campaigns to drive new business acquisition and deepen existing client relationships.
- Monitored, followed-up and escalated cases to meet customer response commitments.
- Contributed to the growth of the branch''s assets under management by consistently meeting sales targets.
- Liaised with clients by phone, email and text messaging to meet client needs and define expectations.
- Collaborated with cross-functional teams to develop new products and services for the bank''s clientele.
- Improved client onboarding experience by streamlining documentation processes and setting clear expectations from the outset.
- Managed a portfolio of high-value clients, ensuring their financial needs were met through tailored investment strategies.
- Enhanced team productivity by providing ongoing training and support to junior Relationship Officers.
- Increased loan approvals by diligently assessing creditworthiness and recommending suitable lending options.
- Assisted branch manager in developing strategic initiatives aimed at increasing overall profitability while maintaining excellent service standards.
- Conducted comprehensive financial analyses to identify potential risks and recommend appropriate mitigation strategies to senior management.
- Developed customized financial plans for clients, incorporating investment, banking, and insurance products that aligned with their goals.
Relationship Officer SME Banking
Equity Bank (K) Limited
09.2008 - 02.2015
- Maintained and built close relationships with customers through regular contact and visits.
- Boosted customer satisfaction levels with timely and effective resolution of concerns and inquiries.
- Led successful marketing campaigns to drive new business acquisition and deepen existing client relationships.
- Monitored, followed-up and escalated cases to meet customer response commitments.
- Evaluated customer needs and feedback to drive product and service improvements.
- Liaised with customers and funding sources to identify and remove roadblocks to business funding.
- Worked with clients to develop financial planning strategies and solutions through evaluation of finances.
- Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Enhancing share of wallet from existing clients through cross selling.
- Establishing and mantaining mutually beneficial relationships.
- Portfolio growth and management.
- Delivery of revenue based target lines.
Business Development Officer
Faulu Micro Finance Bank Ltd
08.2008 - 02.2010
- Generated new business with marketing initiatives and strategic plans.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
- Boosted client satisfaction by identifying and addressing their specific needs through tailored business solutions.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Client recruitment and training
- Overseeing the operations of a satellite office
- Mobilisation of women and youth groups.
- Loan origination, disbursement and monitoring.
Education
Bachelor Of Education - Business Studies And Mathematics
Egerton University
Laikipia 01.2005 - 04.2008
KCSE B Plain - KCSE
Mukaa High School
Makueni 01.1999 - 12.2002
Computer Certificate - Computer And Information Sciences
Copper Belt College
Nairobi 01.2000 - 12.2002
KCPE -
Enzai Primary School
Makueni 01.1989 - 11.1998
Skills
Markert Research
Product lifecycle management
Business development and brand management
Creative and innovative
REFEREES
- Josphat Tama, Heach of Audit, Geminia Insurance Company Ltd, Josphat.tama@Gmail.com
- Abrose Mwendwa, Senior engineer Credrails Ltd, mwendwa5@Gmail.Com
- Benignas Muema, General Manager Pamoja Banking, Equity bank (K) Ltd, 0712104016
Timeline
Head Solution Housing Real Estate Subsidiary
Solution Sacco Ltd
04.2023 - Current
Credit Risk Manager
Solution Sacco Ltd
01.2022 - 05.2024
Head of SME
Solution Sacco Ltd
01.2020 - 12.2021
Branch Manager
Solution Sacco Ltd
03.2019 - 12.2019
Branch Relationship Manager
Jitegemea Credit Scheme
04.2017 - 02.2019
Relationship Officer SME Banking
Family Bank Limited
03.2015 - 03.2017
Relationship Officer SME Banking
Equity Bank (K) Limited
09.2008 - 02.2015
Business Development Officer
Faulu Micro Finance Bank Ltd
08.2008 - 02.2010
Bachelor Of Education - Business Studies And Mathematics
Egerton University
01.2005 - 04.2008
Computer Certificate - Computer And Information Sciences
Copper Belt College
01.2000 - 12.2002
KCSE B Plain - KCSE
Mukaa High School
01.1999 - 12.2002
KCPE -
Enzai Primary School
01.1989 - 11.1998
Head of Marketing
Solution Sacco Ltd
6 2024 - Current
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