Summary
Overview
Work History
Education
Skills
Software
Interests
Work Availability
Quote
Timeline
Hi, I’m

Ellah Nyawira

Social Media Manager
Diani,Kenya
Ellah Nyawira

Summary

Social Media Marketing Manager with over eight years experience leading business growth by curating content, implementing strategies and social media marketing. Led teams of 5+ people across marketing, media production, customer support, project management and operations departments.

Overview

10
years of professional experience
4
years of post-secondary education
2
Languages

Work History

Porta Network
London, England

Social Media Manager
07.2021 - 10.2021

Job overview

  • Successfully organised #MemeContest that garnered over 10,000 applications with 30% follower growth
  • Planned and launched Testnet within 1 month of joining
  • Developed marketing content such as blogs, promotional materials and advertisements for social media

New Level
Nairobi, Kenya

Chief Creative Consultant
06.2019 - 05.2021

Job overview

  • Resolved problems, improved operations and provided exceptional service by establishing customer support team and streamlined order processes which cut delivery time by 24 hours
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
  • Led first major effort to A/B test company's e-commerce sales funnel and optimise it for customer acquisition; resulted in 7.5% increase in conversions
  • Worked flexible hours across night, weekend and holiday shifts
  • Provided excellent customer care by responding to requests, assisting with product selection and handling ordering functions
  • Launched Gold Drip, body shimmer oil, and sold out in 3 weeks
  • Achieved social media reach and engagement rate of 48% which lead to 65% increase in gross sales within 6 months

Kukinta Design
Nairobi, Kenya

Creative Lead
07.2017 - 03.2021

Job overview

  • Increased site traffic by 15% by developing, executing, and measuring integrated, multi-channel marketing strategies to increase awareness which generated and nurtured leads, and also supported business development efforts
  • Designed and launched poetry book for self-published author in Finland
  • Established procedures and quality standards for department
  • Revamped work strategies and processes to accomplish agency objectives

Ocean Tribe
Diani, Kenya

Office Coordinator
02.2020 - 12.2020

Job overview

  • Managed 7-member cross-functional (divers, sales, support) team and coordinated with various business partners toward successful launch of a new shop location post-COVID19
  • Maintained responsibility for daily operations, electronic banking, inventory taking and staffing schedules and inventory taking
  • Produced high-quality communications for internal and external use
  • Prepared meeting rooms and materials and recorded important information

Linked-In Kenya Meetups
Nairobi, Kenya

Head of Marketing and Digital Strategy
09.2018 - 01.2019

Job overview

  • Executed marketing strategy - including campaigns, events, digital marketing, and PR to impart 50% event attendee growth rate within 2 months
  • Facilitated masterclass on impostor syndrome improving team morale by 30%
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media
  • Created official company page on various social media platforms to facilitate interaction with customers
  • Increased market awareness and penetration through development of creative collateral

Hemingways Collections
Nairobi, Kenya

Digital Marketing Executive
11.2016 - 08.2017

Job overview

  • Launched and revamped company website Increased brand awareness through creation and management of social media channels, boosting social media engagement by 60%
  • Liaised with influencers and key bloggers to extend public relations initiatives; yielding 30% ROI improvements
  • Spearheaded 10-person team of full-time employees to execute CSR project; strengthened company culture and improved employee satisfaction and engagement

Sandstorm
Nairobi, Kenya

Digital Marketing Manager
04.2016 - 11.2016

Job overview

  • Analysed data from 5000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, 30% decrease in drop off rate, and 3x shares on social media
  • Administered marketing calendar and posted new content to coincide with new product and service releases
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement

10003 Warrior Project
Nairobi, Kenya

Communications and Social Media Manager
08.2014 - 12.2014

Job overview

  • Curated #10003WarriorProject campaign and raised over £700 in one month in order to facilitate project financing
  • Managed mixed team of independent contractors and photographers dedicated to capturing Sickle Cell Warrior faces throughout Kenya; over 300 faces were captured in 3 months
  • Initiated media involvement in advocacy for 10003 Warrior Project; increased public awareness and support
  • Developed marketing content such as blogs, promotional materials and advertisements for social media

Enactus
Nairobi, Kenya

Project Manager Team Leader
01.2012 - 01.2013

Job overview

  • Developed and initiated projects, managed costs and monitored performance
  • Worked with team of 10 professionals focused on training 20 women about bookkeeping, accounting and business planning
  • Facilitated communication between internal personnel, contractors and vendors for project cohesion


Education

United States International University - Africa
Nairobi

Bachelor of Arts from International Relations
09.2009 - 12.2013

University Overview

Skills

Empathy

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Software

Canva

Photoshop

G-Suite

MS Office

Interests

Sudoku

Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Life shrinks or expands in proportion to one’s courage.
Anais Nin

Timeline

Social Media Manager
Porta Network
07.2021 - 10.2021
Office Coordinator
Ocean Tribe
02.2020 - 12.2020
Chief Creative Consultant
New Level
06.2019 - 05.2021
Head of Marketing and Digital Strategy
Linked-In Kenya Meetups
09.2018 - 01.2019
Creative Lead
Kukinta Design
07.2017 - 03.2021
Digital Marketing Executive
Hemingways Collections
11.2016 - 08.2017
Digital Marketing Manager
Sandstorm
04.2016 - 11.2016
Communications and Social Media Manager
10003 Warrior Project
08.2014 - 12.2014
Project Manager Team Leader
Enactus
01.2012 - 01.2013
United States International University - Africa
Bachelor of Arts from International Relations
09.2009 - 12.2013

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Ellah NyawiraSocial Media Manager