Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Activities
Websites
Certification
Timeline
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Evaline Waithira Mwaniki

Nairobi

Summary

Entrepreneur with a proven track record at Junior World Baby Shop, specializing in business strategy and market analysis. Expertise in sales forecasting and supplier negotiation led to successful customer acquisition and retention through innovative marketing initiatives. Strong leadership and problem-solving skills optimized operations, resulting in significant sales growth.

Overview

13
13
years of professional experience
4
4
Certification

Work History

Founder & Manager

Junior World Baby Shop
09.2020 - Current
  • Established and operated a successful business, overseeing all aspects of operations from inception to ongoing management.
  • Spearheaded sales and marketing initiatives, utilizing various channels such as social media, field marketing, and in-store promotions to drive customer acquisition and retention.
  • Conducted market research to identify trends, customer preferences, and competitive landscape, using insights to inform product selection, pricing strategies, and marketing campaigns.
  • Established and nurtured relationships with suppliers, negotiating favorable terms and agreements to ensure high-quality products at competitive prices.
  • Developed and implemented efficient processes and systems to streamline operations, optimize inventory management, and ensure smooth day-to-day functioning of the business.
  • Actively managed a team of employees, providing leadership, guidance, and training to foster a positive and productive work environment.
  • Implemented strategic pricing and discounting strategies to maximize sales and profitability while maintaining customer satisfaction.
  • Continuously monitored and evaluated business performance, analyzing sales data, tracking key performance indicators, and implementing adjustments as necessary to achieve sales targets and business objectives.
  • Demonstrated strong leadership, communication, and problem-solving skills, effectively addressing challenges and driving business growth in a competitive market.

Tele Sales & Customer Care Representative

M-Kopa Limited
01.2019 - 03.2020
  • Tele-Selling - Calling existing customers to upgrade them to other products which the company had to offer.
  • Responsible for ensuring the sales campaign achieved the conversions and sales objectives.
  • Ensured the quality of sales and customer support calls I made adhered to the set quality standards.

Executive Assistant - (Office Administrator)

Mullages Supplies Agency
09.2017 - 12.2018
  • Manage agendas/travel arrangements/appointments.
  • Manage phone calls and correspondence (e-mail, letters, packages etc.).
  • Create and update records and databases with personnel, financial and other data.
  • Submit timely reports and prepare presentations/proposals.

Sales Team Leader

Starbell Beauty and Cosmetics
10.2016 - 08.2017
  • Determine sales goals and budget targets.
  • Build customer opportunity pipeline and relationships.
  • Increase territory sales and customer network.
  • Presenting, promoting, and selling Starbell products to existing and prospective customers in new target regions.

Office Administrator - (Front office department)

Kenyatta National Hospital
01.2014 - 04.2014
  • Receiving, sending of and Dispatch of all official mails.
  • Customer care duties.
  • Secretarial duties.
  • Reporting to the chief administrative officer.

Office Administrator - (Front office department)

Geocathy institute of latest Technologies
01.2013 - 09.2013
  • Front office and secretarial duties.
  • Office maintenance.
  • Computer packages tutor.

Education

Diploma - Business Administration

Nairobi Institute of Business Studies (NIBS)
05-2016

Kenya Certificate of Secondary Education -

Tumu Tumu Girls High School
01.2012

Kenya Certificate of Primary Education -

Vidhu Ramji Academy
01.2008

Skills

  • Business strategy and market analysis
  • Sales forecasting and supplier negotiation
  • Process optimization
  • Customer relationship management

Hobbies and Interests

  • Research for knowledge purposes
  • Participating in think tank sessions
  • Travelling
  • Reading motivational books

Activities

  • Member of ABSA SHE Stars Cohort 3 (Women in Business)
  • Member of Tumu Tumu Girls High School Choir.
  • Member of Kenya Anglican Youth Organization (K.A.Y.O).
  • Member of the Kenya Scout Movement- (Head first aid department).

Websites

Certification

  • alx_africa alx_africa Issued Aug 2024Issued Aug 2024AI Carrier EssentialsAI Carrier EssentialsAI carrier essentialsAI carrier essentialscertificate of achievement certificate of achievement
  • AlisonAlisonIssued Mar 2024Issued Mar 2024Credential ID virtual Assistant certificateCredential ID virtual Assistant certificateVirtual assistant Virtual assistantAlison virtual assistant certificate Alison virtual assistant certificate
  • Absa GroupAbsa GroupIssued Jan 2023Issued Jan 2023Credential ID Business leadership and financial literacyCredential ID Business leadership and financial literacyShe star empowerment program She star empowerment programSkills: Business Planning · Sales and Marketing · finance and accounting · HR Management · Transformative leadership · legal compliance and tax · Health safety and environment ecosystem · Social Sustainability · Investor reaaadiness aand fundraising · Tradeoffs in Entrepreneurship Skills: Business Planning · Sales and Marketing · finance and accounting · HR Management · Transformative leadership · legal compliance and tax · Health safety and environment ecosystem · Social Sustainability · Investor reaaadiness aand fundraising · Tradeoffs in Entrepreneurship
    SHE stars -see Her Empowered program certificate SHE stars -see Her Empowered program certificate
  • Diamond Trust BankDiamond Trust BankIssued Nov 2022Issued Nov 2022Credential ID Financial literacy trainingCredential ID Financial literacy trainingFinancial literacy Financial literacySkills: Customer Relationship Management (CRM) · Business leadership and ethics · Digital Marketing · Sales Management · investor readiness · Data Analytics · Taxation and financial reporting · Digital paymentsSkills: Customer Relationship Management (CRM) · Business leadership and ethics · Digital Marketing · Sales Management · investor readiness · Data Analytics · Taxation and financial reporting · Digital payments
    Financial literacy training certificate

Timeline

Founder & Manager

Junior World Baby Shop
09.2020 - Current

Tele Sales & Customer Care Representative

M-Kopa Limited
01.2019 - 03.2020

Executive Assistant - (Office Administrator)

Mullages Supplies Agency
09.2017 - 12.2018

Sales Team Leader

Starbell Beauty and Cosmetics
10.2016 - 08.2017

Office Administrator - (Front office department)

Kenyatta National Hospital
01.2014 - 04.2014

Office Administrator - (Front office department)

Geocathy institute of latest Technologies
01.2013 - 09.2013

Diploma - Business Administration

Nairobi Institute of Business Studies (NIBS)

Kenya Certificate of Secondary Education -

Tumu Tumu Girls High School

Kenya Certificate of Primary Education -

Vidhu Ramji Academy

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Evaline Waithira Mwaniki