Summary
Overview
Work History
Education
Skills
Leadership Experience
Accomplishments
References
Timeline
Generic

FAITH MUGAMBI

Nairobi

Summary

Education professional with over 10 years of experience in student recruitment, marketing, and event planning. Expertise in developing and executing recruitment strategies that attract top talent and enhance candidate experience. Proven track record of leveraging data analytics to optimize recruitment processes and improve key performance indicators. Strong ability to manage diverse projects independently while fostering a collaborative team environment.

Overview

18
18
years of professional experience

Work History

Program Recruitment Manager

Mastercard Foundation Scholars Program at USIU-Africa
Nairobi
02.2021 - Current
  • Marketing Mastercard Foundation Scholars Program across Africa; recruiting and selecting students focusing on Refugees, internally placed Persons (IDPs), young men and women, and youth with disabilities.
  • Organize and attend exhibitions, career fairs, and partner networking events to increase brand awareness for USIU-Africa and Mastercard Foundation Scholars Program.
  • Design, develop, and implement successful recruitment strategies to fill more than 150 Scholarship slots each year.
  • Develop and implement comprehensive background checks strategy for Scholars, including home mappings, working with UNHCR to access camps, and other partner collaborations in foreign countries.
  • Facilitating workshops and training for onboarding sessions for various cohorts of Scholars to increase brand awareness to enable word-of-mouth marketing.
  • Lead and organize marketing events, workshops, and partner meetings, resulting in increased program engagement.
  • Overseeing selection strategy to enable the selection of exceptional youth with leadership, entrepreneurship, academic, and 'give back' potential to their communities.
  • Collaborating with the program director to ensure compliance with program budget, contracts, and supplier payments. Ensure proper accounting for program costs while conducting recruitment outreaches and travel logistics.
  • Lead and supervise three program assistants and train them on any new marketing strategies adopted.
  • Foster successful relationships with external recruiters and agencies through regular info sessions.
  • Coordinate all communications to project partners while recruiting, maintaining relationships, and ensuring regular communication on new education policies and requirements.
  • Drafting reports to keep track of program outputs and illustrations of the impact of various marketing strategies that lead to the growth of application numbers.
  • Undertake research on potential education marketing partners and act as a first point of contact for inquiries, coordinating responses, and involving other team members, as appropriate, resulting in successful collaborations and partnerships.
  • Design and create program marketing materials and resources to communicate program activities and outcomes to stakeholders; brochures, pens, t-shirts, banners, and notebooks.
  • Collaborate with key stakeholders to provide technical guidance and support for achieving program objectives. Our partners in different countries help students with applications, interviews, and travel logistics.
  • Coordinate cross-functional teams to ensure successful implementation of program activities such as onboarding of new Scholars and pre-university training.

Admissions Officer

United States International University-Africa
07.2014 - 01.2021
  • Master of Business Administration program academic coordinator, overseeing recruitment, enrollment, and admissions.
  • Advised prospective graduate and postgraduate applicants on the admissions requirements, credit transfer guidelines, career options, and financial aid options available. Met with prospects and guardians to answer questions, discuss academics, and provide tours.
  • Supervised and mentored 2 work-study students who were on the 'Campus Work Opportunity' financial aid programs.
  • Management of the admissions department, partnerships, and stakeholder engagement.
  • Evaluated recruitment strategies' effectiveness, assessing activities and outcomes, measuring impact, and developing improved strategies to drive enrollment of students.
  • Provided guidance and support to applicants throughout the college admissions process, resulting in a 75% increase in student enrollment. In addition, participated in open days to offer details on class size, activities, and student-to-staff ratios.
  • Improved admissions process efficiency by ensuring data for all applicants was readily available for decision-making.
  • Utilized social media in partnership with the marketing office to effectively promote the events and engage with attendees via Facebook, Twitter, and Instagram.
  • Planned and organized a large-scale career fair with over 600 attendees, resulting in a successful and profitable experience for the students, parents, and other stakeholders present.
  • Developed a comprehensive marketing plan to do targeted marketing that increased attendance by 50% and boosted brand awareness.
  • Produced promotional materials, such as flyers and posters, to increase awareness of our events and all other academic programs offered at USIU-Africa.
  • Collaborated with the admissions team to determine optimal processes for reviewing applications. We resolved to follow up immediately when prospects reached out to quickly resolve concerns.
  • Advised applicants on prospects for admission and academic credentials for the various programs offered at USIU-Africa.
  • Collaborated with faculty, staff, and students to identify and address institutional challenges.

Agency Banking Consultant

Kenya Commercial Bank (KCB)
06.2013 - 06.2014
  • Prepared the annual work plan for agency banking and ensured targets were met for agent recruitment, transactions, and commissions in consonance with the Bank's Operational Plan.
  • Implemented Agency Banking Strategy in line with the bank's overall strategy, including drawing and implementing the agent recruitment and training program as per the agency banking annual work plan.
  • Carried out regular agent visits and prepared performance reports as per agreed visit schedules.
  • Supported the business units in the identification of potential agents, coordinated joint marketing activities, and cross-sell Alternative Banking channel products.
  • Worked with customers to procure updated financial information continuously.
  • Extended and sustained relationships with customers to maintain and grow business.
  • Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
  • Developed and maintained strong customer relationships, providing exceptional service and advice.

