Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic
Elestima Ongaga

Elestima Ongaga

Nairobi

Summary

Proven sales leader at RAPID AFRICA GROUP, specializing in revenue growth via strategic market insights and outstanding customer service. Skilled in team leadership and target attainment, with a strong emphasis on building partnerships and financial reporting. Achievements consistently improve business performance and client engagement.

Overview

18
18
years of professional experience

Work History

Head of Sales & Marketing

RAPID AFRICA GROUP
Nairobi, Kenya
03.2018 - 06.2025
  • Developed comprehensive marketing strategies to drive brand awareness and customer engagement.
  • Led sales teams in executing targeted campaigns to increase market share and revenue growth.
  • Analyzed market trends to identify opportunities for product positioning and competitive advantage.
  • Collaborated with cross-functional teams to align sales and marketing initiatives for maximum impact.
  • Managed budget allocations for marketing activities, ensuring efficient resource utilization across departments.
  • Trained and mentored staff on best practices in sales techniques and customer relationship management.
  • Oversaw the implementation of CRM tools to enhance customer interactions and streamline processes.
  • Conducted regular performance reviews of campaigns, providing insights for future strategic planning.
  • Negotiated contracts with vendors related to advertising campaigns or other projects.
  • Monitored performance metrics to assess success of campaigns and initiatives.
  • Identified potential new customers through networking events and cold-calling techniques.
  • Oversaw the development of promotional materials such as brochures, flyers, newsletters, and advertisements.
  • Developed pricing structures that maximized profitability while staying competitive in the marketplace.
  • Coordinated meetings with clients to understand their needs better in order to provide tailored solutions.
  • Managed a team of sales representatives to ensure they met their goals and objectives.
  • Organized trade shows and exhibitions to promote the company's products and services.
  • Established relationships with key partners in order to expand business opportunities.
  • Analyzed competitors' products and services in order to develop unique selling points for our own offerings.
  • Developed and implemented strategic marketing plans to increase brand awareness and reach target markets.
  • Implemented strategies for increasing website traffic by optimizing content for search engines.
  • Collaborated with design teams on creating visuals that effectively conveyed messages about our products and services.
  • Reviewed customer satisfaction surveys to identify areas of improvement.
  • Conducted market research, analyzed customer feedback, and identified opportunities for improvement.
  • Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
  • Developed strategic plans to align departmental goals with company objectives.
  • Analyzed market trends to inform decision-making and drive project direction.
  • Coordinated with stakeholders to ensure project alignment with business needs.
  • Implemented process improvements to streamline operations and reduce costs.
  • Coached, mentored and trained team members in order to improve their job performance.

Telesales Manager

LABORATORY & ALLIED LIMITED
Nairobi, Kenya
02.2015 - 08.2017
  • Led telesales team to achieve sales targets and increase customer engagement.
  • Developed training programs for new telesales representatives to enhance performance.
  • Implemented call scripts to improve communication with potential customers.
  • Monitored team performance and provided feedback for continuous improvement.
  • Analyzed market trends to identify new sales opportunities and strategies.
  • Collaborated with marketing to align promotions and sales efforts effectively.
  • Managed customer databases using CRM systems for efficient follow-up processes.
  • Conducted regular meetings to motivate staff and share best practices in sales techniques.
  • Developed and implemented strategies to improve customer service and increase sales revenue.
  • Maintained accurate records of all calls, including details of any follow-up actions taken.
  • Conducted regular training sessions to ensure the team was up-to-date on products and services.
  • Collaborated with marketing teams on campaigns designed to attract new business leads.
  • Evaluated customer feedback from surveys or focus groups in order to improve overall service delivery.
  • Ensured all telesales agents followed company policies and procedures while handling calls.
  • Attended trade shows or events to promote products and services and build relationships with potential clients.
  • Managed a team of 20 telesales agents to ensure they achieved their daily targets.
  • Established key performance indicators for the team, setting realistic but challenging targets.
  • Developed scripts for telesales agents to use when speaking to potential customers.
  • Analyzed call recordings to identify areas for improvement in customer service quality.
  • Ensured compliance with all relevant regulations related to telemarketing activities.
  • Implemented systems such as CRM software tools in order track progress against KPIs more effectively.
  • Created reports on weekly sales activity, tracking trends and making suggestions for improvement.
  • Monitored and evaluated agent performance, providing feedback and guidance when necessary.
  • Resolved customer complaints promptly and efficiently, ensuring a positive customer experience.
  • Generated ideas for promotions or special offers that could be used as incentives for customers.
  • Provided support to telesales agents during peak periods or when dealing with difficult customers.
  • Maintained in-depth understanding of company products and services to make suitable recommendations to customers.
  • Processed customer orders, transactions and requests.
  • Led aggressive prospecting, cold calling and networking to enhance lead generation.
  • Generated new sales leads and presented findings to outside teams and supervisors for review.
  • Monitored market conditions, supporting product innovation based on trends and competitor analytics.
  • Resolved customer complaints regarding sales and service.
  • Analyzed sales data and applied diverse negotiation techniques to leverage client relationships and improve retention.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Directed and coordinated products, services and sales activities.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Gained market share in new sales performance through aggressive team training.

