Emmanuel Ngala
Communication and Public Relations
Nairobi,30
Summary
Driven Communication and Marketing Executive with a proven track record of achievieng results notably at Aspira Kenya, where I spearheaded a digital marketing campaign boosting website traffic by 25%. Expert in customer segmentation and strategic communications, my efforts have consistently enhanced client satisfaction and ROI. Skilled in social media marketing and problem-solving, I excel in transforming challenges into lucrative opportunities.
Overview
9
9
years of professional experience
Work History
Marketing and Communications Officer
Aspira Kenya, Nairobi
04.2021 - Current
- Achievement: Created and distributed marketing materials, increasing product sales by 15% from August 2022.
- Developed and implemented communication strategies for internal and external stakeholders, improving organizational communication flow.
- Achievement: Conducted market research that led to the introduction of new product lines, expanding the company's portfolio.
- Secured media coverage through strong relationships with key media outlets, resulting in features in top industry publications.
- Achievement: Collaborated with cross-functional teams to align communication efforts, resulting in a 10% increase in customer satisfaction.
- Analyzed marketing and communication efforts using data analytics, leading to a 15% increase in ROI.
- Achievement: Led a digital marketing campaign that increased website traffic by 25% in six months.
- Designed visually appealing marketing materials that effectively communicated key messages to target audiences.
- Strengthened relationships with existing clients through timely communication, proactive problem-solving techniques, and dedicated account management support.
- Raised consumer awareness about product offerings through creative storytelling techniques in promotional materials.
Client Communication Officer
Cytonn Investment, Nairobi
06.2019 - 04.2020
- Achievement: Improved internal communication through staff training, resulting in a 20% increase in information flow across departments.
- Created and managed website content, ensuring regular updates and engaging material for users.
- Achievement: Developed relationships with stakeholders, leading to 5% more engagement from key customers in communication feedback loops.
- Implemented training programs for staff members on best practices in written and verbal communication skills within the workplace setting.
- Analyzed data from communications campaigns to identify areas of improvement and make necessary adjustments for future success.
- Provided timely support in maintaining the company website, ensuring accurate information is accessible and up-to-date for all stakeholders.
Communication & Marketing Officer
M-Kopa Solar Kenya Ltd, Nairobi
10.2018 - 04.2019
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Achievement: Increased social media engagement by 30% through content creation and audience interaction.
- Developed and executed communication strategies that aligned with company goals, improving product visibility.
Sales and Marketing Officer
Wananchi Group Limited, Nairobi
06.2017 - 07.2018
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Negotiated contracts with key partners and suppliers, optimizing costs while maintaining quality standards.
- Increased sales revenue by developing and implementing strategic marketing plans and sales initiatives.
- Designed and executed email marketing campaigns that increased open rates, click-through rates, and lead generation.
- Managed trade shows and events to showcase products and services, generating new leads and strengthening existing client relationships.
- Enhanced customer experience through regular feedback collection, identifying areas for improvement in product offerings or sales processes.
Communications Intern
Ministry of Lands, Nairobi
05.2015 - 12.2015
- Prepared social media posts and videos with eye for viral content strategies.
- Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Managed social media accounts to drive growth and enhance brand reputation.
- Assisted in the development of internal and external communication strategies, resulting in improved stakeholder relations.
Education
Bachelor of Science - Communication And Public Relations
University of Kabianga
Kericho 04.2001 -
Skills
Strategic communications
Problem-Solving
Social Media Marketing
Community Engagement
Customer Segmentation
Sales and Marketing
Hobbies
Reading Books:
I love reading books because they broaden my perspective, spark creativity, improve my communication skills, and foster continuous learning.
Basketball:
I love playing basketball because it enhances my teamwork skills, boosts my physical fitness, sharpens my focus, and challenges me to improve continuously.
Travelling:
I love traveling because it exposes me to new cultures, broadens my horizons, fuels my curiosity, and provides unforgettable learning experiences.
Referees
1.MarkOmondi
Business Unit Manager
Cytonn Investments
Tel:0733410208
Email: momondi@cytonn.com
2.Janet Mwita
Aspira Kenya
Tel: 0727425330
Email: janet@aspira.co.ke
3.PaulKuria
Department supervisor
Wananchi Group Ltd.
Tel:(+254)748589899
Email: paulkuria@gmail.com
Timeline
Marketing and Communications Officer
Aspira Kenya, Nairobi
04.2021 - Current
Client Communication Officer
Cytonn Investment, Nairobi
06.2019 - 04.2020
Communication & Marketing Officer
M-Kopa Solar Kenya Ltd, Nairobi
10.2018 - 04.2019
Sales and Marketing Officer
Wananchi Group Limited, Nairobi
06.2017 - 07.2018
Communications Intern
Ministry of Lands, Nairobi
05.2015 - 12.2015
Bachelor of Science - Communication And Public Relations
University of Kabianga
04.2001 -
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