ELIZABETH (LIZ) ANYANGO OCHIENG

• Authored investigative and feature articles on critical environmental issues, raising awareness and driving action on conservation efforts.
• Created video reels and social media carousels to enhance audience engagement and promote published articles, leveraging digital platforms to maximize reach and impact.
• Collaborated with stakeholders, including conservationists, community leaders, and policymakers, to assess challenges and advocate for sustainable solutions.
• Conducted in-depth research and data-driven presentations for the Executive Team and Board of Directors, contributing to informed decision-making.
• Published high-impact stories that influenced policy discussions and conservation initiatives, including:

🔹 Meet Maasai Women Restoring 300 Hectares of Degraded Land With Earth Smiles

• Explainer: Highlights how Maasai women in Kajiado, Kenya, are reviving degraded land using "earth smiles"—innovative soil structures that capture water and promote vegetation growth.
• Read full story: Talk Africa Website

🔹 Best Plan B for Aberdare Mau Mau Road – Because There Is No Planet B

• Explainer: Unveils a conservation-backed alternative to the controversial Mau Mau road project, highlighting efforts to protect the Aberdare ecosystem. This story catalyzed an appeal to halt the project.
• Read full story: Talk Africa Website

🔹 Grass Banks of Oloisukut Conservancy Saving Livestock from Drought

• Explainer: Showcases how the Oloisukut Group Conservancy in Narok County uses systematic grazing plans to mitigate drought, ensuring sustainable livestock management in arid lands.
• Read full story: Talk Africa Website

🔹 Additional articles authored by Liz Anyango are available on the Talk Africa website.

Core Skills & Expertise Key Achievements & Projects

A dynamic and results-driven digital communications specialist with 7+ years of experience in social media management, content creation, and PR. I have successfully led campaigns that boosted engagement by 25% and conversions by 20%, leveraging my journalism and storytelling expertise to craft impactful messages that drive engagement and visibility. My background as a News Presenter for Hot 96 FM, reporter for Citizen TV, and digital content journalist uniquely positions me to communicate effectively across diverse audiences while integrating data-driven strategies for digital success.

• Strategic Digital Storytelling – Creating compelling multimedia content that engages, educates, and mobilizes audiences.
• Social Media & Community Management – Proven expertise in managing Facebook, X (Twitter), Instagram, LinkedIn, and TikTok to amplify brand presence and foster online communities.
• Content Creation & SEO – Crafting high-quality articles, blogs, and social media posts optimized for visibility and engagement.
• Paid Advertising & Influencer Engagement – Experienced in running targeted ad campaigns and collaborating with influencers to enhance brand credibility and visibility.
• Data-Driven Decision Making – Utilizing analytics tools to track performance, measure impact, and optimize strategies.
• Project & Event Management – Successfully organized high-impact events that led to policy discussions and increased stakeholder engagement.

· WWF Kenya – Social Media Consultant & Trainer (April 2024)

• Led digital storytelling and content creation training for communicators, equipping them with essential social media and engagement skills.
• Spearheaded the WWF World Cycling Day campaign, a highly successful advocacy event that resulted in the introduction of a bill in Parliament dabbed "My Lane 3", which seeks to create a just and inclusive road system in Kenya for pedestrians and cyclists.
• Played a critical role in the Journey of Water Campaign & Mara Day Celebrations, utilizing digital strategies to enhance participation, increase campaign visibility, and drive conversations around water conservation.

· Mediation Africa – Social Media Strategist (2023-Present)

• Implemented creative campaigns that increased brand awareness by 70% and organic reach by 40%.
• Managed customer engagement, improving relations by 30%.

· Xquisite Salon – Social Media & Paid Ads Strategist (Aug–Dec 2023)

• Designed and executed a campaign that increased followers by 25% and boosted sales by 20%.
• Partnered with influencers and beauty professionals to enhance brand visibility.

· Citizen TV Digital – Social Media Content Journalist (2012-2016)

• Created engaging digital content that drove traffic to Citizen TV’s platforms, including lifestyle and investigative pieces.

Key Achievements Select Events Portfolio

• Award-Winning MC – Named Best MC at the Talent Entrepreneur Awards 2020 for excellence in moderating corporate and social events.
• High-Profile Event Moderator – Successfully hosted international summits, conservation forums, and corporate galas, ensuring impactful discussions and audience engagement.

🔹 European Union Youth Sounding Board Launch (Oct 2024)
International platform empowering youth to shape EU policies.

• Moderated the event, engaging dignitaries, including EU Ambassador H.E. Henriette Geiger.
• Ensured smooth program flow, balancing panel discussions and vibrant performances.

🔹 Women For Sustainability In Africa Summit (Sept 2024)
International summit on the role of women in conservation.

• Facilitated keynote sessions and panel discussions, highlighting diverse African women leaders.
• Designed interactive segments, enhancing audience participation.

🔹 IUCN Nature & Culture Conservation Forum Gala (June 2024)
Prestigious international conservation event with over 500 delegates.

• Moderated the awards session, speeches, and entertainment, with guests including Tourism CS Alfred Mutua.

🔹 WWF Kenya Digital Storytelling Workshop (April 2024)

• Led an engaging training session for WWF partner communicators, enhancing their digital storytelling skills for conservation impact.

🔹 World Bicycle Day – WWF Kenya (June 2021)

• Hosted the event that led to the introduction of the "My Lane 3" bill in Parliament, advocating for safer roads for cyclists and pedestrians.

• Conducted research and facilitated workshops for community-based initiatives, effectively communicating project goals to stakeholders and ensuring alignment with organizational culture
• Managed the documentation and filing of corporate records, progress reports, and feedback for project assessments.

As a news anchor and broadcast journalist at Royal Media Services (Hot 96 FM), I played a key role in sourcing, investigating, and delivering compelling news content to a diverse audience. I was among the pioneers of digital writing at the media house, now Kenya’s No. 1 media network, spearheading innovative storytelling approaches that blended traditional journalism with digital media strategies.

Key Contributions and Relevant Experience

· Investigative Journalism & Content Development – Conducted in-depth research, developed compelling stories, and produced high-quality news reports.

· Interviewing & Narrative Building – Skilled in conducting interviews with diverse subjects, generating impactful storytelling content and ideas.

· Digital Writing & Multimedia Storytelling – Among the pioneers of digital writing at Royal Media Services, integrating traditional journalism with digital media strategies.

· Broadcast & Audio Production – Prepared audio-based news packages, station jingles, and teasers to enhance audience engagement.

· Copy Editing & Editorial Leadership – Managed news production workflows, ensuring accuracy, consistency, and high editorial standards.

· Community Engagement & Stakeholder Relations – Built strong networks to source real-life stories and amplify community voices.

· Social Media Strategy & Content Creation – Leveraged digital platforms to enhance audience reach and engagement.

· News Anchoring & Live Reporting – Delivered live news bulletins, breaking news, and investigative reports with professionalism and clarity.