Eunice Muthoka
Distributor Development Executive
Nairobi,30
Summary
Dynamic Trade and Marketing Professional with over 10 years of experience driving multi-stakeholder initiatives, training frontline teams, and coordinating field-level activities to generate actionable insights for informed decision-making. Expertise in facilitation, coaching, and stakeholder engagement supports decentralized programs at regional and local levels. Proficient in managing logistics and translating community-level insights into structured reports, fostering collaboration among diverse partners. Detail-oriented with exceptional communication and project management skills, consistently recognized for a proactive approach to identifying challenges and optimizing processes to achieve team objectives.
Overview
18
18
years of professional experience
2
2
Languages
Work History
Distributor Development Executive – Eastern Region
British American Tobacco (BAT)
08.2023 - 12.2025
- Support planning and execution of regional initiatives through coordination with distributors, field teams, and local stakeholders.
- Provide coaching and mentorship to distributor representatives and Trade marketing representatives to strengthen performance and compliance.
- Support data collection and analysis using digital tools (BizTrack, Khonecta) to monitor field activities and inform management decisions.
- Compile field insights, activity reports, and presentations to support management reporting and learning.
- Coordinate trainings and refresher sessions to build capacity among field teams.
Trade Marketing Representative – Multiple Regions
British American Tobacco
02.2017 - 07.2023
- Planned and facilitated trade level engagements, trainings, and dialogues with traders, attendants, and supervisors across General Trade and Marketing Trade channels.
- Supported rollout of structured tools and processes for data capture, monitoring, and reporting at trade levels.
- Conducted regular field visits, coaching sessions, and follow-ups to ensure effective implementation of agreed actions.
- Served as a liaison between local partners and management, ensuring alignment, feedback flow, and issue resolution.
- Supported recruitment, onboarding, and mentorship of field representatives operating in various areas.
- Compiled trade feedback, field data, and insights to inform programme adjustments and performance reviews.
Administrative Assistant
British American Tobacco
01.2009 - 03.2016
- Provided project and administrative support to marketing and trade teams, including logistics, scheduling, and documentation.
- Coordinated trainings, meetings, and travel arrangements for staff and partners.
- Supported recruitment and onboarding processes; maintained accurate records and databases.
- Prepared reports and documentation for audits, ensuring compliance and data integrity.
Personal Assistant / Finance Administrator
Shell Kenya
06.2008 - 12.2008
- Supported senior management through scheduling, reporting, documentation, and coordination of meetings and events.
- Prepared reports, presentations, and meeting minutes.
- Managed filing systems and databases to support operational efficiency.
Education
Master of Arts - Human Resource Management
Daystar University
Nairobi, Nairobi Province, Kenya 04.2001 -
Bachelor of Arts - Economics & Sociology
University of Nairobi
Nairobi, Nairobi Province, Kenya01-2012
Higher Diploma - Human Resource Management
Institute of Human Resource Management (IHRM-K)
01.2008
Skills
Project & Programme Support
Staff training and development
Time management abilities
Teamwork and collaboration
Time management
Problem-solving abilities
Documentation
Effective communication
Team collaboration
Problem-solving
Multitasking Abilities
Excellent communication
Attention to detail
Strategic planning
Accomplishments
- Successfully coached and mentored frontline teams and new recruits, strengthening field-level capacity.
- Led rollout and onboarding of digital data tools (Khonecta & BizTrack) across remote regions.
- Supported initiatives that expanded reach into hard-to-reach and underserved areas, improving coverage and engagement.
References
- RitaJoy, Musaa, Area manager Lake region, rita_makokha1@bat.com, +254 724 505 853, British American Tobacco
- Geoffrey, Mwaura, Regional Manager, geoffrey_Mwaura@bat.com, +254 714 054 991, British American Tobacco
- Ann, Muia, Operations Officer, ann.muia@fao.org, +254 722 824 211, Food and Agriculture Organization of the United Nations
Timeline
Distributor Development Executive – Eastern Region
British American Tobacco (BAT)
08.2023 - 12.2025
Trade Marketing Representative – Multiple Regions
British American Tobacco
02.2017 - 07.2023
Administrative Assistant
British American Tobacco
01.2009 - 03.2016
Personal Assistant / Finance Administrator
Shell Kenya
06.2008 - 12.2008
Master of Arts - Human Resource Management
Daystar University
04.2001 -
Higher Diploma - Human Resource Management
Institute of Human Resource Management (IHRM-K)
Bachelor of Arts - Economics & Sociology
University of Nairobi