Edward Wesonga
Sales And Marketing Professional
Nairobi
Summary
Edward is a results-driven and knowledgeable sales leader and trainer with a strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance through training, coaching and mentoring team members.
Edward is known for being adaptable, being an effective collaborator, and for delivering measurable outcomes in dynamic environments. He is also a strong communicator and problem-solver, coupled with focus on fostering productive and positive team culture.
Edward is a highly qualified sales and marketing professional with over 25 years' experience in various roles covering different industry verticals ranging from the courier, security, tyre, telecommunications, software and media (satellite pay TV) and Green Energy industries/sectors.
Over the years, Edward has developed great negotiation skills, business development and sales team management capabilities. He is a team player and able to interact with people of different backgrounds.
Edward has extensive experience in both B2C sales and B2B sales which mainly entails consultative/solution selling. He also has versed experience in forging B2B partnerships in various industry verticals and extensive experience in starting or launching new business units and growing them to double digit year on year (YOY) growth with a positive bottom line.
Overview
25
25
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Director - Sales and Marketing
G-Tri Company Kenya Ltd
10.2025 - Current
- My responsibility at G-Tri Company Kenya Limited is to spearhead business development initiatives for the organization and to provide thought leadership in matters sales and marketing strategy with the aim of surpassing $ 1 Million USD in net annual revenues in the next 3 years.
- I am also involved in developing and growing the partnerships for training and consultancy cutting across different sectors including the financial, ICT, Green energy, Logistics, Security, Agriculture, Health, Transport, NGO and Public sectors among others.
- I am also involved in curating and delivering impactful and transformational training curriculums that meet and exceed client's expectations so as to ensure that they are able to develop impactful/effective and self motivated sales teams that grow both the top and bottom line of the organizations.
Head of Sales Training
Solar Panda Ltd.
08.2023 - 09.2025
- Preparing Sales Training Materials for Sales Managers
- Carrying out transformational face to face training for Sales Managers countrywide using different training methods including visual aids, group discussions and activities. This led to Solar Panda reaching double digit profitability i.e. over 10% within a year. Prior to this, the company was loss making.
- Carrying out On-line/Virtual training (remote learning) for Sales Managers
- Carrying out Training Needs Analysis and Post-Training Evaluations so as to unearth areas of improvement
- Managing and Coaching a team of Regional Trainers
Head of Corporate Sales
StarTimes Media (K) Co. Ltd.
01.2016 - 07.2023
- Business development mainly targeting the hospitality industry for commercial satellite TV subscription to StarTimes content
- Targeting large companies in various verticals eg financial sector, Saccos, manufacturing etc and counties for strategic partnerships to help drive purchases of StarTimes decoders and StarTimes Digital TVs
- Managing a team of Corporate Sales Supervisors to ensure that targets are achieved on a quarterly and annual basis
- Seeking strategic B2B partnerships with solar TV companies to help drive customer acquisition in off-grid areas
- Forged Strategic partnerships with key solar companies for example, M-kopa Solar, Sun-king solar (Green Light Planet), Solar Panda, Engie Energy, Bboxx Solar among others resulting in average monthly recurring revenues of $45,000 USD
- Signed up large hotel accounts such as Villa Rosa Kempinski, Sarova Group of Hotels, Lazizi Premier hotel, Serena hotels, Crowne Plaza among others resulting in consistent monthly recurrent revenues for TV subscription
- Forged a strategic partnership with KCB for sale of StarTimes Digital TVs which run successfully
- Partnered with various Saccos to drive both decoder and Digital TV sales to Sacco members
- Forged strategic partnerships with Developers and Real Estate companies to provide TV cabling and equipment for apartment projects
- The Kenya Corporate Sales Team under my leadership was Number one position among the StarTimes Country offices in Africa for four years running i.e from 2016 to 2019
- Started the Corporate Sales department from scratch and was able to on-board key hotels and Solar Companies that bring consistent revenue on a month to month basis and with a steady growth of revenue
- Initial monthly revenues when I started the department were at $2,000 USD to an average monthly recurrent revenue of $60,000 USD
Sales and Marketing Director
Northwest Enterprises Ltd
01.2015 - 12.2015
- Business development in the various lines of business which included distribution of personal hygiene products
- This involved growth of distribution channel outlets in various regions
- Sale of Motorbikes
- Ensuring that re-order levels are maintained for stock to avoid stock-outs
- Following up on credit payments to ensure healthy cash-flows are maintained
- Promptly handling any customer issues so that high customer service levels are maintained
- Achieved sales of Kenya Shillings 2 Million in the third month of the start-up business with an average month on month growth average of 10% for the first year.
