Faith Kinyanjui
Brand Performance Marketer
Nairobi,Kenya
Summary
An innovative and results-driven Digital Media Buyer with over five years of experience, specializing in impactful campaigns on Meta Ads, TikTok, Snapchat, and Pinterest, focusing on e-commerce, infoproducts, and iOS/Android Apps. Possess a proven track record of delivering strategic, data-driven solutions that exceed client expectations and drive business growth, with a 25% increase in revenue, 40% increase in brand awareness, and 25% improvement in campaign performance. Skilled in managing large budgets, with experience executing campaigns worth up to $100,000 per month and delivering on campaigns with a minimum daily spend of $3,000. I've managed a total of over $1.5 million USD. Seeking a dynamic role that leverages my marketing acumen, industry expertise, and drive to deliver exceptional results
Overview
4
4
years of professional experience
Work History
Media Buyer
House of Marketers
2 2023 - 06.2024
- Successfully launched new health and wellness brand on Facebook and TikTok, achieving over $100,000 in revenue within first month at 4x return on ad spends (ROAS)
- Successfully launched eSIM+ brand and managed to scale its advertising spend to $100,000 within first three months
- Utilised Spark ads to create evergreen campaigns for e-commerce brand. These ads ran seamlessly for over six months, generating over $500,000 in revenue in Q4 alone.
- Worked with major brands like Hello Fresh on TikTok from initial launch, growing brand to over 7,000 followers and increasing revenue by 20% through strategic influencer partnerships for content creation that converts.
- Leveraged spark ads on TikTok for invoicing brand targeting professionals like plumbers, scaling ad spending to over £50,000 within first three months of launching business
- This strategy successfully met target KPIs with cost per install (CPI) of $3 and cost per purchase of $50.
- Enhanced brand's presence on Instagram, gaining over 2,500 followers in just one month at low cost of $2 per follower
- Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
- Conducted comprehensive market research to identify new opportunities and stay ahead of industry trends.
- Successfully orchestrated launch and promotion of new app on TikTok platform, driving impressive 10,000 App installations in inaugural month
- Managed client relationships by maintaining regular communication, ensuring healthy and strong connection between clients and agency.
- Collaborated closely with creative team to develop compelling scripts for video ads and persuasive ad copies designed to maximize conversion rates.
- Consistently provided timely weekly updates to multiple clients, keeping them informed of progress and action plans.
TikTok Media Buyer
Elumin Agency
Los Angeles
06.2021 - 01.2023
- Implemented targeted optimisations for purchase value on TikTok for fashion brand, resulting in 25% revenue boost and increase in repeat customers.
- Worked alongside hair supplement brand to create strong, well-targeted campaigns, achieving target ROAS of 3x while maintaining other metrics within set targets. We also scaled brand's daily spend from $200 in first month to $1500 by second month.
- Pioneered utilisation of TikTok as primary customer acquisition platform for health and wellness brand, while concurrently executing retargeting efforts on Facebook, showcasing versatility and strategic prowess in multi-platform marketing strategies
- Led development and implementation of comprehensive marketing strategies, resulting in 20% increase in revenue and 30% increase in brand awareness
- Developed and executed successful digital marketing campaigns, including social media, PPC, email marketing, and search engine optimization.
Junior Media Buyer
Spotcross
11.2019 - 03.2021
- Ran Ads for small local businesses and increased net store traffic by up to 300%
- Worked with some mid-sized brands and scaled them to over $100,000 in ad rev from minimum spend
- Spearheaded revenue growth with brand new business and pushed it on track to scale to over $1M in annual rev over 2 years
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
Marketing Specialist Intern
Vivadi Beauty
04.2019 - 11.2019
- Planned marketing initiatives and leveraged referral networks to promote business development
- Successfully managed direct-to-consumer e-commerce business for high-end Jewelry company (Vivadi) with revenue of over $60k in inaugural month
- Through implementation of well-targeted campaigns, achieved 40% increase in brand awareness within first month.
- Maintained high level of understanding of industry standards and trends for success of business
- Identified appropriate marketing channels and target customers for campaigns.
Education
Associate of Science - Commerce
Jomo Kenyatta University of Agriculture And Technology (JKUAT)
Nairobi, Kenya 06.2022 - 06.2022
Skills
Content and Creative Analysis
Full funnel approach
Creative Design Management
Full funnel approach
TikTok Ads
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Pinterest Ads
Snapchat Ads
Email Marketing
Project performance marketing
Data management
Slack, Asana, Trello, Mondaycom
Accomplishments
As a skilled and results-driven Digital Media Buyer, I launched a health and wellness brand on Facebook and TikTok, driving over $100,000 in revenue within the first month with a 4x return on ad spend (ROAS). Additionally, I utilized TikTok Spark Ads to create evergreen campaigns for an e-commerce brand, seamlessly generating over $500,000 in revenue in Q4 alone. My strategic prowess in managing significant budgets was demonstrated by scaling an eSIM brand's ad spend to $100,000 within three months. Furthermore, I grew HelloFresh's TikTok presence from launch, achieving a 20% revenue increase and expanding their follower base by over 7,000 through targeted influencer partnerships. These accomplishments underscore my ability to deliver exceptional results and drive substantial business growth.
References
Upon Request
Timeline
Associate of Science - Commerce
Jomo Kenyatta University of Agriculture And Technology (JKUAT)
06.2022 - 06.2022
TikTok Media Buyer
Elumin Agency
06.2021 - 01.2023
Junior Media Buyer
Spotcross
11.2019 - 03.2021
Marketing Specialist Intern
Vivadi Beauty
04.2019 - 11.2019
Media Buyer
House of Marketers
2 2023 - 06.2024
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