Key Account Manager

UNIGLOBE SILVERBIRD TRAVEL
Nairobi, Kenya
02.2013 - 02.2015
  • Managed key client relationships to enhance service satisfaction and retention.
  • Coordinated travel arrangements, including flights, accommodations, and itineraries.
  • Developed customized travel solutions to meet specific client needs and preferences.
  • Analyzed market trends to identify opportunities for account growth and development.
  • Collaborated with internal teams to ensure seamless service delivery for clients.
  • Created detailed reports on account performance and client feedback for strategic planning.
  • Trained junior staff on client management best practices and company policies.
  • Identified new opportunities for growth within existing accounts, as well as potential new customers.
  • Managed the relationship between internal teams and external customers.
  • Negotiated contract terms with clients and established important deadlines.
  • Resolved conflicts between customers and other departments by identifying root causes and proposing solutions.
  • Monitored competitive activities within assigned accounts and communicated findings to management.
  • Attended trade shows and industry events in order to build brand awareness among target audiences.
  • Participated in industry events and conferences to stay informed on market trends and build network with potential key accounts.
  • Provided input into product development and marketing strategies based on key account feedback and requirements.
  • Developed and implemented strategic plans to maintain and grow key accounts, enhancing customer satisfaction and loyalty.
  • Coordinated with the customer service and support teams to address and resolve key account issues promptly.
  • Established and maintained strong relationships with decision-makers and influencers within key accounts.

Territory Sales Representative

AIRTEL KENYA NETWORKS
Mount Kenya & Eastern Regions , Kenya
03.2008 - 11.2012
  • Conducted regular market analysis to identify new sales opportunities.
  • Developed strong relationships with clients to enhance customer satisfaction.
  • Collaborated with cross-functional teams to create effective sales strategies.
  • Managed territory accounts and maintained accurate records of interactions.
  • Delivered product presentations to potential clients and stakeholders.
  • Provided training and support to junior sales representatives in the field.
  • Utilized CRM software to track leads and manage customer data efficiently.
  • Developed relationships with key decision makers at target accounts.
  • Developed and implemented sales strategies to increase territory revenue.
  • Identified potential customers, evaluated their needs and created customized solutions.
  • Managed inventory levels effectively across the assigned region.
  • Established processes to ensure efficient order processing from start to finish.
  • Generated detailed reports on sales performance against targets set by management.
  • Resolved customer complaints in a timely manner, ensuring customer satisfaction.
  • Monitored competitors' activities and pricing strategies within the assigned territory.
  • Maintained accurate records of all sales activities within the assigned territory.
  • Participated in regular team meetings to discuss progress and challenges faced by the team members.
  • Liaised with clients and product development team to recommend product improvements.
  • Collaborated with customers to create mutually rewarding and lucrative partnerships.
  • Attained annual quota.
  • Negotiated contracts and closed agreements to maximize profits.
  • Managed complex sales cycles from initial contact to closing, with a focus on long-term success.
  • Replenished and arranged items to maintain appearance.
  • Greeted and assisted customers to foster positive experiences.
  • Recruited, hired and trained new hires to optimize profitability.

