Eileen Mburu
Summary
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. With a Bachelor of Commerce background specialized in Marketing, I have strategically leveraged my CRM expertise and online marketing skills to bolster customer relationships and craft campaigns that resonate with our audience.
Overview
4
4
years of professional experience
Work History
category manager
bata shoe kenya plc
01.2014 - 01.2018
- Coming up with successful Back-to-School campaigns for the Toughees brand that have seen sales of upto 1M pairs of school shoes in my tenure through both retail and wholesale stores
- Been involved in successful CSR projects that involve giving out school shoes to needy children in upcountry primary schools i.e Gichumbu and Gakurari Primary schools in Muranga County where we donated upto 2,000 pairs of shoes.
store manager
lc waikiki retail ke
09.2018
- Responsible for overseeing stock worth over Kes.23M and sales of upto 7,000 units every month
- Leading a team of upto 20 staff while dealing with upto 6 suppliers of the company to ensure timely and effective supply
- Provided effective and inclusive leadership to 4 stores in Kenya and oversaw the store opening in Windhoek Namibia where I was chosen as the mentor manager in the process of setting up and training the new store managers on the SOPs and work culture of the company while I also oversaw the opening of LC Waikiki Business Bay Mall branch where I am the store manager.
Education
Bachelor of Commerce- Marketing Major -
Daystar University
05.2012
High School -
Naromoru Girls’ Sec School
01.2007
Skills
● Customer Relationship Management
● Brand Management
● Strategic Planning
● Marketing and Market Research
● Social Media Skills
● Analytics
● People Skills
Websites
Activities
- Passionate about volunteer and donation work.
- Was a volunteer with the Bata Children’s Programme. batachildrensprogram.org
- Currently with a mother’s group that aims at helping other needy mums and their babies.
- Enjoys outdoors, playing and listening to music.
References
- Daniel Ndungu, LC Waikiki Kenya, danielndungu.njoroge@lcwaikiki.com, 0722458467
- Betty Macharia, Business Development Manager, bettsmacharia@gmail.com, 0721370259
- Dr. Felix Mutuma Riunga, Aga Khan University Hospital, felix.riunga@aku.edu, 0735864373
Timeline
store manager
lc waikiki retail ke
09.2018
category manager
bata shoe kenya plc
01.2014 - 01.2018
Bachelor of Commerce- Marketing Major -
Daystar University
High School -
Naromoru Girls’ Sec School
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