Summary
Overview
Work History
Education
Skills
Tailoredexperience
Timeline
Generic

Elizabeth Genet Sintayo

Nairobi

Summary

Dynamic and results-driven Account Manager with over a decade of experience in B2B account management, business development, and strategic market growth across EMEA & Indian Ocean Islands. Proven track record in leveraging data-driven insights to identify growth opportunities, optimize user engagement, and drive revenue growth. Skilled in cross-functional collaboration, stakeholder management, and executing strategic growth initiatives. Adept at using business intelligence tools to support decision-making and achieve organizational goals.

Overview

11
11
years of professional experience

Work History

Commercial Account Manager

Booking.com
05.2016 - Current
  • Managed a portfolio of 150 high-value partners, generating revenues surpassing $4M annually
  • Facilitated quarterly strategy meetings with 90% of the portfolio to share data-driven insights, identify revenue opportunities, and increase market share
  • Drove product adoption by aligning partner needs with company's strategy, achieving an 80% adoption rate across all products
  • Analyzed demand data trends within specific markets to drive supply conversations, maintain constant availability, and optimize pricing strategies
  • Collaborated with senior management and cross-functional teams to plan and host quarterly partner events, enhancing engagement and sharing industry insights
  • Acted as Product Owner for the Supply Dashboard, achieving 100% engagement within the region
  • Successfully onboarded 1,628 new partners in Ethiopia (40% growth) and 1,326 partners in Tanzania (65% growth), contributing to global platform growth
  • Empowered partners to utilize tools and products, optimizing their performance and enhancing customer experience
  • Conducted market analysis to prioritize and manage account performance, achieving the highest year-on-year growth in supply across EMEA.

Business Development Manager

Assa Abloy E.A Ltd
06.2013 - 04.2016
  • Defined and implemented go-to-market strategies, supporting clients in navigating supply chain challenges in the construction industry
  • Organized and led meetings with key industry players and C-level stakeholders to drive brand loyalty and increase market share
  • Achieved record sales of Yale security systems in East Africa and secured major contracts, including the supply and installation of fire exit and automatic doors for Bole Airport Expansion
  • Established a local office and fully branded showroom in Addis Ababa, expanding the company's presence
  • Recruited and managed the onboarding of the main distributor, fostering strong relationships
  • Conducted competitor and market analysis to identify entry points, increasing market penetration and profitability
  • Developed and maintained diverse client relationships, expanding the customer base by 15% year-over-year
  • Collaborated across departments to enhance organizational capacity and achieve common goals.

Education

Bachelor of Commerce in Business Management & Industrial Psychology - Business Management

University of Namibia
Namibia
04.2010

Skills

  • Client Relationship Building
  • Deal Closing
  • Relationship Management
  • Client acquisition
  • Revenue Generation

Tailoredexperience

Partnership Development: Extensive experience in managing high-value partnerships, identifying revenue opportunities, and driving product adoption, aligning with the role's focus on establishing and nurturing strategic research partnerships.

Negotiation and Contracting: Proven ability in contracting and negotiation, having secured major contracts and facilitated strategy meetings with partners to optimize engagement and revenue growth.

Cross-Functional Collaboration: Demonstrated capability in working cross-functionally with senior management and various teams to achieve strategic goals, relevant to collaborating with cross-functional teams for partner strategy development.

Data-Driven Insights: Adept at using data analysis and business intelligence to inform decisions, identify growth opportunities, and develop data-driven solutions, matching the preferred qualification of investigative skills.

Communication Skills: Excellent communication skills, as evidenced by the ability to lead meetings, conduct market analysis, and present data-driven insights effectively to different audiences.

Timeline

Commercial Account Manager

Booking.com
05.2016 - Current

Business Development Manager

Assa Abloy E.A Ltd
06.2013 - 04.2016

Bachelor of Commerce in Business Management & Industrial Psychology - Business Management

University of Namibia
Elizabeth Genet Sintayo