Elizabeth Maina
Communication & PR Officer
Nairobi,30
Summary
Driven by a commitment to excellence and expertise in client relationship management and market research at Motion Industrials Safety Africa Ltd, To significantly enhanced customer satisfaction and drove sales growth. Enhancing strategic approach to social media management and event planning elevated brand visibility, resulting in an 80% increase in net sales revenue. With strong skills in B2B sales and stakeholder engagement, the main goal is to excel in turning challenges into profitable opportunities.
Overview
3
3
years of professional experience
8
8
years of post-secondary education
Work History
Sales Manager
Motion Industrials Safety Africa Ltd
Nairobi, Nairobi Province
05.2023 - Current
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance.
- Creates and presents regular performance reports for managers and executives
- Performed cost-benefit analysis for prospective clients and advise on appropriate purchase options.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content and through trade fairs and Exhibitions
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 80 % in sales.
- Developed key account relationships for improved client retention and long-term partnerships.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Led crisis management team and provided quick turnaround solutions.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Increased sales revenue by developing and implementing effective sales strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Attended industry events and conventions to expain sales opportunities.
- Achieved significant cost reductions by negotiating better terms with suppliers and vendors.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.
- Expanded market share by identifying and penetrating untapped markets.
- Implemented comprehensive customer relationship management strategy, improving client satisfaction and loyalty.
- Pioneered adoption of sustainable practices in sales operations, leading to recognition as industry leader in sustainability.
- Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Developed competitive analysis framework, enabling proactive adjustments to sales tactics and strategies.
- Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
- Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
- Increased sales force productivity by introducing sales automation tools and streamlining administrative tasks.
- Fostered culture of continuous improvement, encouraging feedback and implementing best practices in sales operations.
- Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress.
- Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.
- Optimized sales funnel management, enhancing lead generation and conversion rates.
- Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems and procedures to increase sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Prepared sales presentations for clients showing success and credibility of products.
- Organized promotional events and interacted with community to increase sales volume.
Customer Excellence Officer
Motion Industrials Safety Africa Ltd
Nairobi, Nairobi Province
04.2022 - 05.2023
- Assist in developing, presenting, and implementing policies to ensure company customers satisfaction.
- Perform verification of customers as well as cancelling or upgrading customers' accounts.
- Educate customers on companies' products, deals and promotions.
- Mastered various CRM software systems for effective tracking of client communications and update of Customers Contact Details .
- Developed strong relationships with customers, leading to increased repeat business.
- Maintained detailed records of customer interactions, allowing for thorough follow-up and improved service delivery over time.
- Analyzed customer feedback to identify areas for improvement.
- Assisted in implementing new policies and procedures that led to increased efficiency within the department.
- Collaborated with team members to meet departmental goals and improve overall performance.
- Actively participated in weekly meetings and provided valuable input towards improving overall operations.
- Trained new employees in company procedures, ensuring consistent quality of customer care.
- Contributed to team efforts in exceeding monthly sales targets through upselling products and services when appropriate.
- Maintained up-to-date knowledge of product and service changes.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
- Cross-trained and provided backup support for organizational leadership.
- Used POS system to process customer cash, credit and debit transactions.
- Managed approximately 50 incoming calls and emails per day from customers.
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
Social Media Manager
Motion Industrials Limited
Nairobi, Nairobi Province
05.2021 - 05.2022
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of competition.
- Boosted engagement rates with creation of compelling and visually appealing content.
- Successfully built loyal following by consistently sharing valuable content that resonated with target audience.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Increased brand awareness by developing and implementing effective social media strategies.
Education
Bachelor of Science - Communication & Public Relation
Moi University
Nairobi 08.2024 - Current
Diploma - Public Relations, Advertising, And Applied Communication
Kenya Institute Of Mass Communication
Nairobi 05.2019 - 04.2022
Certificate - Computer Packages
Unity College
Nairobi Kenya 01.2019 - 02.2024
Skills
Languages
English, Swahili
Native language
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Bachelor of Science - Communication & Public Relation
Moi University
08.2024 - Current
Sales Manager
Motion Industrials Safety Africa Ltd
05.2023 - Current
Customer Excellence Officer
Motion Industrials Safety Africa Ltd
04.2022 - 05.2023
Social Media Manager
Motion Industrials Limited
05.2021 - 05.2022
Diploma - Public Relations, Advertising, And Applied Communication
Kenya Institute Of Mass Communication
05.2019 - 04.2022
Certificate - Computer Packages
Unity College
01.2019 - 02.2024
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