Faith Mugambi

• .Marketing Mastercard Foundation Scholars Program across Africa; recruiting and selecting students focusing on Refugees, Internally placed Persons (IDPs), young men and women, and youth with disabilities.
• Organize exhibition, career fairs and partner networking events to increase brand awareness for USIU-Africa.
• Developed and implement comprehensive background checks strategy for Scholars, including home mappings, working with UNHCR to access camps, and other partner collaborations in foreign countries
• Facilitating workshops and training for on-boarding sessions for various cohorts of Scholars to increase brand awareness with Scholars to enable word of mouth marketing.
• Coordinated and organized marketing events, workshops, and partner meetings, resulting in increased program engagement
• Overseeing selection strategy to enable selection of exceptional youth with leadership, entrepreneurship,academic and 'give back' potential to their communities.
• Collaborating with program director to ensure compliance with program budget, contracts, and supplier payments. Ensuring proper accounting for program costs while conducting recruitment outreaches and travel logistics.
• Supervising three program assistants and training them on any new marketing strategy used to market the Scholarship.
• Coordinating all communications to project partners while recruiting, maintaining relationships, and ensuring regular communication on new education policies and requirements.
• Drafting reports to keep track of program outputs and illustrations of impact of various marketing strategies that lead to growth of application numbers.
• Undertaking research on potential education marketing partners and acting as first point of contact for inquiries, coordinating responses, and involving other team members, as appropriate, resulting in successful collaborations and partnerships.
• Designed and created program marketing materials and resources to communicate program activities and outcomes to stakeholders; brochures, pens, t-shirts, banners, and notebooks.
• Collaborated with key stakeholders to provide technical guidance and support for achieving program objectives. Our partners in different countries help students with applications, interviews, and travel logistics.
• Coordinated cross-functional teams to ensure successful implementation of program activities such as on-boarding of new Scholars and pre-university training. Accomplishments
• Recruitment cycle for September 2023 intake, we received 7, 500 applications which was 49% increase from the previous May intake
• Recruited 8 cohorts with a total of 835 Scholars against target of 1,000 from 26 African countries
• Brought on board over 40 education partners and UNHCR offices from various African countries.
• Marketed to and recruited refugees from various African countries, brought on board Scholars with disabilities that we had not enrolled before.
• Organized the first Scholar Awards and Recognition night that had 500 participants; Scholars, Program team, USIU-Africa top management team, Mastercard Foundation top management, partners, and other stakeholders.
• Set and conveyed recruitment goals to downstream staff
• Built and strengthened successful relationships with external recruiters and agencies
• Collaborated with internal teams to continuously improve recruitment processes and execute as efficiently as possible
• Customized wording of job profiles, social media techniques and website subscriptions
• Designed, developed and implemented successful recruitment process to fill more than 150 Scholarship slots each year.
• Maintained current knowledge of industry regulations and legislation to amend policies and promote compliance

Master of Business Administration program academic coordinator, overseeing recruitment, enrollment, and admissions.
+ Advised prospective graduate and postgraduate applicants on the admissions requirements, credit transfer guidelines, career options, and financial aid options available.
+Supervised and mentored 2 work-study students who were on one of the financial aid programs.
+ Management of the admissions department, partnerships, and stakeholder engagement. This also involved evaluating recruitment strategies’ effectiveness, assessing activities and outcomes, measuring impact, and developing improved strategies to drive enrollment strategies', enrollment strategies and achieve goals
+Provided guidance and support to applicants throughout the college admissions process, resulting in a 75% increase in student enrollment.
decision-making
+Improved admissions process efficiency by ensuring data for all applicants was readily available for decision-making.
+Planned and coordinated all recruitment drives on campus, within and outside Kenya which entailed;
● Utilizing social media in partnership with the marketing office to effectively promote the events and engage with attendees via Facebook, Twitter, and Instagram.
● Planned and organized a large-scale career fair with over 6oo, attendees, resulting in a successful and profitable experience for the students, parents and other stakeholders present.
● Developed a comprehensive marketing plan to do targeted marketing that increased attendance by 50% and boosted brand awareness.
● Produced promotional materials, such as flyers and posters, to increase awareness of the event.
● Developed and maintained relationships with key stakeholders to ensure smooth event planning and execution

• Collaborated with admissions team to determine optimal processes for reviewing applications
• Followed up immediately when prospects reached out to quickly resolve concerns
• Participated open houses to offer details on class size, activities and student-to-staff ratios.
• Worked with marketing team to develop recruitment strategies in accordance with organizational goals and within budgetary guidelines.
• Advised applicants on prospects for admission and strategies for meeting academic and extracurricular credentials.
• Served as primary contact for coordination of application screening and tracking, visit and interview arrangement and marketing communications.
• Collaborated with faculty, staff and students to identify and address institutional challenges.
• Met with prospects and guardians to answer questions, discuss academics and provide tours.

• Prepared the annual work plan for agency banking and ensured targets are met for agent recruitment, transactions, and commissions in consonance with the Bank’s Operational Plan
• Implemented Agency Banking Strategy in line with bank’s overall strategy, including drawing and implementing the agent recruitment and training program as per the agency banking annual work plan
• Carried out regular agent visits and prepared performance reports as per agreed visit schedules
• Supported the business units in the identification of potential agents, coordinate joint marketing activities, and cross-sell Alternative Banking Channels products.
• Worked with customers to procure updated financial information on continuous basis.
• Extended and sustained relationships with customers to maintain and grow business.
• Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
• Developed and maintained strong customer relationships, providing exceptional service and advice.

• Appointed field marketing executive and successfully designed, implemented, and executed effective marketing campaigns that generated increased sales, up-sell opportunities, and client retention
• Conducted comprehensive market research and developed a deep understanding of all product lines, resulting in the production of effective marketing materials and signage for field events
• Established and maintained relationships with third-party vendors and venues, gaining insights into the value chain and competition, which enabled the creation of successful engagement strategies
• Successfully negotiated with retailers and third-party partners to secure optimal promotional displays and merchandise placement, leading to increased brand exposure and sales.

• Conducted market research that identified key customer segments and generated new product ideas
• Facilitated timely product approvals by collaborating with advertising, market research, production, sales, and distribution departments
• Supported marketing efforts by compiling and distributing reports and booking and setting up venues for promotional campaigns
• Conducted field visits to customers and external agencies, providing valuable insights and feedback to the team.
• Helped with planning and hosting of marketing events
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
• Performed office administrative duties to enhance team cohesiveness
• Sat with marketing team members to learn new tasks and determine best tactics for solving challenges
• Shadowed meetings and observed marketing director to grow professional experience

• Greeted customers in a friendly and professional manner +Created reports and documents as requested by the office manager
• Learned and followed all admission policies and procedures, resulting in fewer mistakes and improved customer service
• Handled customer complaints calmly and professionally, resolving customer issues in a timely manner +Provided support for the admission of undergraduate students; assisted in completing application forms, and analyzed the applications of prospective students based on standard admission policies
• Arranged and attended Open Days
• Advised students about the programs offered, admission procedures, eligibility, and costs involved and provided clarifications to students’ queries
• Assisted in marketing and promotion campaigns targeted at potential undergraduate students and provided support to prepare admission related presentations.