EVELINE MORAA
Summary
My work experience revolves around supply chain, logistics, and Human resource management. I have vast experience in the murky waters of logistics. I am experienced with resource allocation and optimization. I utilize strategic planning to enhance operational efficiency and team productivity. I have a proven track record of fostering collaboration and adaptability in dynamic environments.
Overview
20
20
years of professional experience
Work History
Green Human Resource Manager
EXPEDITORS KENYA
01.2024 - Current
- Align sustainability with your mission, secure leadership buy-in, integrate green practices into HR policies, and provide comprehensive training.
- Conduct green recruitment by hiring individuals with knowledge, skills, approaches, and behaviors that identify with environmental management systems within an organization.
- Foster a culture of sustainability, set measurable goals, and leverage technology.
- Create green workforce that can understand and appreciate green culture in an organization
- Collaborate with department heads to identify staffing requirements, resulting in improved workforce planning and reduced turnover rates.
- Serve as a key point of contact for both internal stakeholders and external partners on matters relating to resource availability and allocation, fostering strong relationships built on trust and transparency.
- Streamline resource allocation processes by implementing efficient scheduling and tracking systems.
Marketing Manager
EXPEDITORS KENYA
01.2021 - 12.2023
- Collected, analyzed, and interpreted large datasets from various marketing channels using statistical methods to identify patterns and trends.
- Developed comprehensive marketing dashboards and reports to present actionable insights to senior leadership regarding campaign performance, customer behavior, and market trends.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Developed and executed joint marketing and partnership strategies with key logistics providers, distributors, and technology partners in East Africa. This includes co-branded initiatives, joint events, and collaborative content creation to enhance brand visibility and market penetration.
- Continuously monitored campaign performance using statistical analysis, making real-time adjustments to optimize reach, engagement, conversion rates, and ROI.
- Leveraged data-driven insights to inform the development of targeted marketing campaigns across multiple channels, including digital advertising, email marketing, content marketing, and social media.
- Developed targeted marketing strategies based on customer segmentation to deliver personalized messaging and offers, maximizing customer engagement and conversion rates.
- Analyzed customer data to identify distinct customer segments with unique needs and behaviors.
- Built strategic partnerships and drive brand awareness within the East African supply chain and logistics field.
- Provided timely and accurate post-campaign analysis and performance reports, incorporating learnings into future marketing initiatives. This ensures continuous improvement and optimization of marketing strategies.
- Established thought leadership within the supply chain and logistics community by providing data-driven, actionable marketing recommendations and solutions. This positions the company as a trusted advisor and partner.
- Developed and implement annual partner marketing plans with key stakeholders in East Africa, focusing on clear and measurable outcomes. This includes setting goals and tracking progress against key performance indicators (KPIs).
- Analyzed competitor marketing strategies and identify opportunities to differentiate and gain market share.
- Conducted market research using statistical methods to understand industry trends, competitor landscape, and customer demographics.
- Collaborated cross-functionally with sales, product development, and other departments to align marketing strategies with overall business objectives.
Marketing Manager
SGS KENYA
01.2013 - 01.2021
- Conducted analysis and interpretation of various data sets to support business development activities.
- Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
- Researched and evaluated internal processes to identify areas for improvement that support growth initiatives.
- Applied a consultative approach when engaging with multiple stakeholders to develop effective solutions.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Provide insights and recommendations to senior management based on data analysis.
- Developed a growth strategy focused both on financial gain and customer satisfaction
- Optimized website content for improved search engine rankings and increased web traffic.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Marketing Manager
AWANAD CFS
01.2010 - 01.2013
- Conducted thorough market research and analysis to track trends, measure brand awareness, and monitor competitive actions.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Initiated and manage surveys to understand customer requirements and build customer loyalty.
- Managed the marketing budget and ensure that marketing activities align with our financial constraints.
- .
- Supervise the marketing team, and provide direction, guidance, and feedback to employees.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Organized promotional events or activities to enhance brand visibility and market engagement.
- Executed optimal sales strategies to achieve commercial goals for the target market
- Recruited and hired capable team members to add value and diverse skill set to the marketing department
Marketing Coordinator
TRIPPLE TWIN LOGISTICS
01.2005 - 01.2010
- Supervised company content creation, implementing schedules, designs, and digital media techniques to increase brand promotion.
- Monitored company budgets by comparing campaign results to financial forecasts.
- Supported sales staff by providing market trends, account analyses, and new product information.
- Implemented advertising campaigns and prepared promotional materials;
- Planned meetings and trade shows by developing schedules, establishing contacts, and coordinating mailing lists.
- Managed relationships with external research vendors and consultants.
- Identified new market opportunities and assess potential risks.
- Developed and maintained a database of market intelligence.
- Monitored and reported on the effectiveness of marketing strategies.
Education
MBA - Business Administration
UNITED STATES INTERNATIONAL UNIVERSITY (USIU)
05.2025
BBA - Marketing
MOUNT KENYA UNIVERSITY
Nairobi, Kenya12.2021
Skills
- Organizational strategy development
- Effective team leadership
- Market analysis
- Diversity and inclusivity initiatives
- Client relationship management
- Workforce optimization
- Sustainable practices implementation
Timeline
Green Human Resource Manager
EXPEDITORS KENYA
01.2024 - Current
Marketing Manager
EXPEDITORS KENYA
01.2021 - 12.2023
Marketing Manager
SGS KENYA
01.2013 - 01.2021
Marketing Manager
AWANAD CFS
01.2010 - 01.2013
Marketing Coordinator
TRIPPLE TWIN LOGISTICS
01.2005 - 01.2010
MBA - Business Administration
UNITED STATES INTERNATIONAL UNIVERSITY (USIU)
BBA - Marketing
MOUNT KENYA UNIVERSITY
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