SAP Sales Manager
Twenty Third Century Systems
06.2013 - 12.2014
- Growing the customer base on the SAP Business One Cloud Offering
- Creating awareness of the SAP Business One Cloud Offering in the target market i.e SME's
- Prospecting for SAP ERP Business in the Counties, corporate and Government parastatals.
- Successfully participated in the project team that won a tender for supply of SAP ERP system to National Housing Corporation (NHC) worth $1.5 Million USD
- Successfully participated in the project team that won a tender for supply of SAP ERP system for Kenya Tea Development Authority (KTDA) worth $1 Million USD
Head of Device Sales
Rapid Communications Ltd
05.2011 - 02.2013
- Leading the development and growth of sales and distribution channels in Kenya and in Africa
- Developing and implementing a sales and marketing Strategy for Kenya, Uganda, Rwanda, Burundi, Tanzania and DRC Congo
- Coaching and motivating the sales team
- Achievement of device sales targets on a month to month basis
- Development of new business opportunities both within Kenya and in Africa in general
- Successfully re-organized the sales team and motivated the team members to achieve sales targets through in-house selling skills training, practical on the ground sales visits to build capacity and clear KPI's that were communicated and understood by each team members
- Successfully set-up a retail and wholesale distribution channels in Kenya that led to increased sales i.e From average of Ksh 200,000/= to average of Ksh 2.5 Million with a month on month average growth rate of 20%
- Successfully ventured into alternative sales channels eg Through institutional/corporate/Sacco sales channel that resulted in successful partners like KCB who purchased phones worth Ksh 3 Million through credit card customer purchases.
Product Marketing Manager - Enterprise
Orange Kenya
02.2008 - 04.2011
- Developing and implementing marketing strategies targeting the MSME and Corporate market segment
- Developing and launching products and offers targeted for the MSME and Corporate market segment. My main focus being post-paid voice products and data service offers.
- Planning and implementing promotional offers and loyalty programs for the MSME market segment
- Liaise with Advertising agency for communication strategies or campaigns
- Developing training modules for the sales teams before launch of new products or offers
- Working with the sales team to support in sales training to enhance sales levels and revenues for respective products and offers
- Market Research and Intelligence
- Successfully launched the Orange Mobile Corporate post-paid service which resulted in monthly revenues growing from zero to approximately Ksh. 18.5 Million with a positive double digit year on year growth rate.
- Successfully launched a value added service (Closed User Group) for enterprise customers on voice
- Successfully launched the first i-phone offer in Kenya for corporates through Orange Business Services for post-paid corporate customers
- Successfully launched a Broadband data service targeting the MSME segment of the market (Internet Everywhere 3G+ for Enterprise)
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
Regional Sales Manager
Telkom Kenya
Nairobi, Kenya
05.2006 - 01.2008
- Managing a sales and customer service team to ensure that sales objectives are met
- I managed an initial team of 98 people within my assigned region
- Organizing for promotional activities in various parts of my assigned region to increase sales volumes of the various products such as Telkom Fixed, Orange mobile, ADSL, Internet Everywhere 3G+ among others
- Managing customer service issues to ensure that our esteemed customers enjoyed premium service
- Organizing for in-house sales training programs to improve sales skills for the sales team
- Motivating the sales team so as to enhance achievement of sales objectives
- Monitoring performance levels on a daily, weekly, monthly and quarterly basis to ensure that sales and revenue objectives were met
- Successfully grew revenues by 20% from, for the region which averaged Ksh 250 Million per month ($2.45 million dollars per month) by the end of 2008
- Successfully introduced a segmented sales approach to the market by the sales team
- Successfully inculcated direct sales skills within the sales team that resulted in achievement of targets and a more cohesive and motivated sales team
- Implemented a recognition and reward system in the sales team that led to improved sales.
Corporate Account Manager
Tracker Group of Companies
03.2004 - 04.2006
- Business Development in Key Corporate Accounts so as to increase sales revenues in the various services that were offered
- Carried out market surveys and Market Intelligence activities
- Servicing existing corporate clients to ensure that any issues regarding our services were handled promptly and satisfactorily so as to foster strong relations and maintain high levels of customer service
- Account developing where possible
- Carried out presentations to prospective corporate clients
- Prepare monthly plans and budgets which were broken down to weekly and daily targets
- Successfully developed and implemented a territorial sales approach to ensure that sales efforts were focused and resulted in avoidance of duplication of efforts which helped enhance teamwork
- Consistently achieved sales targets in the three main product lines that we provided i.e Car Track, 911 alarm response and First Force guarding services
- Was able to achieve an average monthly revenue of Ksh 3 million.
