Lucy Akinyi Kidero
Trade Marketer
Nairobi
Summary
Experienced and motivated professional with a strong background in sales, marketing, and customer relationship management. Demonstrated success in devising effective sales strategies, executing impactful marketing campaigns, and building lasting customer connections. Skilled at recognizing growth opportunities and implementing innovative solutions to drive business outcomes. Committed to delivering exceptional service and surpassing customer expectations.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
Work History
Trade Marketer
Giloil Limited
05.2020 - 04.2022
- Ensuring stock availability in the outlets
- Identifying competitor activities in the market
- Creating awareness of the products sold
- Obtaining and sustaining shelf space
Front Office/ department secretary
Water Resources Management Authority
05.2016 - 09.2017
- Receiving and directing visitors
- Attending to incoming and outgoing calls
- Responding to queries at the reception and directing as required
- Attending to the departmental letters
Head of Street Lights
Adsite Lights
04.2015 - 02.2016
- Company Overview: Adsite is an outdoor advertising company (spot on visibility) that deals with billboards, signage, street lighting, highmast lighting, branding, printing, POS, snapper frames, pop-up banners, roll-up banners, teardrops, petrol station and 3D signs
- Identifying strategic positions for putting up street light adverts
- Acquiring street lights for advertising on major highways
- Liaising with the county government for approval on the streets lights for adverts
- Doing payments and acquiring licenses for the streets lights for adverts
- Adsite is an outdoor advertising company (spot on visibility) that deals with billboards, signage, street lighting, highmast lighting, branding, printing, POS, snapper frames, pop-up banners, roll-up banners, teardrops, petrol station and 3D signs
Customer service representative
Nakumatt Holdings Limited
05.2010 - 02.2015
- Company Overview: Nakumatt Holdings Ltd is East Africa's leading retailer featuring a branch complement of 50 stores
- Responding to customer inquiries and providing a speedy and thorough resolution to customer issues and problems
- Handling escalated and unresolved calls from less experienced representatives
- Providing input into hiring decisions and performance appraisals
- Responding to all inquiries and delivering appropriate information or referring to appropriate function or people
- Contributing to development of customer support strategies and plans
- Participating in successful implementation or improvement initiatives
- Contributes to the establishment of best practices for customer support
- Providing oversight to warranty technicians and processing of warranty claims
- Overseeing the coordination of warranty information
- Nakumatt Holdings Ltd is East Africa's leading retailer featuring a branch complement of 50 stores
Receptionist/ Telephone operator
Yaya Towers Limited
01.2009 - 12.2010
- Company Overview: A real estate organization which deals in management of commercial and residential property in Nairobi and operates an extensive network of regional services within Kenya
- Answering visitor inquiries about the company
- Directing visitors to appropriate contacts
- Receiving correspondents
- Arranging appointments for guests to meet with company staff
- A real estate organization which deals in management of commercial and residential property in Nairobi and operates an extensive network of regional services within Kenya
Sales Executive
First impressions
02.2000 - 12.2010
- Company Overview: First Impression Promotions is a company that supplies personalized promotional items to large organizations
- Listening to customer requirements and presenting appropriately to make a sale; Maintaining and developing relationships with existing customers in person and via telephone calls and emails
- Cold calling to arrange meetings with potential customers to prospect for new business
- Responding to incoming email and phone enquiries
- Acting as a contact between a company and its existing and potential markets
- Gathering market and customer information
- Negotiating the terms of an agreement and closing sales
- Representing the company at trade exhibitions, events and demonstrations
- Challenging any objections with a view to getting the customer to buy
- Advising on forthcoming product developments and discussing special promotions
- Creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer
- Liaising with suppliers to check the progress of existing orders
- Checking the quantities of goods on display and in stock
- Recording sales and order information and sending copies to the sales office, or entering figures into a computer system
- Making accurate, rapid cost calculations and providing customers with quotations
- First Impression Promotions is a company that supplies personalized promotional items to large organizations
Education
English for business communication intermediate - Administration And Secretarial Procedures
Queensway Secretarial College
Nairobi, Nairobi Province, Kenya 01.1995 - 01.1997
K.C.S.E - undefined
Ogande Girls High School
01.1991 - 01.1994
Skills
- Customer service representation
- Coordination
- Team leadership
- Office administration
- Information pooling
- Order fulfillment
- Product support
- Warranty coordination
- Events management
- Adaptability to multicultural environments
- Communication skills
- Social media skills
- Digital media skills
- Information translation
- Information packaging
- Information presentation
- Proactive communication
- Management Information Systems
- Microsoft Office suite
Desired Occupation
An outstanding motivated individual with vast experience in dealing with different aspects of sales, marketing and customer relationship.
Timeline
Trade Marketer
Giloil Limited
05.2020 - 04.2022
Front Office/ department secretary
Water Resources Management Authority
05.2016 - 09.2017
Head of Street Lights
Adsite Lights
04.2015 - 02.2016
Customer service representative
Nakumatt Holdings Limited
05.2010 - 02.2015
Receptionist/ Telephone operator
Yaya Towers Limited
01.2009 - 12.2010
Sales Executive
First impressions
02.2000 - 12.2010
English for business communication intermediate - Administration And Secretarial Procedures
Queensway Secretarial College
01.1995 - 01.1997
K.C.S.E - undefined
Ogande Girls High School
01.1991 - 01.1994
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