Customer Service Executive

AIRTEL KENYA
02.2011 - 06.2011
  • Company Overview: Industry- Telecommunication
  • Deliver high quality customer service in all interactions with customers.
  • Maintain high level of product knowledge sufficient to advise customers.
  • Liaises with Airtel Kenya office to resolve customer queries and meet their expectations.
  • Performs administrative support functions for customer/product support staff.
  • Accurately advise customers on company products and services.
  • Correctly analyze and resolve customer queries and requests within set procedures and escalate complex cases.
  • Report on customer issues and concerns.
  • Captures customer feedback on products, services and forwards to team leader for compilation.
  • Updating customer records on systems and databases.
  • Industry- Telecommunication

Telesales Agent

LYNNS DATA CO.LTD.
Nairobi, Kenya
04.2007 - 12.2007
  • Managed outbound calls to engage potential customers and promote products.
  • Developed rapport with clients to understand their needs and recommend solutions.
  • Handled customer inquiries and resolved issues promptly over the phone.
  • Collaborated with team members to share best practices for effective sales techniques.
  • Participated in training sessions to enhance sales skills and product knowledge.
  • Maintained accurate records of sales activities and customer feedback for reporting purposes.
  • Monitored market conditions, supporting product innovation based on trends and competitor analytics.
  • Maintained daily records of all contacts with customers via phone or email.
  • Answered incoming calls from customers, provided customer service and sales support.
  • Ensured that all customer complaints were addressed promptly and professionally.
  • Provided product information and answered any related queries.
  • Advised clients on appropriate product selection based on their individual needs.

Education

Diploma - Sales & Marketing

KIM (KENYA INSTITUTE OF MANAGEMENT)
Nairobi
07.2025

Advanced Certificate - Business Management

KIM (KENYA INSTITUTE OF MANAGEMENT)
01.2010

Certificate - Business Management

KIM (KENYA INSTITUTE OF MANAGEMENT)
01.2007

K.C.S.E Certificate -

MARONGO HIGH SCHOOL
01.2005

Skills

  • Management and leadership
  • Target achievement
  • Revenue generation
  • Executive collaboration
  • Positive attitude and flexibility
  • Teamwork and attention to detail
  • Verbal and written communication
  • Strategic development
  • Partnership building
  • Computer proficiency
  • Interpersonal communication
  • Public speaking
  • Budget management
  • Customer service
  • Sales management
  • Market analysis
  • Team leadership
  • Data analysis
  • CRM management
  • Sales pipeline management
  • Customer segmentation
  • Product positioning
  • Social media advertising
  • Sales performance
  • Trade show coordination
  • Budget development
  • Social media management
  • Excellent communication
  • Public relations
  • Event planning
  • Multitasking capacity
  • B2C marketing
  • Analytical thinking
  • Cold calling
  • Training and development
  • Staff monitoring
  • Detail-oriented
  • Negotiation

Languages

English
First Language
Swahili
Advanced (C1)
C1

References

Justine Mbithe
HR Manager
SILVERBIRD TRAVEL
+731242700
NAIROBI

Regina Kiiru
Zap Trade Executive
Zain Kenya Ltd
Tel No: 0707 274 893
P.O. Box 73146-00200
Nairobi.

Paul Kithu Mumo
Regional Sales Manager
Zain Kenya Limited
Tel No: 0734 999 044
P.O. Box 73146-00200
Nairobi.

Grace Komu
Group C.E.O
Rapid Africa Group Limited
Tel: 0720445550

John Mutua
Sales Support Manager
LIQUID TELECOM
Tel No: 0738 777 778
P.O. Box 62499 0000,
Nairobi,

Timeline

Head of Sales & Marketing

RAPID AFRICA GROUP
03.2018 - 06.2025

Telesales Manager

LABORATORY & ALLIED LIMITED
02.2015 - 08.2017

Key Account Manager

UNIGLOBE SILVERBIRD TRAVEL
02.2013 - 02.2015

Customer Service Executive

AIRTEL KENYA
02.2011 - 06.2011

Territory Sales Representative

AIRTEL KENYA NETWORKS
03.2008 - 11.2012

Telesales Agent

LYNNS DATA CO.LTD.
04.2007 - 12.2007

Diploma - Sales & Marketing

KIM (KENYA INSTITUTE OF MANAGEMENT)

Advanced Certificate - Business Management

KIM (KENYA INSTITUTE OF MANAGEMENT)

Certificate - Business Management

KIM (KENYA INSTITUTE OF MANAGEMENT)

K.C.S.E Certificate -

MARONGO HIGH SCHOOL

Similar Profiles

CREATE PROFILE
Elestima Ongaga