JOSHUA ERIC MALILA
Summary
Experienced Digital Marketing Executive with 5 years in Digital strategy, skilled in CRM, SEO & Google Analytics. Proficient in budget management, digital strategy, & ROI analysis. Certified by Google. Also, a Corporate Account Manager skillfully securing major contracts, driving business growth through strategic partnerships & tailor-made proposals.
Overview
10
10
years of professional experience
Work History
Corporate Account Manager E-Paper
NATION MEDIA GROUP
06.2023 - Current
- Implemented effective corporate communication strategies that enhanced client relationships & the Organization's reputation.
- Developed, serviced and grew corporate accounts up to 63% annually.
- Mentored junior team members on effective account management techniques, driving professional growth within the department.
- Developed & executed strategic B2B marketing plans, while utilizing in-depth knowledge of the B2B market landscape.
- Leveraged data analytics that derived actionable insights, enabling informed decision making while driving client-centric strategies.
- Built diverse and consistent sales portfolio.
- Provided clients with data-driven insights and reports that showcased the value of Nation Media Group digital products.
- Stayed updated with industry trends and market dynamics that could impact the ePaper, emerging technologies and updates that could help Nation Media Group.
- Contributed to team objectives in fast-paced environment.
- Analyzed sales data to identify trends and areas for improvement, implementing targeted action plans for enhanced performance.
Digital Marketing Executive
NITEOUT AFRICA
06.2022 - 06.2023
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed web, SEO and social media advertising campaigns
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 70%.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement
- Implemented effective pay-per-click advertising strategies to drive targeted traffic and generate leads.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Met deadlines, exceeding expectations and effectively rolling out club marketing campaigns.
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Digital Marketing Executive
TREWRLD KE
09.2019 - 05.2022
Sales and Marketing Intern
JAMBO PAY
01.2015 - 05.2015
Education
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY -
Jomo Kenyatta University of Agriculture & Technology
CERTIFICATE IN INFORMATION TECHNOLOGY -
Jomo Kenyatta University of Agriculture and Technology
CCNA (CISCO CERTIFIED NETWORK ASSOCIATE) STAGE 1 -
Mount Kenya University
KENYA CERTIFICATE OF SECONDARY EDUCATION (KCSE) -
Itetani Boys High School
Skills
- Targeted marketing campaigns
- Client Relationship Building
- Search Engine Optimization
- E-commerce Marketing
- Marketing Automation Tools
- Google Analytics
- Time Management
- Active Listening
References
- Gradius Onsare, Finance Officer, Christoffel Blinden Mission, +254723441782, gradius.onsare@gmail.com
- Lydia Moraa Kinyosi, Accounts Assistant, European Union Delegation to Kenya, +254722656315, lydia.moraa77@gmail.com
- Austine Mwanyalo Mwazighe, Front-end Developer, Shujaaz Inc., +254708021447, mwanyalo@outlook.com
Timeline
Corporate Account Manager E-Paper
NATION MEDIA GROUP
06.2023 - Current
Digital Marketing Executive
NITEOUT AFRICA
06.2022 - 06.2023
Digital Marketing Executive
TREWRLD KE
09.2019 - 05.2022
Sales and Marketing Intern
JAMBO PAY
01.2015 - 05.2015
CERTIFICATE IN INFORMATION TECHNOLOGY -
Jomo Kenyatta University of Agriculture and Technology
CCNA (CISCO CERTIFIED NETWORK ASSOCIATE) STAGE 1 -
Mount Kenya University
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY -
Jomo Kenyatta University of Agriculture & Technology
KENYA CERTIFICATE OF SECONDARY EDUCATION (KCSE) -
Itetani Boys High School
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