Summary
Overview
Work History
Education
Skills
Timeline
Generic

Faith Kinyanjui

Brand Performance Marketer
Nairobi, Nairobi Province

Summary

Experienced Campaign Manager with proven success at House of Marketers, driving over 30 million views through strategic influencer coordination. Expert in media buying and digital marketing, leveraging data management and teamwork to enhance brand visibility. Achieved a 25% revenue boost for clients by implementing targeted TikTok campaigns.

Overview

6
6
years of professional experience

Work History

Campaign Manager

House of Marketers
09.2024 - Current
  • Experienced in vetting creators to make sure they align with the brand’s message and values
  • HoverAir Campaign: Led end-to-end influencer coordination for a global campaign involving 335 creators, successfully delivering over 30 million views for the client across social platforms. Managed outreach, onboarding, content review, and performance tracking.
  • NN Insurance (Poland, Romania, Greece): Executed a multi-market influencer strategy across three regions, overcoming language barriers to review scripts and content in foreign languages. Drove 10+ million views on TikTok and Instagram through culturally resonant and compliant storytelling.
  • Cetaphil Gen-Z Campaign: Developed and managed creator strategy focused on UGC-style content, collaborating with over 2,000 UGC creators and 100 micro-influencers globally. Delivered 18+ million views, crafting trend-led concepts to authentically connect with Gen Z and Gen Alpha audiences.
  • Managed a group of creators for Vrai’s campaign
  • Gave clear briefs and made sure everyone stayed on schedule
  • Worked closely with creators to make sure content matched the brand’s style
  • Delivered high quality UGC videos that Vrai could use for their paid ads
  • Helped the brand build a strong set of videos for marketing and promotion


Media Buyer

House of Marketers
04.2023 - 08.2024
  • Successfully launched an eSIM brand and managed to scale its advertising spend to $100,000 within the first three months
  • Utilized Spark ads to create evergreen campaigns for an e-commerce brand. These ads ran seamlessly for over six months, generating over $500,000 in revenue in Q4 alone.
  • Worked with a major brand like HelloFresh on TikTok from initial launch, growing the brand to over 7,000 followers and increasing revenue by 20% through strategic influencer partnerships for content creation that converts.
  • Leveraged spark ads on TikTok for an invoicing brand targeting professionals like plumbers, scaling ad spending to over £50,000 within the first three months of launching the business
  • This strategy successfully met our target KPIs with a cost per install (CPI) of $3 and a cost per purchase of $50.
  • Enhanced a brand's presence on Instagram, gaining over 2,500 followers in just one month at a low cost of $2 per follower
  • Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
  • Conducted comprehensive market research to identify new opportunities and stay ahead of industry trends.
  • Successfully orchestrated the launch and promotion of a new app on the TikTok platform, driving an impressive 10,000 App installations in the inaugural month
  • Managed client relationships by maintaining regular communication, ensuring a healthy and strong connection between the clients and the agency.
  • Collaborated closely with the creative team to develop compelling scripts for video ads and persuasive ad copies designed to maximize conversion rates.
  • Consistently provided timely weekly updates to multiple clients, keeping them informed of progress and action plans.

TikTok Media Buyer

Elumin Agency
03.2022 - 02.2024
  • Implemented targeted optimizations for purchase value on TikTok for a fashion brand, resulting in a 25% revenue boost and an increase in repeat customers.
  • Worked alongside a hair supplement brand to create strong, well-targeted campaigns, achieving a target ROAS of 3x while maintaining other metrics within set targets. We also scaled the brand's daily spend from $200 in the first month to $1500 by the second month.
  • Pioneered the utilization of TikTok as the primary customer acquisition platform for a health and wellness brand, while concurrently executing retargeting efforts on Facebook, showcasing versatility and strategic prowess in multi-platform marketing strategies
  • Led the development and implementation of comprehensive marketing strategies, resulting in a 20% increase in revenue and a 30% increase in brand awareness
  • Developed and executed successful digital marketing campaigns, including social media, PPC, email marketing, and search engine optimization.

Junior Media Buyer

Spotcross
04.2020 - 03.2022
  • Ran Ads for small local businesses and increased net store traffic by up to 300%
  • Worked with some mid-sized brands and scaled them to over $100,000 in ad rev from minimum spend
  • Spearheaded revenue growth with a brand new business and pushed it on track to scale to over $1M in annual rev over 2 years
  • Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
  • Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
  • Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.

Marketing Specialist Intern

Vivadi Beauty
Los Angeles
05.2019 - 01.2020
  • Planned marketing initiatives and leveraged referral networks to promote business development
  • Successfully managed a direct-to-consumer e-commerce business for a high-end jewelry company (Vivadi) with a revenue of over $60k in the inaugural month
  • Through the implementation of well-targeted campaigns, we achieved a 40% increase in brand awareness within the first month.
  • Maintained a high level of understanding of industry standards and trends for the success of the business
  • Identified appropriate marketing channels and target customers for campaigns.

Education

Bachelor of Science - Business

Jomo Kenyatta University of Agriculture And Techno
Nairobi
04.2001 -

Skills

  • Competitor research

  • Contract negotiation

  • Media buying

  • Influencer outreach

  • Teamwork and collaboration

  • Digital marketing

  • TikTok Ads

  • FacebookAds

  • Google Ads

  • Pinterest Ads

  • Snapchat Ads

  • Email Marketing

Timeline

Campaign Manager

House of Marketers
09.2024 - Current

Media Buyer

House of Marketers
04.2023 - 08.2024

TikTok Media Buyer

Elumin Agency
03.2022 - 02.2024

Junior Media Buyer

Spotcross
04.2020 - 03.2022

Marketing Specialist Intern

Vivadi Beauty
05.2019 - 01.2020

Bachelor of Science - Business

Jomo Kenyatta University of Agriculture And Techno
04.2001 -

Similar Profiles

CREATE PROFILE
Faith KinyanjuiBrand Performance Marketer