Adobe Creative Suite (Photoshop & Illustrator)
ERICK ALATA
Communications
SUNA, MIGORI,Nyanza
Summary
A seasoned Communications Strategist, Project Manager, and Digital Branding expert passionate about driving impact and delivering results. With over five years of experience across East Africa and beyond, I specialize in crafting innovative business solutions, driving impactful research, and enabling organizations to achieve strategic goals.
My journey has been diverse:
1. Leadership & Mentorship: Supporting young community leaders to unlock their potential.
2. Research & Strategy: Conducting groundbreaking studies in entrepreneurship, disability inclusion, and market innovation.
3. Digital Design & Marketing: Delivering top-tier branding and content strategies to enhance visibility and engagement.
From empowering startups to building capacity for NGOs and entrepreneurs, I thrive on solving complex challenges while fostering sustainable growth. My expertise in data analysis, graphic design, and stakeholder collaboration ensures that every project is impactful and lasting.
Let’s connect and work together to create meaningful and sustainable impact!
Here is a link to my Work Portfolio https://workportfolio-erickalata.pixieset.com/
Overview
7
7
years of professional experience
20
20
years of post-secondary education
Work History
Communications Strategist
MILLENNIAL-LEGACY INVESTMENTS LTD
10.2024 - Current
- Develop and implement branding and marketing strategy Helping the management and other teams draw business goals and needs Social media pages management/Facebook community manager
- Analyzed competitor communications tactics to identify opportunities for differentiation and growth.
- Optimized social media presence, increasing followers and driving greater engagement with compelling content.
- Evaluated success of campaigns through data analysis, refining strategies for optimal results.
- Implemented SEO best practices to boost online visibility of company website and content offerings.
- Coordinated event planning efforts, ensuring flawless execution of promotional activities and stakeholder gatherings.
Social Media Manager
THE MADARAS SCHOOL & TALENT CENTRE
09.2024 - Current
- Key Responsibilities Graphics Design work Develop social media campaigns and define their KPIs Update content across various social media channels Analyze campaign data and web traffic metrics
- Developed engaging content that increased audience interaction across all platforms.
- Monitored social media metrics to assess campaign effectiveness and guide future initiatives.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Designed comprehensive social media strategies that aligned with overall marketing goals.
Graphic Design Consultant
HOMELESS OF KISUMU
12.2022 - 03.2024
- Develop branding and marketing content Graphic design for marketing and branding purposes Production of branding and marketing materials
- Created custom illustrations and icons for use in various collateral pieces, adding a unique touch to each project while maintaining brand consistency.
- Streamlined design processes and improved overall team efficiency by implementing new software tools and techniques.
- Optimized project timelines through effective communication and collaboration with cross-functional teams, ensuring timely delivery of high-quality design work.
- Developed creative concepts for various projects, successfully translating client requirements into innovative visual designs that resonated with target audiences.
- Supported internal communications efforts by designing visually engaging materials that effectively conveyed important company updates and announcements.
Communication & Marketing Consultant
GVA FOOD SUPPLIES TZ
07.2021 - 03.2024
- Social media pages management/Facebook community manager Developing and implementing marketing communications strategies Graphic design for branding materials
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
Digital Design & Branding Consultant
M-TAKA
TAKA
11.2022 - 02.2024
- Graphic design for branding and marketing materials Develop branding and marketing content Production of branding materials
- Developed comprehensive branding campaigns for diverse industries, resulting in increased market share and customer engagement.
- Spearheaded the creation of compelling brand stories that resonated with target audiences, driving increased consumer loyalty and affinity.
- Designed visually appealing logos and marketing materials that effectively communicated brand identity while adhering to established guidelines.
- Managed high-profile branding projects from concept development through execution, consistently meeting deadlines and exceeding client expectations.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Projects Manager
EMAKPET UNIVERSAL COMPANY LTD
01.2022 - 09.2024
- Monitor Project Progress and Set Deadlines
- Ensure Stakeholder Satisfaction
- Evaluate Project Performance.
- Utilized project management software to streamline workflows and documentation.
- Developed project plans to align resources with strategic goals.
