ELEANOR NJOKI MUKURIA
Nairobi
Summary
Energetic sales specialist with a strong focus on analysis and attention to detail. Passionate about understanding consumer buying behavior and product perception. Extensive commercial experience driving successful strategies through cross-functional sales, learning, excellence, ethics, and people management.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Direct Sales Representative
Chandaria Industries Limited – Global Brands - Beiersdorf
12.2022 - Current
- Negotiating for extra share of shelf to increase consumer purchasing power
- Listing of new products within the first two weeks of conception
- Ensure2023 JBP’s are signed, and SOS has been implemented within the first quarter
- Analyzing run rate and cascading month on month targets from the Manager, procurement, supervisor, line attendant and merchandiser to ensure we all own the number
- Working with the merchandising team to implement the desired planogram to ensure maximum sellout
- Align with the whole team to ensure there’s no risk to the set target
- Addressing and resolving key clients’ complaints
- Compiling reports on account progress, goals, and forecasts for account teams and stakeholders
- Ensuring all outlets activate trade offers such as (TPRs) temporary price reductions and claims are sent on time
- Doing my due diligence every time a promo has been done by running a pre and post promo analysis backed up with till sales for credibility purposes
- Key Achievements:
- Visited my top50 customers and engaged on methods to grow their run rate
- Negotiated for gondolas and FSUs during an ongoing bonanza to grow the achievement by20%
Van Sales Direct Sales Representative
Ponders Limited Distributors: Beiersdorf
03.2020 - 11.2022
- Running a special customer rewarding system based on Availability, Visibility and Credibility (AVC)
- This project helped to expand small businesses to medium business client base by up to30%
- Communicating set targets, trade offers, brand offers, rebates and order booker incentives upon achieving target
- Participating trade shows to promote company products and services
- Monitoring competitors’ sales activity within my territory
- Maintaining solid working relationships with customers by ensuring that their needs are met and resolving complaints in a timely manner
- New product listing and extra display negotiations and JBP signoffs
- Key Achievements:
- Increased company revenue by overachieving full year budget
- Grew Eastern van sales from500k monthly to1.2M a240% achievement and120% growth vs previous year
- Prioritizing coverage by recruiting new wholesalers while retaining the older ones from a strike rate of30% to80 % within a short period
- Negotiating loyalty programs for our Top50 customers
- Grew my universe from80 outlets to120 outlets,50% growth
- Championed listing of new products within the first two weeks of conception
- Signed loyalty programs on a quarterly basis and customers successfully achieved their targets
Territory Sales Manager
Transsion LTD East Africa: Coast Region
02.2017 - 02.2020
- Motivating Sales Representatives to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotas
- Monitoring competitors’ sales activity within an assigned territory
- Ran successful bonanzas on our new listings in our key regional accounts and paid rebates to them on time
- Increased coverage from a strike rate of60% to85% by opening new markets
- Maintained the existing volumes and the distribution channels while growing them through fostering customer relations and constantly leveraging contacts thus building positive, credible, and long-term relationships
Intern
Kenya Marine and Fisheries Research Institute
12.2014 - 02.2016
- Ensure proper clear documentation of LPO’s, Quotations, LSO’s and Contracts
- Asses manage and mitigate small risks that may occur in the store
- Actively involved in all purchasing and tendering processes
- Actively participated in the development and administering of procurement bids
- Determining quality and proper timing of deliveries
- Acquired substantial experience and expertise in ERP system for both procurement and accounting functions, stake holder engagements and customer relations
- Monitoring and forecasting local levels of demands
- Supply chain Management
Intern
Ministry of Interior and Coordination of National Government
01.2013 - 04.2013
- Market research and Survey
- Supply chain management
- Processing of all procurement documentation
- Inventory control and management
- Raising quotations
- Tendering procedures
- Stores and ware housing management
Education
Bachelor’s in business administration - Supply chain management and procurement option
Mt. Kenya University
01.2015
Diploma in Human Resource Management - undefined
Mt. Kenya University
01.2010
Skills
- Working as team is my goal Having honest weekly reviews have helped me grow my region through proper distribution depth and width
- Good work ethic… I believe in respecting and adhering to set rules and guidelines
- Adaptability and flexibility Always ready to learn and grow
- Good communication skills in interpersonal skill
- Door-to-door sales experience
- Customer acquisition
- Goal oriented
- Sales cycle management
Languages
English - Proficient
Swahili - Native
French- Intermediate
German - Intermediate
References
- Irene, Mwende, Merchandise Representative, mwende16@yahoo.com, 254722914705
- Vincent, Otieno, Head of General Trade Transsion Kenya, vincentotieno2018@gmail.com, 254704271692
Accomplishments
- Grew Eastern region by240% in2022 Vs the previous year2021.
- Increased the availability of the right product assortment in the right stock weight from40% to90% through strategic listing, inclusive of the NPD within two weeks of launch
Certification
Cerertified member of Procurement and Supply Professional of Kenya(CPSP-K)
Timeline
Direct Sales Representative
Chandaria Industries Limited – Global Brands - Beiersdorf
12.2022 - Current
Van Sales Direct Sales Representative
Ponders Limited Distributors: Beiersdorf
03.2020 - 11.2022
Territory Sales Manager
Transsion LTD East Africa: Coast Region
02.2017 - 02.2020
Intern
Kenya Marine and Fisheries Research Institute
12.2014 - 02.2016
Intern
Ministry of Interior and Coordination of National Government
01.2013 - 04.2013
Bachelor’s in business administration - Supply chain management and procurement option
Mt. Kenya University
Diploma in Human Resource Management - undefined
Mt. Kenya University
Cerertified member of Procurement and Supply Professional of Kenya(CPSP-K)
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