Evans Nyagaka
Market Research Analyst | Business Development Executive
Machakos
Summary
Results-driven Business Development Specialist with 4+ years of experience spearheading customer acquisition, market research, and innovative product strategies across startups and financial markets. Proven ability to scale business growth through strategic initiatives, user-driven insights, and relationship building. Passionate about leveraging data and innovation to build lasting value.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Research & Innovation Associate
StarPlay
01.2024 - Current
- Company Overview: Driving business strategy through market analysis and user research for a pioneering gaming-tech startup in the music industry.
- Driving business strategy through market analysis and user research for a pioneering gaming-tech startup in the music industry.
- Collaborate cross-functionally with development and marketing teams to align product innovation with user needs.
- Driving business strategy through market analysis and user research for a pioneering gaming-tech startup in the music industry.
Financial Market Analyst - Forex Trader
Freelance
01.2020 - 12.2023
- Analyzed global financial markets to make data-informed trading decisions.
- Applied technical and fundamental analysis, optimizing risk and maximizing returns under pressure.
Business Co-Founder - Growth & Client Success
Alpha Mushrooms
06.2019 - 04.2020
- Orchestrated sales campaigns and customer success initiatives, increasing revenue by 25%.
- Led onboarding and engagement strategies, expanding client base through digital channels.
Customer Success & Business Development Associate
Christian Student Leadership Centre
04.2018 - 10.2018
- Enhanced customer engagement and optimized sales operations, leading to a 15% revenue increase.
- Collaborated with teams on strategic marketing campaigns to boost brand presence.
Business Co-Founder - Strategy & Client Retention
Usimma Agri-dealers
04.2016 - 10.2017
- Scaled customer base threefold and implemented Standard Operating Procedures that drove 30% monthly revenue growth.
- Led client relationship management, team training, and service delivery improvements.
Education
BSc. - Biology
University of Nairobi
01.2015 - 01.2019
High School Certificate - undefined
Alliance High School
01.2011 - 01.2014
Skills
- Market Research
- Business Development
- Strategic Planning
- Client Onboarding & Retention
- Sales Enablement
- Data Analysis
- Leadership
- Public Speaking
- Innovation Thinking
Websites
Timeline
Research & Innovation Associate
StarPlay
01.2024 - Current
Financial Market Analyst - Forex Trader
Freelance
01.2020 - 12.2023
Business Co-Founder - Growth & Client Success
Alpha Mushrooms
06.2019 - 04.2020
Customer Success & Business Development Associate
Christian Student Leadership Centre
04.2018 - 10.2018
Business Co-Founder - Strategy & Client Retention
Usimma Agri-dealers
04.2016 - 10.2017
BSc. - Biology
University of Nairobi
01.2015 - 01.2019
High School Certificate - undefined
Alliance High School
01.2011 - 01.2014
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