Digital Analyst and Marketing Assistant
MILLENNIAL LEGACY
08.2020 - 10.2021
- Develop and implement branding and marketing strategy Helping the management and other teams draw business goals and needs Social media pages management/Facebook community manager
- Developed custom dashboards for stakeholders to visualize key performance indicators, enhancing business understanding.
- Conducted comprehensive competitor analysis, informing strategic decisions and enabling competitive advantage.
- Managed relationships with external vendors while overseeing implementation of digital initiatives.
- Monitored web analytics KPIs daily, providing timely recommendations for adjustments to maximize campaign success.
- Enhanced social media presence by analyzing engagement data and optimizing content strategy accordingly.
Marketing Assistant & Social Media Manager
M-SHAMBA MOBILE LIMITED
07.2020 - 10.2021
- Creating marketing content and social media pages management Graphic design for branding materials Market research and analysis for various products
- Created engaging content for Pinterest, Facebook, and Instagram.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
- Supported content creation for corporate social responsibility initiatives to strengthen brand reputation.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
- Streamlined marketing processes, optimizing efficiency through the use of project management tools and software.
Social Media Manager
KENYANS.CO.KE
01.2019 - 12.2020
- Content creation Graphics Design work Management of social media pages
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Enhanced brand reputation with targeted crisis management strategy on social media.
Marketer
YOUTH DYNAMIX KENYA
03.2018 - 03.2019
- Product Activation Implementing marketing and advertising campaigns Market research and analysis for various products
- Executed market research to identify emerging trends for product development.
- Conducted research to analyze customers' behavior, preferences, and purchasing habits.
Education
Certificate in Digital Marketing - Digital Marketing
Nairobi Institute of Commerce
Nairobi 09.2023 - 12.2023
Graphic Design
Visualdo Institute
Nairobi 05.2022 - 07.2022
Bachelor of Arts - Communication and Media Technology with IT
Maseno University
Maseno 09.2015 - 11.2021
High School Diploma -
Kuoyo Kochia Boys Secondary School
Homa-Bay 01.2010 - 11.2014
No Degree -
Oruba Complex Academy KCPE
Migori 01.2001 - 11.2009
Skills
Teamwork and collaboration
Excellent multitasking
Content development
Verbal and written communication
Critical thinking
Attention to detail
Problem-solving
Networking and relationship building
Interpersonal skills
Analytics and reporting
Brand management
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementPersonal development programsWork from home optionPaid time offHealthcare benefitsWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Software
Microsoft Office
Wondershare Filmora
Google Analytics
Languages
English
Advanced (C1)
Swahili
Bilingual or Proficient (C2)
Timeline
Communications Strategist
MILLENNIAL-LEGACY INVESTMENTS LTD
10.2024 - Current
Social Media Manager
THE MADARAS SCHOOL & TALENT CENTRE
09.2024 - Current
Certificate in Digital Marketing - Digital Marketing
Nairobi Institute of Commerce
09.2023 - 12.2023
Graphic Design Consultant
HOMELESS OF KISUMU
12.2022 - 03.2024
Digital Design & Branding Consultant
M-TAKA
11.2022 - 02.2024
Graphic Design
Visualdo Institute
05.2022 - 07.2022
Projects Manager
EMAKPET UNIVERSAL COMPANY LTD
01.2022 - 09.2024
Communication & Marketing Consultant
GVA FOOD SUPPLIES TZ
07.2021 - 03.2024
Digital Analyst and Marketing Assistant
MILLENNIAL LEGACY
08.2020 - 10.2021
Marketing Assistant & Social Media Manager
M-SHAMBA MOBILE LIMITED
07.2020 - 10.2021
Social Media Manager
KENYANS.CO.KE
01.2019 - 12.2020
Marketer
YOUTH DYNAMIX KENYA
03.2018 - 03.2019
Bachelor of Arts - Communication and Media Technology with IT
Maseno University
09.2015 - 11.2021
High School Diploma -
Kuoyo Kochia Boys Secondary School
01.2010 - 11.2014
No Degree -
Oruba Complex Academy KCPE
01.2001 - 11.2009
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