Esther Nzuki
Virtual Assistant
Nairobi
Summary
As a virtual assistant, I have helped with tasks such as scheduling appointments, managing to-do lists, answering emails, and providing general information. As a social media manager, I have helped clients with tasks such as creating and scheduling posts, analyzing social media metrics, and engaging with followers. Additionally, as a language model, I have the ability to understand and analyze natural language, making me a useful tool for tasks such as calendaring, where I have assisted with scheduling appointments and events based on available dates and times.
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work History
Social Media Manager
Upwork
Nairobi
11.2022 - Current
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Drove cross-functional collaboration with focus on quality service delivery.
- Conducted research to determine current benchmark trends and audience preferences.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Suggested and implemented new features to develop brand awareness.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Taught in-house employees strategies for successful internal and external communications.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Managed editorial calendars and rescheduled PR events and meetings.
- Drafted speeches for company executives and advised on media talking points.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Developed and promoted corporate brand, images and identity to media and public.
- Wrote engaging and successful press releases to control information and public opinion.
- Created and implemented systems and processes for monitoring media coverage.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Fostered positive relationships with key business journalists in national and trade publications.
- Cultivated strong corporate image and identity with clear branding.
- Conducted media training for company executives and business leaders.
- Authored fresh and engaging press releases and prepared complete press kits.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Led crisis communications and media relations activities in response to challenging situations.
- Prepared RFP and RFQ responses for new business pitches and presentations.
Team Leader - Project Management
Samasource
Nairobi
08.2015 - 10.2022
- Achieved project deadlines by coordinating with contractors to manage performance.
- Met project deadlines without sacrificing build quality or workplace safety.
- Managed projects from procurement to commission.
- Identified plans and resources required to meet project goals and objectives.
- Developed and initiated projects, managed costs, and monitored performance.
- Planned, designed, and scheduled phases for large projects.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Provided detailed project status updates to stakeholders and executive management.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Coordinated material procurement and required services for projects within budget requirements.
- Prepared and submitted project invoices for review and approval.
- Negotiated and managed third-party contracts related to project deliverables.
- Monitored project performance to identify areas of improvement and make adjustments.
- Developed and implemented strategic project plans to meet business objectives.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project progress, identified risks and took corrective action as needed.
- Facilitated workshops to collect project requirements and user feedback.
- Reported regularly to managers on project budget, progress and technical problems.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Analyzed project performance data to identify areas of improvement.
- Maintained open communication by presenting regular updates on project status to customers.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Recruited and oversaw personnel to achieve performance and quality targets.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Developed and implemented project plans and budgets to ensure successful execution.
Virtual Assistant
Glassdoor
Nairobi
02.2010 - 01.2015
- Executed travel arrangements by researching and booking flights and accommodations.
- Managed electronic and paper filing systems by updating paperwork, maintaining documents, and accurately recording information.
- Completed business correspondence, transcription, and data entry.
- Developed complex reports in Excel for cost reporting.
- Entered supervisor's shopping list into online shopping site and coordinated deliveries.
- Ordered gifts for clients for holidays and in recognition of special accomplishments.
- Uploaded files for team use on Google Suite and SharePoint.
- Wrote press releases and posted updates to social media.
- Managed CRM input, exports and clean up.
- Coordinated Skype calls across multiple time zones.
- Kept extensive contact list updated with new contacts and changes to existing contacts.
- Researched topics and events to support supervisor's work agenda and projects.
- Prepared PowerPoint presentations and ran slide shows remotely for virtual meetings.
- Answered and screened calls to provide information, schedule appointments and take detailed messages.
- Set up virtual Zoom meetings, invited guests and disseminated agendas.
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Organized and managed team tasks using Trello and Asana.
- Conferred with customers by telephone, chat or email to provide information.
- Facilitated timely delivery of special projects to meet organizational and departmental objectives.
- Completed forms, reports, logs and records to quickly handle all documentation for human resources.
- Managed filing system, entered data and completed other clerical tasks.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Identified and recommended changes to existing processes to improve accuracy, efficiency, and quality service.
- Recorded new hires, transfers, terminations, changes in job classifications and merit increases to main human resources files.
- Volunteered to help with special projects of varying degrees of complexity.
- Liaised between clients and vendors and maintained effective lines of communication.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping and data entry for increased efficiency.
- Assisted coworkers and staff members with special tasks on daily basis.
- Surpassed team goals by partnering with colleagues to implement best practices and protocols.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Transcribed and organized information to assist in preparing speeches and presentations.
- Established administrative work procedures to track staff's daily tasks.
- Performed research to collect and record industry data.
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Increased office participation in special events by creating newsletter with detailed calendars and other office updates.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
Content Moderator
Upwork
Nairobi
01.2009 - 11.2009
- Conducted regular content audits to identify gaps and redundancies of content.
- Approved, reviewed and edited content flowing to website.
- Utilized analytics and site metrics to determine areas of improvement.
- Developed strategies to optimize website content for search engine visibility.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Edited and proofread content for accuracy and readability.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Directed content of website by gathering information and integrating data from other departments.
- Managed content distribution to online channels and social media platforms.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Used content management system to analyze user engagement and website traffic metrics.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Edited and sourced images and videos using [Software] and [Software].
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Delegated and tracked each staff member's assignments and deadlines.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Suggested improvements to content to enhance quality and accuracy.
- Generated and maintained style guides to encourage consistent quality of content.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Pitched content strategies and managed asset acquisition.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Established and implemented workflows to streamline editing processes.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Utilized SEO techniques to optimize content for search engine rankings.
- Wrote and created content for various topics and mediums.
- Edited and reviewed content for grammar, spelling and punctuation.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Developed and maintained editorial standards for content.
- Selected relevant images to accompany content for maximum impact.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Drove accuracy of content through careful proofreading and fact-checking.
- Researched topics to create accurate and engaging content.
Education
Diploma In Project Management - Business Management
Nairobi Instute of Business Studies
Kenya 01.2006 - 01.2009
No Degree - PRINCE 2 Certification
Alison
Online 04.2001 -
No Degree - Computer And Information Systems Security
Samasource
On Job Trainings 04.2001 -
No Degree - Social Media Management
Udemy
Online 04.2001 -
Skills
Online presence monitoring
Accomplishments
- Giving a great presentation at work.
- Beating sales targets.
- Training for and completing a marathon.
- Organizing a successful charity event.
- Mentoring a coworker or fellow student.
- Learning project management and Social media management Online.
My greatest Achievements are:
Travelling , Learning online, Reading books
Learning - I have become familiar with different cultures .
The more I learn the more I become better with my job at hand.
Timeline
Social Media Manager
Upwork
11.2022 - Current
Team Leader - Project Management
Samasource
08.2015 - 10.2022
Virtual Assistant
Glassdoor
02.2010 - 01.2015
Content Moderator
Upwork
01.2009 - 11.2009
Diploma In Project Management - Business Management
Nairobi Instute of Business Studies
01.2006 - 01.2009
No Degree - PRINCE 2 Certification
Alison
04.2001 -
No Degree - Computer And Information Systems Security
Samasource
04.2001 -
No Degree - Social Media Management
Udemy
04.2001 -
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