Elizabeth Kimani
Nairobi
Summary
Accomplished Digital Strategist with a proven track record at Ringier Kenya Limited, adept in leveraging digital strategy and creative thinking to drive significant revenue growth. Excelled in building brand awareness and fostering client relationships, utilizing data analysis and content marketing to surpass client expectations and achieve substantial ROI.
Overview
9
9
years of professional experience
Work History
Digital Strategist
Ringier Kenya Limited
Nairobi
05.2021 - Current
- Drive value for the organization through revenue generation and partnership.
- Create integrated and cost-effective digital strategy campaigns for brands like Diageo, UNIDO, GAIN, Absa Bank, NCBA Bank, Safaricom, and betting companies.
- Create and retain brand relationships with existing and upcoming clients.
- Engage with clients, other departments, and the management team to fulfill clients' needs.
- Identified areas of improvement in existing processes by conducting digital audits and making recommendations, while working closely with team members to develop new ideas and initiatives to maximize the client's ROI.
- Managed relationships with external vendors and influencers for digital advertising campaigns.
- Worked closely with team members to develop new ideas and initiatives to maximize ROI.
Commercial Officer
Go Africa
04.2018 - 11.2019
- Drive revenue through sales
- Assist the call Center during times of high demand
- Field visit to gather relevant market data for analysis
- Educate new e-commerce clients on order process, i.e., how to use the platform, placing orders and logistics required
- Report submission to the head of the department on a daily basis
Marketing Executive
Regent Automobile Valuers & Assessors
09.2016 - 03.2018
- Prospect for potential clients and turn this into increased business
- Research and build relationships with new clients
- Work with operations staff and other internal colleagues to meet customer needs
- Use knowledge of the market and competitors to identify and develop the company's unique selling propositions and differentiation
- Debt Collection and by Chasing overdue invoices by telephone, email & letter within agreed timescales
- Address concerns of existing customers to ensure improved service delivery and business retention
Education
Fundamentals of Digital Marketing -
Google Program of Certification
01.2022
Diploma - Marketing
Kenya Institute Of Management
01.2018
Skills
- Digital strategy
- Brand Awareness Strategies
- Creative thinking
- Content marketing
- SEO optimization
- Data analysis
- Market research
- Relationship management
- Problem-solving
- Client engagement
- Cross-functional collaboration
- Campaign optimization
- Content strategy
- Digital storytelling
- ROI
- Team collaboration
References
- HRM-Regent Automobile Valuers, +25471, hr@regentautovaluers.co.ke
- Director-GoAfrica, +447999574444
Languages
English
Accomplishments
- Leading digital strategist for 3 consecutive years
- In 2024, I won the award for best teammate in the Strategy department.
Affiliations
- Founded a community based organization focusing on garbage collection in our neighbourhood.
Timeline
Digital Strategist
Ringier Kenya Limited
05.2021 - Current
Commercial Officer
Go Africa
04.2018 - 11.2019
Marketing Executive
Regent Automobile Valuers & Assessors
09.2016 - 03.2018
Fundamentals of Digital Marketing -
Google Program of Certification
Diploma - Marketing
Kenya Institute Of Management
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