Edwin Muchira
Nairobi
Summary
Dynamic Business Development Manager with proven expertise in CRM proficiency, pricing strategy, and brand positioning. Successfully drove revenue growth and enhanced operational efficiency through strategic initiatives and data analysis.
Overview
17
17
years of professional experience
Work History
New Business Development Manager
Green Spar Investments Limited
Nairobi, Nairobi Province, Kenya
01.2022 - Current
- Identified and pursued new business opportunities in government, corporate, and private sector markets to drive revenue growth.
- Led strategic business development initiatives that increased the company’s visibility and competitiveness in tendering and procurement opportunities.
Sales Supervisor
Al-Habib Cosmetics East Africa Limited
Kitengela, Kajiado District, Kenya
07.2016 - 12.2023
- Supervised daily sales operations to ensure optimal team performance and customer satisfaction.
- Trained and mentored new sales associates on product knowledge and effective selling techniques.
- Developed and implemented promotional strategies to enhance product visibility and drive sales growth.
- Analyzed sales data to identify trends, adjusting tactics to meet changing market demands.
Client Credit Relationship Officer
SBM Bank Kenya
Nairobi, Nairobi Province, Kenya
09.2013 - 07.2014
- Managed client credit relationships, loan processing, and portfolio performance while ensuring compliance with banking policies and credit procedures.
- Conducted financial analysis, collateral verification, and customer assessments to support sound lending decisions and minimize risk exposure.
- Cross-sold banking products and maintained strong customer relationships to improve client retention and drive business growth.
Account Manager
Wananchi Group
Nairobi, Nairobi Province, Kenya
07.2012 - 07.2013
- Developed and maintained strong client relationships to ensure satisfaction and retention.
- Led cross-functional teams to implement strategic marketing initiatives that enhanced brand visibility.
- Analyzed market trends and customer feedback to inform product development and service improvements.
- Coordinated contract negotiations, ensuring compliance with corporate policies and regulations.
New Business Sales Executive
Standard Chartered Bank
Nairobi, Nairobi Province, Kenya
10.2010 - 02.2012
- Developed and executed tailored sales strategies to drive new business growth.
- Cultivated strong client relationships through effective communication and personalized service.
- Conducted market analysis to identify emerging trends and harness new opportunities.
- Collaborated with cross-functional teams to enhance product offerings and client engagement.
Logistics Officer
Olive Corporate Solutions Limited
Nairobi, Nairobi Province, Kenya
05.2009 - 09.2010
- Managed logistics operations, ensuring timely delivery and adherence to safety standards.
- Coordinated inventory management using advanced tracking systems to optimize stock levels.
- Developed and implemented process improvements to enhance operational efficiency in supply chain activities.
- Led cross-functional teams in logistics projects, driving collaboration and achieving strategic goals.
Education
Bachelor of Arts - Bachelor of Purchasing And Supplies Management
Jomo Kenyatta University of Agriculture And Technology
Juja, Kiambu District, Kenya07-2009
Skills
- CRM proficiency
- Pricing strategy
- Brand positioning
- Industry expertise
Accomplishments
Achieved 425% of the February 2011 sales target at Standard Chartered, ranking among the top-performing sales executives through aggressive client acquisition, relationship management, and cross-selling of banking products and services.
Timeline
New Business Development Manager
Green Spar Investments Limited
01.2022 - Current
Sales Supervisor
Al-Habib Cosmetics East Africa Limited
07.2016 - 12.2023
Client Credit Relationship Officer
SBM Bank Kenya
09.2013 - 07.2014
Account Manager
Wananchi Group
07.2012 - 07.2013
New Business Sales Executive
Standard Chartered Bank
10.2010 - 02.2012
Logistics Officer
Olive Corporate Solutions Limited
05.2009 - 09.2010
Bachelor of Arts - Bachelor of Purchasing And Supplies Management
Jomo Kenyatta University of Agriculture And Technology