Esther Nzuki
Virtual Assistant
Nairobi
Summary
As a virtual assistant, I have helped with tasks such as scheduling appointments, managing to-do lists, answering emails, and providing general information. As a social media manager, I have helped clients with tasks such as creating and scheduling posts, analyzing social media metrics, and engaging with followers. Additionally, as a language model, I have the ability to understand and analyze natural language, making me a useful tool for tasks such as calendaring, where I have assisted with scheduling appointments and events based on available dates and times.
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work History
Social Media Manager
Upwork
Nairobi
11.2022 - Current
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Drove cross-functional collaboration with focus on quality service delivery.
- Conducted research to determine current benchmark trends and audience preferences.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Suggested and implemented new features to develop brand awareness.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Taught in-house employees strategies for successful internal and external communications.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Managed editorial calendars and rescheduled PR events and meetings.
- Drafted speeches for company executives and advised on media talking points.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Developed and promoted corporate brand, images and identity to media and public.
- Wrote engaging and successful press releases to control information and public opinion.
- Created and implemented systems and processes for monitoring media coverage.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Fostered positive relationships with key business journalists in national and trade publications.
- Cultivated strong corporate image and identity with clear branding.
- Conducted media training for company executives and business leaders.
- Authored fresh and engaging press releases and prepared complete press kits.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Led crisis communications and media relations activities in response to challenging situations.
- Prepared RFP and RFQ responses for new business pitches and presentations.
Team Leader - Project Management
Samasource
Nairobi
08.2015 - 10.2022
- Achieved project deadlines by coordinating with contractors to manage performance.
- Met project deadlines without sacrificing build quality or workplace safety.
- Managed projects from procurement to commission.
- Identified plans and resources required to meet project goals and objectives.
- Developed and initiated projects, managed costs, and monitored performance.
- Planned, designed, and scheduled phases for large projects.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Provided detailed project status updates to stakeholders and executive management.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Coordinated material procurement and required services for projects within budget requirements.
- Prepared and submitted project invoices for review and approval.
- Negotiated and managed third-party contracts related to project deliverables.
- Monitored project performance to identify areas of improvement and make adjustments.
- Developed and implemented strategic project plans to meet business objectives.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project progress, identified risks and took corrective action as needed.
- Facilitated workshops to collect project requirements and user feedback.
- Reported regularly to managers on project budget, progress and technical problems.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Analyzed project performance data to identify areas of improvement.
- Maintained open communication by presenting regular updates on project status to customers.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Recruited and oversaw personnel to achieve performance and quality targets.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Developed and implemented project plans and budgets to ensure successful execution.
Virtual Assistant
Glassdoor
Nairobi
02.2010 - 01.2015
- Executed travel arrangements by researching and booking flights and accommodations.
- Managed electronic and paper filing systems by updating paperwork, maintaining documents, and accurately recording information.
- Completed business correspondence, transcription, and data entry.
- Developed complex reports in Excel for cost reporting.
- Entered supervisor's shopping list into online shopping site and coordinated deliveries.
- Ordered gifts for clients for holidays and in recognition of special accomplishments.
- Uploaded files for team use on Google Suite and SharePoint.
- Wrote press releases and posted updates to social media.
- Managed CRM input, exports and clean up.
- Coordinated Skype calls across multiple time zones.
- Kept extensive contact list updated with new contacts and changes to existing contacts.
- Researched topics and events to support supervisor's work agenda and projects.
- Prepared PowerPoint presentations and ran slide shows remotely for virtual meetings.
- Answered and screened calls to provide information, schedule appointments and take detailed messages.
- Set up virtual Zoom meetings, invited guests and disseminated agendas.
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Organized and managed team tasks using Trello and Asana.
- Conferred with customers by telephone, chat or email to provide information.
- Facilitated timely delivery of special projects to meet organizational and departmental objectives.
- Completed forms, reports, logs and records to quickly handle all documentation for human resources.
- Managed filing system, entered data and completed other clerical tasks.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Identified and recommended changes to existing processes to improve accuracy, efficiency, and quality service.
- Recorded new hires, transfers, terminations, changes in job classifications and merit increases to main human resources files.
- Volunteered to help with special projects of varying degrees of complexity.
- Liaised between clients and vendors and maintained effective lines of communication.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping and data entry for increased efficiency.
- Assisted coworkers and staff members with special tasks on daily basis.
- Surpassed team goals by partnering with colleagues to implement best practices and protocols.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Transcribed and organized information to assist in preparing speeches and presentations.
- Established administrative work procedures to track staff's daily tasks.
- Performed research to collect and record industry data.
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Increased office participation in special events by creating newsletter with detailed calendars and other office updates.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
Content Moderator
Upwork
Nairobi
01.2009 - 11.2009
- Conducted regular content audits to identify gaps and redundancies of content.
- Approved, reviewed and edited content flowing to website.
- Utilized analytics and site metrics to determine areas of improvement.
- Developed strategies to optimize website content for search engine visibility.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Edited and proofread content for accuracy and readability.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Directed content of website by gathering information and integrating data from other departments.
- Managed content distribution to online channels and social media platforms.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Used content management system to analyze user engagement and website traffic metrics.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Edited and sourced images and videos using [Software] and [Software].
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Delegated and tracked each staff member's assignments and deadlines.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Suggested improvements to content to enhance quality and accuracy.
- Generated and maintained style guides to encourage consistent quality of content.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Pitched content strategies and managed asset acquisition.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Established and implemented workflows to streamline editing processes.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Utilized SEO techniques to optimize content for search engine rankings.
- Wrote and created content for various topics and mediums.
- Edited and reviewed content for grammar, spelling and punctuation.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Developed and maintained editorial standards for content.
- Selected relevant images to accompany content for maximum impact.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Drove accuracy of content through careful proofreading and fact-checking.
- Researched topics to create accurate and engaging content.
Education
Diploma In Project Management - Business Management
Nairobi Instute of Business Studies
Kenya 01.2006 - 01.2009
No Degree - PRINCE 2 Certification
Alison
Online 04.2001 -
No Degree - Computer And Information Systems Security
Samasource
On Job Trainings 04.2001 -
No Degree - Social Media Management
Udemy
Online 04.2001 -
Skills
Online presence monitoring
Progress monitoring
Online marketing strategies
Content and digital asset management
Strategic planning
Goal planning
Social Media Management
Communication planning
Social media coordination
Planning and Coordination
Training and Development
Google Workspace
Networking and relationship building
Respond to emails and phone calls
Book travel and accommodations
Manage a contact list
Calendaring
Create presentations, as assigned
Accomplishments
- Giving a great presentation at work.
- Beating sales targets.
- Training for and completing a marathon.
- Organizing a successful charity event.
- Mentoring a coworker or fellow student.
- Learning project management and Social media management Online.
My greatest Achievements are:
Travelling , Learning online, Reading books
Learning - I have become familiar with different cultures .
The more I learn the more I become better with my job at hand.
Timeline
Social Media Manager
Upwork
11.2022 - Current
Team Leader - Project Management
Samasource
08.2015 - 10.2022
Virtual Assistant
Glassdoor
02.2010 - 01.2015
Content Moderator
Upwork
01.2009 - 11.2009
Diploma In Project Management - Business Management
Nairobi Instute of Business Studies
01.2006 - 01.2009
No Degree - PRINCE 2 Certification
Alison
04.2001 -
No Degree - Computer And Information Systems Security
Samasource
04.2001 -
No Degree - Social Media Management
Udemy
04.2001 -