Sales Representative
Firestone East Africa (1969) Ltd
09.2002 - 02.2004
- Marketing Bridgestone and Firestone tires to prospective corporate firms, NGO's, Banks etc
- So as to develop new business for the existing Firestone dealership network
- Ensure that dealer primary sales targets were met and assist dealers in increasing secondary sales
- Organizing promotional activities in liaison with respective dealers to help in increasing counter sales of Firestone Tires
- Servicing both the corporate clients and the trade dealers to ensure that any issues regarding the Firestone product were addressed promptly and satisfactorily in line with the customer service policies
- Handling claim issues that would arise from dealers with respect to tire damage
- Preparation of Annual and Quarterly budgets and ensuring that set targets were met
- Monitoring the dynamic market trends and keeping tabs with the competition (Market Intelligence)
- Doing presentations both to corporate clients and dealers to create awareness of the range of Firestone products and during weekly sales meetings
- Debt collection and ensuring that trading levels of my assigned dealers were within acceptable credit limits
- Consistently achieved in at least 9 months out of a year, tire sales targets in the territory within Nairobi of Ksh 15 Million per month ($2.4 Million USD per year)
Account Manager
Federal Express, FedEx
09.2000 - 09.2002
- Marketing the FedEx service so as to develop new business from my assigned territory
- Servicing of existing Corporate clients in my assigned territory
- This included Account Developing where possible
- Some of the clients that I serviced include:- Ford Foundation, Coca-Cola East Africa, NIC Bank, AON Minet Insurance Brokers, WorldSpace, Madison Insurance etc
- Prospecting for new business within my assigned territory
- This involved analysing the financial background of prospective clients and the assessment of their core business needs and tailor-making our service to meet those needs efficiently and cost-effectively
- Preparing sales forecasts for the annual budgets and identifying prospective agents in different locations within my territory to receive FedEx parcels on our behalf at a commission.
- Consistently achieved courier and cargo sales targets in the territory within Nairobi that I managed with an average achievement of Ksh. 3.5 Million per month.
- I was seconded to Rwanda and Burundi where I successfully launched the FedEx outbound service in the two countries in the great-lakes region. I was also able to coach the teams in the two countries on the FedEx operations procedures and to help the team to develop new business clients (B2B sales).
Education
MBA - Strategic Management
UNICAF
Zambia 04.2001 -
Bachelor of Commerce - Business Administration
Catholic University of Eastern Africa
10.1998
Kenya Certificate of Secondary Education - High School
Mang'u High School
11-1992
Kenya Certificate of Primary Education -
Hospital Hill Primary School
11-1988
Skills
- New Business Development
- New Product and/or Service Launch
- Sales Team Management and Leadership
- Product Development
- Sales Strategy Development and Execution
- Customer Profiling/Segmentation
- Communication and Sales Presentation Skills
- Interpersonal Relationship Building Skills
- Sales Training (Hard Skills and Soft Skills)
- Sales Curriculum Development
- B2B and B2C sales expertise
- Solution/Consultative Selling
Certification
2003-02-01, World Ahead International MCS ltd. Sales Training Programme
Affiliations
Marketing Society of Kenya (MSK)
Interests
Learning to play the keyboard/piano and guitar
Reading news regarding mobile technology developments and topics related to green energy
Listening to music, watching Rugby and movies, and reading personal development and inspirational books
References
- Antony Mulando, Former Head of IT, FedEx East Africa, 0722838110
- Arthur Igeria, Managing Partner, Igeria & Ngugi Advocates, Notaries Public & Commissioners of oaths, P.O. Box 60635, 020-2217814
- Mark Ekuam, Regional Head of Projects, Strategy and Innovation, Stabex East Africa, P.O. Box 35227, 00200, 0722348696
Timeline
Director - Sales and Marketing
G-Tri Company Kenya Ltd
10.2025 - Current
Head of Sales Training
Solar Panda Ltd.
08.2023 - 09.2025
Head of Corporate Sales
StarTimes Media (K) Co. Ltd.
01.2016 - 07.2023
Sales and Marketing Director
Northwest Enterprises Ltd
01.2015 - 12.2015
SAP Sales Manager
Twenty Third Century Systems
06.2013 - 12.2014
Head of Device Sales
Rapid Communications Ltd
05.2011 - 02.2013
Product Marketing Manager - Enterprise
Orange Kenya
02.2008 - 04.2011
Regional Sales Manager
Telkom Kenya
05.2006 - 01.2008
Corporate Account Manager
Tracker Group of Companies
03.2004 - 04.2006
Sales Representative
Firestone East Africa (1969) Ltd
09.2002 - 02.2004
MBA - Strategic Management
UNICAF
04.2001 -
Account Manager
Federal Express, FedEx
09.2000 - 09.2002
Bachelor of Commerce - Business Administration
Catholic University of Eastern Africa
Kenya Certificate of Secondary Education - High School
Mang'u High School
Kenya Certificate of Primary Education -
Hospital Hill Primary School