Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Timeline
Personal Information
Hobbies and Interests
Generic
EVANS MACHARIA MWANGI

EVANS MACHARIA MWANGI

Nairobi

Summary

Accomplished Director of Project Management and Marketing with extensive experience at Little Angels Schools, recognized for effectively managing comprehensive marketing campaigns and implementing innovative strategies that enhance service promotion. Proven track record of achieving financial objectives while coordinating project development and leading teams to deliver results within budget constraints underscores a commitment to excellence. Previous roles as a Sales Data Analyst and Sales Account Manager at East African Breweries Ltd highlight significant achievements in optimizing customer targeting and increasing market share. Strong leadership, exceptional interpersonal skills, meticulous attention to detail, and the ability to thrive in both independent and collaborative environments drive a career goal focused on leveraging marketing and project management expertise to propel organizational growth and success.

Overview

21
21
years of professional experience
1
1
Certification

Work History

DIRECTOR- PROJECT MANAGEMENT AND MARKETING

LITTLE ANGELS SCHOOLS
01.2015 - Current
  • Manage all marketing campaigns for company or department.
  • Implement strategy
  • Promote a business or service
  • Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
  • Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
  • Provides marketing information by answering questions and requests
  • Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars
  • Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions
  • Contributes to marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
  • Define project objectives and scope, identifying involvement of internal and external stakeholders
  • Coordinate and lead planning sessions for project development and execution
  • Manage staffing and other resource needs to maximize potential for successful execution of projects
  • Create detailed schedule, project parameters, and budget expectations
  • Conduct risk analysis to reduce unforeseen obstacles and costs
  • Engage in continual learning to remain abreast of industry best practices, new technologies, and emerging standards
  • Measure project performance and progress throughout campaign execution
  • Collaborate with and lead teams to deliver results on schedule and within budget limits

SALES DATA ANALYST

EAST AFRICAN BREWERIES LTD
03.2014 - 08.2014
  • Analyzed large amount of sales data on hundreds of sales operations across the country
  • Audited past acquisition and up-sell campaigns, saving the organization approximately $20,000 (~10%) per campaign in 2014; ensuring optimized customer targeting
  • Identified new markets using systems data, and competitive analysis; increasing target market by 20%
  • Gather and analyze sales data from various sources to identify trends, patterns and opportunities for growth

SALES ACCOUNT MANAGER-KEY ACCOUNTS

DIAGEO-EAST AFRICAN BREWERIES LTD
05.2013 - 02.2014
  • Develop on-trade commercial agreements with up-coming and already set-up outlets within London and its environs, and support the bartender training programs and activations
  • Get first hand knowledge of Diageo global premium brands by attending trainings at the company owned distilleries; Johnnie Walker, Cardu, Cragganmore, Oban, Dalwhinnie, Glenkinchie, Lagavulin
  • Opportunity to interact and work with global premium brands leadership team at the Diageo headquarters in London and around Scotland

CUSTOMER RELATIONS REPRESENTATIVE

DIAGEO EAST AFRICAN BREWERIES LTD
01.2010 - 04.2013
  • Supervise branch operations and all branch front line staff
  • Manage relations with 30 assigned key accounts through structured communication, sales tracking and co-partnerships
  • Execution of all trade activities and timely reconciliation of spent gains
  • Vetting of all activities and negotiating for 'more for less' in partnerships
  • Seconded to sales apprentice role by senior management resulting in global market training and work experience
  • Execution of all trade activities and timely reconciliation of spent gains

DISTRIBUTOR TRADE DEV' OFFICER

DIAGEO/EAST AFRICAN BREWERIES LTD
01.2009 - 12.2009
  • Marketed alcoholic beverage, equipment, and services to restaurants, shops, supermarkets and other distributors
  • Oversaw a distributor management team, training and coaching in sales and leadership in visibility drive activities in Nairobi, Machakos, Tala and Kitui counties
  • Achieved volume drive and brand loyalty for beer, wines and spirits, through leading and steering competitor counter-actions
  • Maintained market share above competition through 90% shelf visibility and brand activations
  • Increased sales revenue by 10% through acquisition and increase of customer base
  • Surpassed weekly sales targets for premium spirits thus accelerating revenue growth within the region

HELP DESK ANALYST

KEN-TECH DATA LIMITED KENYA
06.2007 - 12.2008
  • Received in-bound/Made out-bound calls for technical support for high speed data, digital phone, video services and email support, with proper diagnosis and resolution of software and hardware problems
  • This includes application support, Outlook mail, Internet Explorer, antivirus and desktop configuration
  • Use trouble ticketing system (Grandam and Remedy) for tracking customer's interactions and resolve complex issues
  • Led team to lower total cost by 15% by maintaining a very low 'transfer rate'
  • Generated 25% additional revenue by leading team to record best 'First Call Resolution' percentage
  • Achieved performance awards by using analytical skills to obtain key information, aiming to resolve issues on first call basis
  • Maintained customer satisfaction rate of 95% or higher
  • Promoted to 'Team Lead' in about six (6) months in the position and mentored new employees

