Elizabeth Museo

• Planning communication and marketing initiatives and leveraged referral networks to promote business development
• Developing communication strategies and specific marketing (digital & offline) campaigns.
• Writing engaging and successful marketing, advertising, and website copy and updating information using Wordpress capabilities.
• Creating documentation outlining research findings for use by our Finance team, customers and other marketing staff to make accurate decisions about future plans.
• Conducting research to analyze customers' behaviour, preferences and purchasing habits through customer journey mapping exercises.
• Identifying appropriate marketing channels and target customers for campaigns.
• Working within budget parameters to develop and implement communication & marketing strategies that increased revenue by 30% e.g the Live The Experience Campaign in 2021 we raised over Kes 34million through sales of real estate.
• Assisting in updating customer relationship database using Zoho-Bigin platform for effective communication and sales
• Strengthening marketing programs to capture new business and take advantage of changing trends in client markets.
• Coordinated with digital media team and macro influencers to execute product introductions.
• Designed and implemented business cocktails and strategic meetings and sponsorships to promote business development.
• Collaborated with external creative agencies to produce and distribute marketing materials.
• Managing and tracking social media platforms using Zoho Social CRM software.
• Managed full-cycle marketing and advertising strategies, resource allocation and production schedule adjustment.
• Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships for Goshen Acquisitions.
• Researched, designed, implemented and tracked advertising and public relations activities.
• Optimized advertising efforts by developing content for media relations (radio, TV, Youtube advertising) & corporate communications and posts.
• Increased efficiency and maximized savings by negotiating vendor contracts (Kajiado Borehole Drilling project) resulting in 15% save on the costs of drilling.
• Wrote engaging and successful marketing, advertising, and website copy.
• Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.

• Managed both internal and external communications.
• Developed annual budgets and participated in government performance contracting exercises as a committee member.
• Planned and coordinated all corporate events - World Accreditation Day, 10th-anniversary event, Accreditation Ceremonies, etc
• Planned and coordinated all training programs for international and local Accreditation Standards (ISO &KEBS).
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Created and implemented annual communication and PR campaign activities that aligned to annual governmental budgets.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Tracked key business metrics and made recommendations for proactive adjustments to policies and procedures.
• Active media engagement and organizing for media events, educative sensitization programs etc.
• Created media kits and utilized promotional materials to meet specific strategic initiatives.
• Translated technical content for accreditation services into easily understood information for clients and general public through brochures and knowledge links on the KENAS website.
• Elected and served for 3 years as the Vice-Chairperson of Marketing & Business Development at the African Accreditation Cooperation (AFRAC) - cooperation of accreditation bodies in Africa (national and multi-economy).
• Conducting a bi-annual evaluation of corporate service charter and conducting annual training sessions to enhance the service charter values.
• Helped management with business operations to align the communication team, set goals and execute initiatives.
• Created and updated records and files to maintain document compliance
• Helped plan and execute Board of Director's annual retreat and stakeholder events.
• Assisted the Director to train and mentor new employees concerning the role of Communications and Public Relations department.
• Developed original content for website articles and revamped the website layout and content.
• Proofread and edited external public communication to ensure the brand style and brand language is maintained.
• Built strong relationships with media outlets and communication professionals to expand personal network.
• Used coordination and planning skills to achieve results according to schedule e.g. following social media plan and quality checks for exceptional services to various audiences.
• Provided administrative support to senior team.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.

I was promoted into the role due to good performance and diligence.

• Coordinated the re-branding of ICPAK brand and introduced the professional use of the the CPA-K (Certified Public Accountant-Kenya).
• Strengthened merchandising and promotional strategies to drive member engagement and stakeholder relations.
• Managed the production, publishing and distribution of the bi-annual magazine - The Accountant and increased its sales by 30%.
• Managed the production and publishing of the financial accounts document annually by checking branding style and language.
• Organized and coordinated for the annual Financial Reporting Awards (FIRE Awards) as part of the planning committee.
• Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals.
• Developed annual budget plans for the department activities and tracked the spend monthly.
• Compiled financial data to comply with the Corporate Affairs budget.
• Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
• Managed the website development and content specifics.
• Coordinating the annual corporate social responsibility programs.
• Assisted the Manager in organizing and overseeing assignments to drive operational excellence.
• Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.

• Maintained proactive media relations program by distributing news releases for placement, building strong relationships and handling media monitoring
• Developed campaigns to increase public awareness of company and engage customers.
• Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to arange of industry publications e.g ACCA newsletter & international events.
• Monitored marketing content for quality, accuracy and impact.
• Maintained proactive stakeholder and membership cocktails and training events to increase brand engagement and uptake of membership.
• Helped with photo and video production and performed visual editing tasks.
• Reported on press coverage recaps to determine areas for improvement.
• Assisted with marketing strategy development to increase public awareness and customer engagement.
• Produced and distributed internal and external communications and prepped crisis management.
• Developed brand media relations strategies that bolstered accountancy community awareness and knowledge.
• Utilized Hootsuite software to create communication materials that enhanced social media awareness by 25%.

• Managed the production of ARKIVE Newsletter and its distribution to all funding partners globally.
• Planned and coordinated for annual corporate social responsibility activities with communities nearby - purchasing school books for primary schools, providing food stuffs to schools and elderly homes and organizing for interacting sessions with the elderly.
• Assisted in the planning for the annual Rhino Charge Fundraising event and its subsidiaries like the Hog Charge.
• Collated and managed the database for each competing Rhino Charge teams fundraising information and updating onto the website and through email communication.
• Monitored and evaluated industry media coverage by managing international news media and and contributing engaging articles to range of industry publications.
• Wrote press releases for routine use and crisis management.
• Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
• Communicated with media weekly to build relationships and optimize press coverage.
• Reported on press coverage recaps to determine areas for improvement.