Elvin Meritei
Nairobi
Summary
Am a Passionate and results-driven digital marketing specialist with a robust background in Meta and Google Ads management, web development(little), and SEO optimization. Experienced in crafting human-centric, goal-driven campaigns that align with core business objectives, delivering measurable results. With a strong foundation in positive psychology and behavioral science, I leverage consumer insights to create compelling marketing strategies that resonate with target audiences.
Possessing a diverse skill set, including ad creation, SEO, and social media marketing, I have successfully improved campaign ROI by 30% and increased engagement rates by 40% across various platforms. My education in Special Needs Education (SNE) and Positive Psychology, combined with practical experience, enables me to create impactful campaigns that promote both business growth and human welfare. Through continuous learning, I am committed to using my expertise to help businesses grow while empowering organizations with value-driven marketing solutions. As a result, I have helped clients achieve 25% higher conversion rates and 20% growth in organic traffic.
With a mission to create lasting change, I focus on delivering marketing solutions that not only meet business goals but also support human-centered objectives, ensuring positive societal impact.
Overview
6
6
years of professional experience
4
4
Certification
Work History
Entrepreneur
Entrepreneurial Experience
- Ran three businesses, including a spice shop, art décor supply, and farming
- Learned client management, sales, and business growth strategies
Digital Marketer
Freelance Digital Marketer
04.2024 - Current
- Designed and executed ad campaigns, increasing client revenue by up to 30%
- Used remarketing and personalized ad strategies to improve audience engagement
- Set up and optimized Google Tag Manager for analytics tracking
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
head of Agrofarm operations
Family Business
Oloitokitok, kenya, kajiado county
12.2018 - 04.2021
- Worked well in a team setting, providing support and guidance.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed strong communication and organizational skills through working on group projects.
- Gained strong leadership skills by managing projects from start to finish.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Paid attention to detail while completing assignments.
- Organized professional with expertise in managing resources and optimizing performance. Proficient in providing valuable insights and supporting decision-making processes. Committed to enhancing productivity and contributing to overall success.
- Managed time efficiently in order to complete all tasks within deadlines.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Exercised leadership capabilities by successfully motivating and inspiring others. This got amplified through my training as a special need education specialist
Education
Certificate - Foundation of Digital Marketing And E-commerce
Coursera.org
Online10-2024
Certificate - Positive Psychology
University of Pennsylvania
Skills
- Google Ads
- Meta Ads
- Advanced strategies
- Analytics
- Landing page creation
- Digital Advertising
- SEO
- Content Creation
- Search
- Display
- Performance Max
- Campaign setup
- Engagement metrics
- Personalized ad targeting
- Micro-moment targeting
- Engagement metric carryover
- Automation combos
- Google Analytics
- Google Tag Manager
- High conversions
- Lead Generation
- Remarketing
- Technical SEO
- Landing page design
- Ad copywriting
- Visual ad creation
Certification
- Google Digital Marketing & E-Commerce Foundations (Coursera)
- Google Ads (Search, Display, Performance Max)
- Meta Ads Blueprint Certification (Ongoing)
- positive psychology: Martin E. P. Seligman’s Visionary Science - University of Pennsylvania
- Positive Psychology: Applications and Interventions University of Pennsylvania
- Attract and Engage Customers with Digital Marketing by Google
Additional Information
visit my portfolio https://reachwithelvin.crd.co/
the portfolio is linked with a concept project where i show case application of my skills with little explanations of the strategies put in place
visit my linkedln: elvin saruni
to view my certificates and make contact
Timeline
Digital Marketer
Freelance Digital Marketer
04.2024 - Current
head of Agrofarm operations
Family Business
12.2018 - 04.2021
Entrepreneur
Entrepreneurial Experience
Certificate - Foundation of Digital Marketing And E-commerce
Coursera.org
Certificate - Positive Psychology
University of Pennsylvania
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