Esther Musyoki

• Managed the airline’s brand content by ensuring consistency in communication across all digital touchpoints: Website, Social Media, Email, Mobile app, SMS.
• Developed strategy for creating compelling story-telling visual elements such as images and audio-visual files for digital platforms, which grew the brand's annual positive sentiments by more than 60%.
• Generated campaign ideas and execution plans through a combination of written articles and audio-visual content, which saw a monthly audience growth of 33% on social media.
• Established relationships with content partners and agencies for content creation projects which further drove visibility for the brand, growing Return on Investment by more than 15%.
• Coordinated remotely with cross functional teams from the company's outstations to gather requirements and translate into content needs for external customers.

• Conducted customer journey mapping to identify digital touchpoints with opportunities for engagement.
• Lead and increased engagement for the airline's global audience by more than 80% across Owned digital platforms that include: website, email, social media, mobile app & SMS.
• Conferred with other Country Managers remotely to identify digital growth opportunities in their markets.
• Designed creative campaigns to raise conversions for online flight bookings which increased annual revenue by 72%.
• Prepared and edited organizational e-Newsletter for external and internal audiences with subscriptions on LinkedIn growing to 100,000 by end of 2023.

• Created digital first promotion ideas and an activity calendar for the year.
• Developed innovative campaigns for brand visibility of the Standard e-paper by ensuring placement across the company's digital and above-the-line advertising platforms which grew sales by 66%.
• Designed new digital marketing ideas to implement the company's strategic goal of increasing positioning of non-journalism products to customers, contributing to 45% of Standard Digital's revenue.
• Spearheaded campaigns across 6 digital products under the Standard Digital brand, from concept through completion while successfully managing budgets and timelines on each project.

• Created, managed and optimized campaigns for clients on multiple social media platforms.
• Executed SEO campaigns for client websites to improve organic search engine rankings for targeted keywords.
• Developed and implemented effective digital marketing strategies for client websites to drive traffic, boost brand awareness and increase conversions.
• Measured effectiveness of digital marketing campaigns by analyzing click rates, time on site or conversions.
• Monitored industry trends to identify new opportunities for growth in digital landscape.

• Assisted senior executives in making informed decisions by providing actionable insights.
• Gathered and disseminated industry and company information on target markets and clients.
• Compiled and analyzed data reports for business development insights.
• Performed competitive benchmarking by analyzing competitor marketing strategies.
• Provided strategic recommendations based on secondary market research findings.