MANAGEMENT TRAINEE/PROJECTS EXECUTIVE

Oceanlink Shipping Services
08.2004 - 02.2007
  • Company Overview: Maersk Shipping line training
  • Maersk Shipping line training

Education

PRIVATE PILOT LICENSE (PPL) - AVIATION

WEST RIFT AVIATION LIMITED &VALENTINE AIR SERVICES
01.2024

BACHELOR OF SCIENCE (B.S.C) - INTERNATIONAL BUSINESS ADMINISTRATION- BUSINESS INFORMATION TECHNOLOGY AND MANAGEMENT

UNITED STATES INTERNATIONAL UNIVERSITY

Computer packages - undefined

Institute of Advanced Technology

Skills

  • Team leadership
  • Effective communication skills
  • Detail-oriented approach
  • Effective written communication
  • Clear spoken communication
  • Strong ethical standards
  • Autonomous project execution
  • Proficient in collaborative environments
  • Versatile

Accomplishments

  • Aviation; Private Pilot License Holder.
  • East Africa Breweries Limited - East Africa Sales Heroes Award 2012' Category: 'Breakthrough Initiative Winner -Western Division'.
  • Johnnie Walker Premium Brand Sales Award - East Africa Breweries Limited-Kenya Sales Winner 2012 - 'Journey to Scotland Award'.
  • Honors roll for academic excellence in 2001 Africa Nazarene University- Nairobi.
  • Awarded LiveBean International Certificate in 'People Management Skills' Training 2008 - Nairobi Kenya.

Certification

  • Certificate by Livebean Management International on Project Management
  • Motor Vehicle Drivers License Class BCE.

References

  • Mr. Paul Kasimu, Director - Human Resources, Safaricom Kenya Limited, P.O. Box 66827, Nairobi, Nairobi, 00800, 0703777333
  • Joseph Kagigite, Compliance Head, Diageo East Africa/EABL, P.O. Box 30161, Nairobi, Nairobi, 00100, 0721659949
  • Ms. Sarah Isaac, Head of Premium Spirits Transformation - Africa, Diageo, Lakeside Drive, London, Greater London, NW10 7HQ, +447803856328
  • Jane Kaimuri Mwangi, Director, Little Angels Schools, P.O. Box 549, Isiolo, Isiolo, OO300, 0710393473
  • Mr. S.I Mushi (MICS, DPSA, MSC), Chief Executive Officer, Oceanlink Shipping Services Limited, P.O. Box 63217, Dar-es-Salaam, Dar es Salaam, +255222180181

Timeline

DIRECTOR- PROJECT MANAGEMENT AND MARKETING

LITTLE ANGELS SCHOOLS
01.2015 - Current

SALES DATA ANALYST

EAST AFRICAN BREWERIES LTD
03.2014 - 08.2014

SALES ACCOUNT MANAGER-KEY ACCOUNTS

DIAGEO-EAST AFRICAN BREWERIES LTD
05.2013 - 02.2014

CUSTOMER RELATIONS REPRESENTATIVE

DIAGEO EAST AFRICAN BREWERIES LTD
01.2010 - 04.2013

DISTRIBUTOR TRADE DEV' OFFICER

DIAGEO/EAST AFRICAN BREWERIES LTD
01.2009 - 12.2009

HELP DESK ANALYST

KEN-TECH DATA LIMITED KENYA
06.2007 - 12.2008

MANAGEMENT TRAINEE/PROJECTS EXECUTIVE

Oceanlink Shipping Services
08.2004 - 02.2007

BACHELOR OF SCIENCE (B.S.C) - INTERNATIONAL BUSINESS ADMINISTRATION- BUSINESS INFORMATION TECHNOLOGY AND MANAGEMENT

UNITED STATES INTERNATIONAL UNIVERSITY

Computer packages - undefined

Institute of Advanced Technology

PRIVATE PILOT LICENSE (PPL) - AVIATION

WEST RIFT AVIATION LIMITED &VALENTINE AIR SERVICES

Personal Information

Driving License: Category B auto, Category B+E, Category B1, Category C

Hobbies and Interests

  • Playing volleyball
  • Aviation enthusiast
  • Working out
  • Taking short drives
  • Listening to music
  • Singing
  • Watching Formula 1
  • Car enthusiast
  • Tech fan
  • Gadgets' fan
  • Environment champion

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EVANS MACHARIA MWANGI