Esther Wachira
Communications And Social Media Manager
Nairobi, Nairobi Province,30
Summary
Proven and dynamic Social Media Manager with a talent for optimizing account performance and elevating audience engagement. Skilled in fostering audience growth, fortifying brand presence, and executing multi-platform initiatives. My approach to content creation is innovative and adaptable, customized to resonate with diverse audiences and platform dynamics. With a demonstrated history of driving audience engagement and amplifying account growth across social media platforms, I excel in leveraging current trends and insights to enhance brand visibility. Proficient in coordinating updates and content management across TikTok, Instagram, and Facebook to maximize impact and reach.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Communication and Social Media Manager
Victoria Visa Consultants
09.2023
- Tracked customer engagement and feedback to optimize social media strategies
- Engaged daily with community using posts, stories and tweets
- Oversaw social media asset design to be in line with brand identity
- Scheduled posts using social media management tools for optimal timing
- Monitored and tracked followers on social media platforms to analyze growth
- Maintained consistent brand voice throughout all digital communications
- Responded promptly to customer inquiries and comments on social media channels
- Reported regularly on key performance indicators KPIs related to social media efforts
- Stayed current on platform updates and changes in algorithms
- Conducted regular audits of social media profiles for consistency and accuracy
- Identified trending topics and incorporated them into content creation efforts
- Developed social media strategies to increase brand awareness and engagement.
Web and Social Media Manager
Scopic Africa
01.2023 - 08.2023
- Engaged daily with community using posts, stories and tweets
- Tracked customer engagement and feedback to optimize social media strategies
- Oversaw social media asset design to be in line with brand identity
- Measured impact and adjusted communication strategies to reach target audiences
- Identified appropriate communication channels and mediums for different messages and audiences
- Promoted brand image with appropriate messaging and content
- Conducted regular audits of social media profiles for consistency and accuracy
- Observed effectiveness of social media efforts to maximize results
- Participated in online conversations relevant to brand or industry
- Identified trending topics and incorporated them into content creation efforts
- Maintained consistent brand voice throughout all digital communications
- Writing optimized blog posts.
Content Reviewer
Trans Cooper Technology KE Limited
01.2022 - 12.2022
- Provided feedback on writing style, grammar, or content accuracy
- Ensured that all content is compliant with industry standards and best practices
- Conducted research to identify potential sources of information for the content
- Reviewed the content to ensure that it is consistent with the company's mission statement, brand identity, and voice
- Evaluated the appropriateness of images and other multimedia elements in an article
- Identified styles and formats that might be appropriate for different types of content
- Revising content to meet audience needs by adding or removing material
- Achievements: Identified inappropriate images and videos as well as content that did not meet the industry standards
- Reviewed over 1000 articles daily.
Research Assistant
Busara Center for Behavioral Economics
07.2020 - 12.2021
- Refined data collection protocols to increase the precision and accuracy of test results
- Maintained inventory of lab supplies and ordered materials
- Prepared written technical documentation to detail research findings and interpretations
- Analyzed data and prepared reports for publication
- Checked facts and proofread and edited research documents to verify accuracy
- Provided administrative support for grant applications and progress reports
- Trained and mentored new staff members or interns in lab techniques and procedures
- Updated databases with information from ongoing studies or experiments
- Carried out experiments and research according to protocols laid out by primary researchers.
Social Media Manager
Giraffe Ark Game Lodge
01.2020 - 06.2020
- Assisted the growth of the brand by raising awareness through designing and executing social media campaigns that align with the overall organization's goals
- Ensured the brand message and organization's culture are constant and well captured, from the terminology to the images used
- Researched on current trends and creative campaign ideas with analytical skills to create original content that speaks to the social media audience
- Tracked user engagement and performance on different social media platforms and identified high-performing ideas and campaigns
- Achievements: Increased user engagement by 50%.
Radio Presenter/Producer
Chania FM Kenya
01.2019 - 06.2019
- Generated and researched ideas for programs
- Developed content
- Sourced potential contributors and interviewees
- Selected music appropriate to the programs, the audience, and the station
- Managed the logistics of getting people, resources, and equipment together at the right place at the right time
- Undertook editing, interviewing, and reporting duties as necessary
- Achievements: Increased listenership and user engagement by 50%.
Intern
Kenya Broadcasting Corporation
10.2018 - 12.2018
- Kept up with all the local and global news
- Conducted and scheduled interviews
- Planned, edited, and wrote stories and articles to be broadcasted
- Verified information provided by interviewees
- Achievements: Interviewed news sources for example Eric Kirathe
- Wrote news scripts.
Education
Undergraduate Degree - Journalism and Mass Communication
01.2014 - 04.2018
Skills
Content scheduling
Accomplishments
- Identified inappropriate images and videos a well as content that did not meet the industry standards.
- Reviewed over 1000 articles daily.
- Increased user engagement by 50%.
- Increased listenership and user engagement by 50%.
- Interviewed news sources for example Eric Kirathe
- Wrote news scripts
Tel
+254 708570120
References
- Martin Muriithi, Technology Lead, Scopic Africa, 0729 934932, martin@scopicafrica.com
- Noreen Khakayi, Content Manager, Transcooper Ke, 0725 205410, Noreen.Khakayi@transsion.com
- Simon Kamau, CEO, Victoria Visa Consultants, 0790004155, info@victoriavisaconsultants.com
Training
- Protecting Human Research Participants | TRREE training 2019
- Reuters Digital Journalism
- Digital Marketing with Google
Timeline
Communication and Social Media Manager
Victoria Visa Consultants
09.2023
Web and Social Media Manager
Scopic Africa
01.2023 - 08.2023
Content Reviewer
Trans Cooper Technology KE Limited
01.2022 - 12.2022
Research Assistant
Busara Center for Behavioral Economics
07.2020 - 12.2021
Social Media Manager
Giraffe Ark Game Lodge
01.2020 - 06.2020
Radio Presenter/Producer
Chania FM Kenya
01.2019 - 06.2019
Intern
Kenya Broadcasting Corporation
10.2018 - 12.2018
Undergraduate Degree - Journalism and Mass Communication
01.2014 - 04.2018