Esther Masaa

Over the past decade, I’ve helped brands and organizations craft impactful stories and campaigns that connect with audiences and drive results. As a Creative Strategist, I specialize in designing and pitching integrated campaigns that cut across digital, broadcast, and experiential platforms. From ideation to execution, I thrive at finding fresh ways to blend storytelling, strategy, and audience insight into campaigns that matter.

My journey spans radio production, events, and entertainment, experiences that now enrich my ability to create campaigns that resonate across different platforms and audiences. I bring a unique balance of creativity and strategy. Whether it’s rethinking how a brand tells its story, producing audience first campaigns, or creating simplified content for youth markets, my focus is always on impact and connection.

• Founding and Creating “GIRLFRIEND CONFIDENTIAL” & “URBAN NITE” events currently running at the Village Market for 8 years now.
• Experience planning and managing large corporate and International events with crossover departments and large teams.
• Running several brand campaigns from ideation, strategy development, content management, through to full execution.
• People Management with over 9 years’ experience of managing diverse teams with demonstrable successes in both corporate and in the entertainment industry.
• Content creation and producing for TV, Radio and Film productions. Experienced writer for corporate, Lifestyle Writer and Script Writer for Film and Theater.
• Experience in Digital marketing strategy for brands/Products and Social Media Marketing with success in growth of followers and consumers.
• Experience in launching new innovative projects and managing teams to align with the vision; The RB Live Show, A Tale of Two Rivers, Monologues By Es, Haiya TV & The Kace And Sadia Show.