ERICKSON MUHANDO FADAMULLAH
Nairobi
Summary
Results-driven sales professional with a track record of over 50% sales growth through strategic market development and key account management. Skilled in building strong relationships with distributors and corporate clients to enhance market penetration and secure new business opportunities. Committed to delivering tailored solutions that drive customer satisfaction and sustainable revenue growth.
Overview
13
13
years of professional experience
Work History
Business Development Lead – Fabrication
Nationwide Electrical Industries Limited
01.2026 - Current
- Identified and secured new business opportunities with supermarkets, distributors, warehouses, and corporate clients, contributing to overall market expansion.
- Led business development initiatives and commercial growth strategies across retail infrastructure and fabrication solutions.
- Develop commercial proposals, quotations, and strategic sales plans aligned with customer requirements.
- Built long-term partnerships with key accounts, enhancing customer loyalty and driving sustainable revenue growth.
- Coordinated project execution with technical teams, ensuring customer satisfaction and timely delivery of projects.
Key Accounts Manager
Hasbah Kenya Ltd
01.2025 - 12.2025
- Developed and executed customer business plans to achieve sales and profitability objectives.
- Managed strategic customer accounts and cultivated commercial relationships across key retail channels to drive mutual growth.
- Conducted commercial negotiations to secure favorable terms while maintaining strong customer partnerships.
- Monitored sales performance and implemented growth initiatives to maximize account value.
- Enhanced product visibility, availability, and market penetration within modern trade, contributing to increased sales opportunities.
Trade Impact Representative
Sheer Logic – East African Breweries Limited (EABL)
01.2024 - 12.2025
- Delivered market intelligence reports, informing strategic decisions on competitor activity, pricing, and promotional trends.
- Executed route-to-market strategies, increasing market penetration across assigned territories.
- Enhanced product visibility and merchandising standards, driving consumer engagement across retail channels.
- Supported trade development initiatives and retail execution programs.
- Supported new product launches and customer engagement activities.
National Sales & Marketing Executive
Hilalium & Sons Ltd
01.2019 - 12.2024
- Delivered over 50% sales growth through strategic account development and market expansion.
- Led product launches, promotional campaigns, and nationwide sales initiatives.
- Managed key customer accounts while negotiating commercial agreements to secure favorable terms and strengthen partnerships.
- Developed strong relationships with distributors, wholesalers, retailers, and corporate customers to enhance collaboration and drive sales.
- Conducted market research to identify and pursue new business opportunities, contributing to market expansion.
Head of Sales & Marketing
Kawaison International Ltd
01.2018 - 12.2019
- Led sales and marketing teams to meet and exceed business growth objectives.
- Developed and implemented sales strategies that drove revenue growth and enhanced customer acquisition.
- Built strategic customer relationships that strengthened market penetration.
- Expanded market coverage and strengthened brand visibility.
Sales & Marketing Officer
Cosmotek Interiors
01.2013 - 12.2018
- Generated new business through targeted prospecting and strategic networking.
- Prepared tailored commercial proposals and impactful client presentations.
- Managed sales pipelines and supported business growth initiatives.
- Cultivated strong customer relationships, enhancing conversion rates.
Education
Bachelor of Business Management & Leadership - Marketing Management
Management University of Africa
Nairobi, Kenya12-2014
Diploma in Marketing Management - Sales & Marketing
Kenya Institute of Management
Nairobi,Kenya12-2012
Certificate in Management - Business Administration And Management
Kenya Institute of Management
Nairobi,Kenya12-2011
Skills
- Market Strategy Development
- Market expansion
- Route-to-Market Execution
- B2B Sales Management
- Key Account Management
- Distributor & Channel Management
- Sales forecasting
- Commercial Negotiation
- Market intelligence
- Product Marketing
- Client Relationship Management
- Revenue Growth and Profitability Management
Accomplishments
- Delivered more than 50% sales growth through strategic market expansion initiatives.
- Successfully developed and managed major customer accounts across Kenya.
- Built strong relationships with retailers, distributors, and corporate clients.
- Consistently exceeded sales and business development targets.
- Expanded market coverage and improved customer retention through effective account management.
Valid Driving License
True
Professional Interests
- Business Strategy
- Market Expansion
- Commercial Leadership
- Reading Business Journals
- Travelling
- Mountain Hiking
Languages
English
Proficient (C2)
C2
Swahili
Proficient (C2)
C2
Timeline
Business Development Lead – Fabrication
Nationwide Electrical Industries Limited
01.2026 - Current
Key Accounts Manager
Hasbah Kenya Ltd
01.2025 - 12.2025
Trade Impact Representative
Sheer Logic – East African Breweries Limited (EABL)
01.2024 - 12.2025
National Sales & Marketing Executive
Hilalium & Sons Ltd
01.2019 - 12.2024
Head of Sales & Marketing
Kawaison International Ltd
01.2018 - 12.2019
Sales & Marketing Officer
Cosmotek Interiors
01.2013 - 12.2018
Bachelor of Business Management & Leadership - Marketing Management
Management University of Africa
Diploma in Marketing Management - Sales & Marketing
Kenya Institute of Management
Certificate in Management - Business Administration And Management
Kenya Institute of Management