Elsa Maria Karam
Infodemic Management | Risk Communication And Community Engagement | Social Behaviour Change |
Summary
A multilingual Lebanese Argentinian with 5+ years of experience in digital and written media in local and international settings with an emphasis on communication analysis.
Fluent in Arabic, English, French, and Spanish.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Social Listening Analyst
World Health Organization
10.2022 - Current
- Identify on a weekly basis mis/disinformation on key health issues across sub-Saharan African countries using online and offline social listening tools
- Analyze infodemic and communication trends overtime using social listening data and secondary sources such as CAP studies, U report and community feedback sessions
- Write analytical reports on a weekly basis that will inform public health interventions and content creation
- Draft operational recommendations to address the infodemic trends and communicate with partners for effective response
- Provide tutorials and training to WHO staff and health partners on social listening
- Write alert reports on an occasional basis to inform health communication recommendations
- Provides risk analysis reports to senior management and international stakeholders to identify emergency-prone conditions/situations and contribute to early warning and timely emergency preparedness
- Collect, interpret and analyze all available data on the evolving emergency situations in the African region.
Social & Behavior Change Officer (National UN Volunteer)
UNICEF Lebanon
10.2021 - 10.2022
- Support the strategy design and development of communication activities in Beirut
- Conduct research, and comprehensive situation analysis of social, communication, cultural, economic and political issues in the country
- Monitor and assess the impact of communication strategies and activities on the country office and UNICEF goals to achieve measurable behavioral and social change resulting in the improvement of children's rights and wellbeing
- Collect and synthesize qualitative and quantitative information and data to support the establishment of comprehensive and evidence-based information for developing and planning the communication component of the Country Program of Cooperation
- Assess, select and/or recommend appropriate information and materials for communication initiatives verifying accuracy and quality for dissemination
- Submit qualitative report/synthesis of results for development planning and improvement
- Collaborate with internal global/regional communication partners to harmonize, link and/or coordinate messaging to enhance communication outreach and contribution to programmatic outcomes
- Institutionalize/share best practices and knowledge learned/products with global/local partners and stakeholders to build capacity of practitioners/users, and disseminate products to key audiences including partners and donors.
Instructional Designer
Internews
- Design an existing Playbook into a dynamic, asynchronous e-learning experience
- The playbook outlines a 7-step community engagement process to assist media outlets in the US and community groups with the tools and advice needed to create meaningful conversations with their communities
- Lead design conversation, identify/organize templates/materials that can help learners map out and implement their work and that would serve as supporting collateral
- Design 7 e-learning modules with case studies, quizzes, explainer video, and infographic components
- The quizzes and explainers videos have been created by myself.
Instructional Designer
BBC Media Action
- Design online courses using RISE in Arabic, English and French according to provided guidelines and storyboards
- The course helped civil society organisations understand the media landscape in Algeria, how to work effectively with the media, organize a media event and build trusting relationships with media institutions
- Develop engaging activities including embedding videos/audios, quizzes, flashcards, games, just-in-time training, drag and drop activities
- Edit the written online courses, ensure that all materials are translated and designed correctly in various languages
- Work closely with the Senior Digital Product Designer to ensure deadlines and project expectations are met.
Communications Coordinator
Digital Learning Associates
04.2021 - 04.2022
- Assist in digital media processes including the management and publishing of written and video-learning materials for marketing and client delivery purposes
- Supervises all multimedia projects and schedules effectively, ensuring clear communication of progress and accurate production schedules
- Manage a 'Language for Resilience' program in a refugee camp in Western Ethiopia inhabited by refugees from DRC, South Sudan and Sudan
- The program provides video-led training courses for unqualified teachers to improve general education and the teaching of English and other languages in emergency education settings
- Coordinate pre-production and contractual requirements with international filmmakers
- Manage post-production video support and execution including captions, titles, declarations of minutes, curation of written scripts
- Script, produce and deliver training videos for internal processes and client-facing purposes (including ELT training materials draft for freelance filmmakers, orientation videos for teachers and students)
- Apply UX thinking ahead of product delivery
- Manage files and formats, creating and checking captions, files and resynching of subtitles
- Manage digital rights of videos and IN/OUT Licenses of suppliers and clients
- Provides strategic and operational management and implementation of audiovisual projects
- Manage Website updates, blog curation, and support for PR (video and photography coverage at events) and social Media platforms
- Develops innovative approaches in the audiovisual field, keeping abreast of the latest trends and technologies to enhance communication effectiveness.
