FATMA NASTEHA SAID
Nairobi,Nairobi
Summary
Results-driven Digital Marketer bringing five years of experience in multiple IT & marketing disciplines, including product marketing, Project management , product management and digital marketing. Successful and driven professional certified in Business Information Technology and Marketing. Committed to building brand presence through effective optimization and management of partner and brand websites. With results-driven approach and dedication to achieve remarkable results. Leads routine operations and special projects for new and established Strategic direction. Achievements include developing, revamping and strengthening campaigns to drive revenue growth in the digital space, Spear heading the digital transformation journey in the medical insurance industry as well as increasing the social media engagement rate online.
Overview
1
1
Certification
7
7
years of post-secondary education
6
6
years of professional experience
Work History
Digital Marketing Executive
AAR Insurance Kenya Limited
Nairobi, Nairobi
04.2016 - Current
- Monitored and analyzed traffic and rankings of company web sites to ensure optimal placement.
- Provided digital media marketing research and strategy for the company.
- Digital transformation strategy is in use to date and roadmap for digital strategies for the next 3years.
- Develop and manage digital marketing campaigns.
- Oversee social media strategy.
- Continually work on Search Engine Optimization for the website(s).
- Write copy for email marketing campaigns.
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
- Manage and maintain the organization’s website(s).
- Strategize, implement and optimize online ads and content.
- Manage the social community on social platforms.
- Develop online purchase portals
- Developed the AAR mobile App currently in use with more than 1000 daily users
- Developed the automated email policy dispatch for new customers and Renewing customers
- Play a part in the moving the company to digital Phase
- Cultivated strong client relationships and extended marketing services, driving Ksh 10,000,000 in additional revenue.
- Oversaw development and marketing projects and coordinated tasks with contractors to meet deadlines under budget.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 200 % within the first year.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Develop website portals and social media pages to promote businesses.
- Prepared variety of different written communications, reports and documents to ensure smooth operations.
- Developed and maintained courteous and effective working relationships.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Digital Marketing Lead
Kilimall Limited- Kenya
Nairobi, Nairobi
09.2015 - 06.2016
- Developed back to school, Christmas and brand campaigns and digital marketing strategies for the ecommerce segments involving social networking sites which were successfully executed by the company.
- Developed the marketing strategy and plan.
- Assisted and provided information by collecting, analyzing, and summarizing data and trends.
- Lead the company media buying team and successfully executed the Brand campaign that created awareness in the market.
- Contributed to the content development in the company and successfully ensured the start and use video on YouTube channels and social platforms.
- Attain sales targets, successfully managed to achieve and surpass sales for two consecutive quarters.
- Planned, managed, and executed a high volume of targeted email marketing, and awareness campaigns.
- Managed a team of 3
- Increased the Ecommerce sales by 40% within 3 months
- Increased brand visibility across Kenya resulting in increased trust level online
Intern- Women in Technology
Safaricom Limited
Nairobi, Nairobi
06.2015 - 08.2015
- Plan network access for new sites 2 G, 3G, or LTE.
- Frequency capacity planning for new connection or enterprise Connection.
- IP planning and access planning for new sites.
- Data center and switch rooms planning.
- Cable planning within switching rooms and data centre.
- Research.
- Site testing.
- Fiber Planning and rollout.
- Equipment testing and management.
Education
BSc - Business Information Technology, Database systems
Strathmore University
Nairobi 06.2011 - 06.2015
No Degree - CIM, Marketing
Simon Page
Nairobi 01.2021 - Current
Kenya Certificate of Secondary Education -
St. Teresa’s Girls School
Nairobi 01.2007 - 01.2010
Skills
Strategic Planning
Ad development
SEM trend knowledge
Keyword optimization
Project Management
Verbal and written communication
Data analysis
Redirect Monitoring
Digital Marketing
Proof Checking
Social Media
Email Marketing
Web developement
Accomplishments
- Collaborated with the Operations and underwriting teams in the development of the End- to End purchase portals for Travel insurance, Personal accident, Professional indemnity, medical insurance and live chat feature on the website
- Spear headed the development of the AAR Chatbot for Facebook messenger, Whatbot and Telegram Bot
- Created the automated MPESA receipt for premium payment
- Successfully increased the number of website visits by 100% Year on Year
Certification
Applied marketing , CIM
Timeline
No Degree - CIM, Marketing
Simon Page
01.2021 - Current
Applied marketing , CIM
01-2021
Digital Marketing Executive
AAR Insurance Kenya Limited
04.2016 - Current
Digital Marketing Lead
Kilimall Limited- Kenya
09.2015 - 06.2016
Intern- Women in Technology
Safaricom Limited
06.2015 - 08.2015
BSc - Business Information Technology, Database systems
Strathmore University
06.2011 - 06.2015
Kenya Certificate of Secondary Education -
St. Teresa’s Girls School
01.2007 - 01.2010