Field Marketing Executive for Unilever Products

Golden Marketing
03.2013 - 05.2013
  • Appointed field marketing executive and designed, implemented, and executed field marketing campaigns and worked closely with marketing managers and the sales team and promoted lead generation that created upsell opportunities resulting in increased sales and client retention.
  • Conducted preliminary market research, developed robust knowledge of all product lines and services, and assisted in producing various literature, signage, merchandise, and other materials to be used at field marketing events.
  • Maintained relationships with third-party vendors, developed an understanding of the product line and value chain, and analyzed the competition to create an engagement plan.
  • Negotiated with retailers and other third-party partners on promotional display and merchandise placement.
  • Prepared weekly and monthly reports on the status of field marketing activities for management.

Marketing Assistant Internship

East African Breweries Limited (EABL)
05.2012 - 08.2012
  • Conducted market research identifying key customer segments and generating new product ideas.
  • Facilitated timely product approvals by collaborating with advertising, market research, production, sales, and distribution departments.
  • Supported marketing efforts by compiling and distributing reports and booking and setting up venues for promotional campaigns.
  • Conducted field visits to customers and external agencies, providing valuable insights and feedback to the team.
  • Helped with planning and hosting of marketing events. I was part of the team that planned the launch of a new product 'Snapp' in the Kenyan market.
  • Assisted with the development of event strategies and tactical plans to promote the accomplishment of marketing goals.
  • Performed office administrative duties to enhance team cohesiveness.
  • Sat with marketing team members to learn new tasks and determine the best tactics for solving challenges.
  • Shadowed meetings and observed the marketing director to grow my professional experience.

Campus Work Opportunity

USIU-Africa, Admissions Office
01.2008 - 01.2012
  • Greeted customers in a friendly and professional manner.
  • Created reports and documents as requested by the admissions director.
  • Learned and followed all admission policies and procedures, resulting in fewer mistakes and improved customer service.
  • Handled customer complaints calmly and professionally, resolving customer issues promptly.
  • Provided support for the admission of undergraduate students; assisted in completing application forms, and analyzed the applications of prospective students based on standard admission policies.
  • Arranged and attended Open Days and school career fairs.
  • Advised students about the programs offered, admission procedures, eligibility, and costs involved and provided clarifications to students' queries.
  • Assisted in marketing and promotion campaigns targeted at potential students; prepared admission-related presentations.

Education

Project Management - Monitoring and Evaluation

Institute of Grant And Project Management Studies
Nairobi,Kenya
08.2024

Leadership Training - Tranformative Leadership Training

VMS Consulting
Nigeria
03.2023

Project Management Course - Project Management

Center For Project Management
Nairobi,Kenya
06.2022

Master of Business Administration (MBA) - Marketing

United States International University - Africa (USIU-A)
Nairobi,Kenya
01.2017

Bachelor of Science - International Business Administration

United States International University - Africa (USIU-A)
Nairobi,Kenya
01.2012

Skills

  • Recruitment management
  • Project management
  • Event organization
  • Marketing and relationship management
  • Leadership and supervision
  • International education
  • Database management
  • Planning and logistics
  • Budget management
  • Communication and presentation
  • Creative problem solving
  • Conflict resolution
  • Team collaboration
  • Coaching and mentoring
  • Emotional intelligence
  • Integrity and interpersonal skills

Leadership Experience

  • Secretary, Staff Council, 2017-2021
  • Member, USIU-Africa @50 Celebrations Committee, 2018
  • Member, Task force to review graduation requirements, 2021
  • Assistant patron, Rotaract Club at USIU-Africa, 2019
  • Lead planner, USIU-Africa commencement ceremonies, 2016-2022
  • Lead planner, USIU-Africa Open Day, 2016
  • Lead planner, Tanzania International Education Fair, 2018
  • Lead planner, Launch of the USIU-Africa Alumni Endowment Fund, 2018
  • Staff Council Secretary, 2018-2022
  • Member, Mastercard Foundation Scholar Council Elections, 2021-2025

Accomplishments

  • Recruited 1,144 scholars from 29 African countries
  • Established partnerships with 40 education and stakeholder institutions

References

  • Peter Kiriri, Associate Professor at Chandaria School of Business, pnkiriri@usiu.ac.ke, +254 722 988 777, Professor
  • Terry Ngurani, Chief Manager at Kinyanjui & Associates, terryngurani@gmail.com, +254 792 474 367, Mentor
  • George Lumbasi, Admissions Director at United States International University-Africa, glumbasi@usiu.ac.ke, +254 722 704 858, Supervisor

Timeline

Program Recruitment Manager

Mastercard Foundation Scholars Program at USIU-Africa
02.2021 - Current

Admissions Officer

United States International University-Africa
07.2014 - 01.2021

Agency Banking Consultant

Kenya Commercial Bank (KCB)
06.2013 - 06.2014

Field Marketing Executive for Unilever Products

Golden Marketing
03.2013 - 05.2013

Marketing Assistant Internship

East African Breweries Limited (EABL)
05.2012 - 08.2012

Campus Work Opportunity

USIU-Africa, Admissions Office
01.2008 - 01.2012

Project Management - Monitoring and Evaluation

Institute of Grant And Project Management Studies

Leadership Training - Tranformative Leadership Training

VMS Consulting

Project Management Course - Project Management

Center For Project Management

Master of Business Administration (MBA) - Marketing

United States International University - Africa (USIU-A)

Bachelor of Science - International Business Administration

United States International University - Africa (USIU-A)

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FAITH MUGAMBI