Social Listening Analyst
The Risk Advisory Group
04.2021 - 04.2022
- Continuous monitoring and analysis of online conversations and public generated content in Arabic to understand topics, volume, and sentiment of trending topics
- Responsible for Social monitoring and listening including keywords
- Pull, interpret data and generate reports synthesizing social media sentiments about Lebanese politics
- Provide actionable insights based on concrete data
- Design and conduct interviews to collect data about the repercussions of the Beirut blast on a targeted population of research
- Collaborate with a diverse team based in Beirut, Lebanon
- Manage a deliverable calendar of recurring schedule and ad hoc reports
- Set up alerts for crisis monitoring/warning and emerging trends
- Ensure local reporting efforts are aligned with local governance guidelines.
Digital journalist (Translation)
BBC Monitoring
07.2019 - 02.2020
- Provide deep media insight on Sudan and South Sudan to help readers and subscribers make better and more informed decisions
- Monitor and analyze developments in areas including geopolitics, terrorism and other security-related issues for BBC news as well as BBC Monitoring clients, who include governments, NGOs and major corporations worldwide
- Translate engaging content in a range of different formats, on insight gained through monitoring TV, radio, newspapers and social media in Sudan and South Sudan
- Write 100 news stories per month (including translated material) and come up with new, original and creative ways of telling stories and the best ways to integrate images (including video), into BBCM's products in order to have a powerful visual impact
- Ensure all output produced adheres to the highest journalistic standards and is consistent with BBC editorial guidelines while actively working with the Editorial Leads/Senior Digital Journalists and the rest of the team to interpret this and respond in a timely manner
- Feed in to the global news agenda by participating in editorial meetings
- Develop expert knowledge of all media types (including social media) in Sudan and South Sudan.
Project Officer
Aktis Strategy Ltd
12.2017 - 02.2019
- Assist in the development of Conflict, Stability and Security Fund (CSSF) projects, including the Syria Independent Monitoring (SIM) project, Syria Recovery Trust Fund, the Lebanon Host Communities Support Program (LHSP) impact analysis and the Mogadishu Security Project (MSP)
- Supervise the collection of data by data collectors in different regions in Lebanon for the LHSP project; collected field data through focus group discussions
- Assist in the review of the quality of existing data in the project, and the ways it will contribute to evaluating the project
- Identify lessons learned to review qualitative outputs of the project; assist in the production of reports on projects findings
- Contribute to the qualitative data analysis by writing on several thematic research pieces covering different themes for the Department for International Development (DFID) of the UK
- Keep project activities updated in accordance with the timeframe including up-to-date reporting and final evaluation
- Support the Project Coordinator in project management matters including budgeting and invoicing.
Education
Master's degree - Sociology, Anthropology and Media Studies
American University of Beirut
01.2015 - 04.2017
Certificate - Chinese Language and Culture
Shenyang Normal University
01.2014 - 04.2015
Exchange Program - Social Sciences and Euro-Latin American studies
Sciences Po
01.2013 - 04.2014
Bachelor's degree - Sociology and Anthropology
Université Saint-Joseph de Beyrouth
01.2011 - 04.2013
Timeline
Social Listening Analyst
World Health Organization
10.2022 - Current
Social & Behavior Change Officer (National UN Volunteer)
UNICEF Lebanon
10.2021 - 10.2022
Communications Coordinator
Digital Learning Associates
04.2021 - 04.2022
Social Listening Analyst
The Risk Advisory Group
04.2021 - 04.2022
Digital journalist (Translation)
BBC Monitoring
07.2019 - 02.2020
Project Officer
Aktis Strategy Ltd
12.2017 - 02.2019
Master's degree - Sociology, Anthropology and Media Studies
American University of Beirut
01.2015 - 04.2017
Certificate - Chinese Language and Culture
Shenyang Normal University
01.2014 - 04.2015
Exchange Program - Social Sciences and Euro-Latin American studies
Sciences Po
01.2013 - 04.2014
Bachelor's degree - Sociology and Anthropology
Université Saint-Joseph de Beyrouth
01.2011 - 04.2013
Instructional Designer
Internews
Instructional Designer
BBC Media Action
Similar Profiles
Maytee Baravran AndersenMaytee Baravran Andersen
Financial Resources Management (FRM) at Pan American Health Organization/World Health Organization (PAHO/WHO)Financial Resources Management (FRM) at Pan American Health Organization/World Health Organization (PAHO/WHO)
Gédéon BANSWE TSHIBANGUGédéon BANSWE TSHIBANGU
Information Management at Health Cluster/ World Health OrganizationInformation Management at Health Cluster/ World Health Organization
Najmaddin Hassan AhmedNajmaddin Hassan Ahmed
Public Health Officer at World Health OrganizationPublic Health Officer at World Health Organization
Fred KapayaFred Kapaya
Technical Expert-Cholera Control Program at World Health OrganizationTechnical Expert-Cholera Control Program at World Health Organization
SAURABH SANJAY ASUTKARSAURABH SANJAY ASUTKAR
Senior Data Analyst – Social Listening (Consultant) at GCPL, Vivo, CromptonSenior Data Analyst – Social Listening (Consultant) at GCPL, Vivo, Crompton