Evelyn Dacho
Summary
A self-starting and motivated individual with over 5 years of diverse experience, having a broad understanding of the organization's operations, sales and marketing, and the whole distribution process and timeline. I have met and surpassed the committed level of service and key performance indicators geared to satisfying both internal and external customers, and I have also been in charge of the overall planning and management control of the department. I also endeavour to relentlessly render my skills, abilities, creativity, and innovation and be dependable to the organization so that the firm realizes its mission and vision and has an edge over its competitors in the market.
Overview
7
7
years of professional experience
Work History
Sales Support Lead
JACKFRUIT FINANCE
03.2025 - Current
- Resolving customer complaints
- Relationship Management
- Disbursement and Quality loan processing
- Risk management(credit appraisals and analysis &maintain 0 PAR)
- Quality Assuarance
- Enhance client relationship and retention
- Improve branch profitability and efficiency.
- Proven experience as a client relationship manager.
- Managed to solve customer complaints.
- Managed to achieve sales targets.
- Contributed in business development.
Relationship Officer
LETSHEGO KENYA LTD
08.2024 - 03.2025
- Grow subsidiaries business growth through implementation of the branch sales strategy
- Process quality loans by ensuring adherence to company policies and procedures
- Prepare monthly sales reports
- Build relationships with the relevant stakeholder to grow Letshego's business
- Sells the subsidiaries sales and products through digital channels
- Offer excellent customer service to retain the customer base.
- Identifies opportunities for process improvement by gauging customer reactions to processes and policies.
Team Leader Logbook/Asset Financing
Mwananchi Credit
01.2023 - 07.2024
- Recruit, retain, maintain the team in Logbook Loan Sales and help them grow, make money, and have fun.
- Being resourceful and maintaining an organized environment.
- Motivate the sales team effectively.
Sales Team Leader - FMCG
WABI2B
12.2021 - 12.2022
- Prepare and submit territory sales plan, including strategy on how to achieve annual budget.
- Become a product expert and be able to transfer that knowledge to the trade to ensure sales representatives are selling our product with confidence.
- Participate in the weekly/monthly/quarterly sales meeting.
- Perform any assignments or tasks as directed by Kenya Sales Manager.
- The sales volume target will be the aggregated sales numbers for the team and the territory.
- Monitor team performance and report on metrics.
- Manage, train, and retain a team of interns assigned in your territory.
- Collaborate with Key Accounts manager and activation teams to support the sales activation within the territory.
- Motivate team members.
- Discover training needs and provide coaching.
- Routes accompaniments with your team weekly.
- Responsible for ensuring maximum sales potential is generated within the assigned territory.
Sales Associate - FMCG
WABI2B
03.2021 - 11.2021
- Captured accurate vendor information using the Data Management System: vendor name, outlet type, location, and route.
- Sensitized vendors who fit the description of the market segment Wabi serves about respective products.
- Cultivated relationships with shop owners and decision makers in the designated territory while maintaining regular business relations with 180+clients.
- Increased territory client base by 50% by actively involved in new account acquisition while maintaining retention at 100%monthly.
- Presented, promoted, and sold products using solid arguments to existing and prospective customers.
- Expedited the resolution of customer complaints to maximize satisfaction. Scored 95%in customer satisfaction survey.
- Exceeded agreed upon sales targets and outcomes by 20% on a regular basis.
Sales Representative
PISTON PLUS LTD
05.2020 - 02.2021
- Promotion and sale of Bajaj (Boxer), motorcycles and spare parts in areas agreed with recommended company prices.
- Organize Motorcycles riders (BODA BODA), into saving groups for potential funding from Bank, Microfinance and Sacco's.
- Establish cordial working relationship with Sacco's, Banks, and Microfinance currently in partnership with Piston Plus Limited, while also expanding our partnership base with other potential financiers.
- Develop new clients in the market with a vision to increase the customer base and improving sales turnovers and meet set Sales targets.
- Timely order generation sent to the accounts department before close of business to ensure all SKUs are available in the outlet.
- Establishing and maintaining partnership with the customer for long term business growth by developing a record of their locations and contacts.
- Real time reporting on competitor activities, customer needs and preferences, market trends and growth opportunities.
Sales Representative
City walk
01.2020 - 03.2020
Sales Representative
Mambo Yote Services
02.2019 - 12.2019
Sales Representative
Daraja Plus
08.2018 - 01.2019
Education
Project management course -
08.2025
Certificate - Records Management
Kenya Medical Training Institute
01.2019
Kenya Certificate of Secondary Education -
Huma Girls High School
01.2014
Skills
- Marketing Strategies & Campaigns
- Marketing Operations
- Activations
- Product Development
- Brand Management
- Sales Management
- Market Development & Analysis
- Marketing Intelligence
- Event Planning & Coordination
- Public Relations
- Customer Service
- Media Buying
- Operations Management
- Negotiation
- Process Improvement
- Regulatory Compliance
- Performance Management
- Organizational Development
- Project Management
- Product Training
- Project management
- Relationship management
- Sales strategy
- Sales process optimization
- Deal closing
- Business networking
- Sales reporting
- Salesforce CRM
- Customer retention
- Full-cycle sales process
- Analytical thinking
- Negotiation tactics
Accomplishments
- Surpassed set consumer download targets of the loyalty app within the first 2 months of launch.
- Increased the company customer base by 25% and revenue collection 15% per fiscal quota.
- Recognized as Top Sales Performer and later promoted to Team Leader due to outstanding results and leadership capabilities.
- Improved the product's sales by 15% which lead to 25% increments in annual revenue growth.
- Advanced in various executive leadership roles managing resources and promoting career growth.
- Prescribed solutions that provide immediate ROI (Return on Investment) while instituting a longer transformational strategy for maximum business value.
- Created highly effective new program that significantly impacted efficiency and improved operations.
- Successfully managed a client portfolio of over 200 accounts, providing tailored solutions that improved loyalty and retention.
- Drove cross-selling success by 40%, identifying client needs and matching them with tailored financial solutions or products.
References
- John Nandwa-Business manager-Jackfruit Finance,0700922933
- Brian Gesora, Business Manager - Wabi2B, 0707179899
- Brian Agol, Product Head - Mwananchi Credit, 0714327599
- Yabesh Ratemo, Product Manager - Letshego Kenya Limited, 0799072177
Educational Professional Skills
- 08/01/19, Kenya Medical Training Institute, Certificate in Records Management
- 01/01/14, KASNEB, Certified Public Accountant-3 (CPA-3)
- 01/01/14, Huma Girls High School, Kenya Certificate of Secondary Education
- Ongoing, Project management course
Languages
English
Advanced
C1
Timeline
Sales Support Lead
JACKFRUIT FINANCE
03.2025 - Current
Relationship Officer
LETSHEGO KENYA LTD
08.2024 - 03.2025
Team Leader Logbook/Asset Financing
Mwananchi Credit
01.2023 - 07.2024
Sales Team Leader - FMCG
WABI2B
12.2021 - 12.2022
Sales Associate - FMCG
WABI2B
03.2021 - 11.2021
Sales Representative
PISTON PLUS LTD
05.2020 - 02.2021
Sales Representative
City walk
01.2020 - 03.2020
Sales Representative
Mambo Yote Services
02.2019 - 12.2019
Sales Representative
Daraja Plus
08.2018 - 01.2019
Project management course -
Certificate - Records Management
Kenya Medical Training Institute
Kenya Certificate of Secondary Education -
Huma Girls High School