Edward Njaibu
Nairobi
Summary
Marketing professional with history of driving successful initiatives and campaigns. Known for focus on team collaboration and achieving results, adaptable to changing market needs. Proficient in digital marketing strategies, campaign management, and brand positioning, valued for reliability and innovative approach.
Overview
14
14
years of professional experience
Work History
Senior Marketing Specialist
Zoomlion Heavy Industry Kenya Limited
03.2023 - 04.2025
- Marketing of zoomlion Products through Cold Calling, Daily visits, Emails and social media platforms
- Daily physical visits to existing and potential customers
- Updating Daily Sales Report on CRM
- Reporting on Daily sales activities and weekly Pipeline Reports
- Market Research on competition, current happenings and new opportunities
- Management of Existing Major Accounts
- Formulation and overseeing of Zoomlion Products Training
- Showcasing of our company products at our Mombasa Road warehouse
- Liaising with the Spares and Service department to ensure customers get spares and service and that warranty terms are adhered to
- Building and Maintaining relationships with both new and existing customers
- Planning, execution and presentation of zoomlion products at various Exhibitions –This is for exhibitions that we have a stand and those that we don’t have a stand but are relevant
Heavy Equipment Sales
Rhombus Construction Limited-SANY DEALER
10.2020 - 12.2022
- Customers recruitment using various techniques such as cold calling, marketing storms, emails, social media and referrals
- Conducting research on competitors’ products and prices
- Visiting existing Customers and potential customers
- Supervision and Management of Field Sales Representative
- Customer recruitment and Relationship management
- Touring and Showcasing displayed machines at the Company Showroom
- Following up payments with internally financed customers
- Ensuring strict adherence to After Sales procedures such as warranty
- In Charge of the Preparation of a Sales and Marketing manual and marketing strategies.
- Liaising with financial institution for externally financed customers
Marketing and Operation Manager
Usalama Farm
02.2017 - 09.2020
- Execute key distribution, placement, pricing and promotion of company’s product within assigned accounts to achieve target sales.
- Conducting research on competitors’ products and prices
- Determination of customer credit Worthiness
- Ensuring proper display of our merchandise in Supermarkets
- Customer recruitment and Relationship management
- Stock monitoring for our stockist
- Collection of Payment Cheques
- Handling all customer complaints and maintain positive business relationships.
- Preparation and Submission of Daily, weekly and Monthly Sales Report
Agency Banking-Field Officer
Co-operative bank of Kenya
04.2013 - 01.2017
- Recruitment of Agents
- Loans Appraisal, disbursement and follow up
- Training on Agency banking regulations, POS usage, POS repair
- Daily visitation of Agents so as to build capacity and Train on new products.
- Keeping a records of all Agents
- Complains Handling
- Link between the Bank and the Agents
- Awards: 2nd Best branch in 2013-Co-operative bank Agency Banking which Was rated using number of Agents recruited, Commission earned and Agents satisfaction through my service
Direct Sales Representative – Loans
Barclays Bank of Kenya
02.2012 - 01.2013
- Loan calculation, evaluation and disbursement
- Opening new accounts.
- Cold calling and leads follow up
- Customer service duty
- Assistant organiser of corporate social responsibility day.
Marketing (Intern)
AITEC AFRICA
01.2011 - 01.2011
- Set up and design of exhibition hall
- Preparation of name tags and issuance to guest
- Assisted speakers in presentation preparation
- Attended to speakers and guests during the exhibitions
- Was in charge of sourcing and coordination of fellow guest attendants
- Management of amphitheater to ensure smooth flow of presentations
Education
Diploma - Sales And Marketing
Technical University of Kenya
01.2011
Driving License - undefined
Glory Driving School
01.2009
Kenya Certificate of Secondary Education - undefined
Ruiru Boys Secondary School
01.2007
Skills
Customer recruitment and Retention: As a Sales Person, I have had the opportunity of recruiting customers to utilize the company’s products and followed up to ensure a high degree of retention This has resulted in long term company- client relationships
Complains Handling and Management: In handling customer complaints, my key attributes have been listening keenly to understand the specific issues that the clients want handled I have served as a link person in ensuring that complaints are handled quickly, efficiently and to maximum satisfaction
CRM management
Campaign management
Competitive analysis
Product launches
References
- Maureen, Mwangi, Marketing Supervisor, +254 722 932081, Zoomlion Heavy Industry Kenya Ltd
- Cyrus, Gatimu, General Manager, +254 721 482414, Rhombus Construction Limited
Interests
Travelling: As time allows, travels to different parts of the country, Men’s Ministry: Actively involved in the men empowerment programs, Drama and Sports: Was Chairman of Technical University of Kenya Drama Club and Successfully led the Team to win the most Trophies ever in a single year in both Drama And Music Festival
Timeline
Senior Marketing Specialist
Zoomlion Heavy Industry Kenya Limited
03.2023 - 04.2025
Heavy Equipment Sales
Rhombus Construction Limited-SANY DEALER
10.2020 - 12.2022
Marketing and Operation Manager
Usalama Farm
02.2017 - 09.2020
Agency Banking-Field Officer
Co-operative bank of Kenya
04.2013 - 01.2017
Direct Sales Representative – Loans
Barclays Bank of Kenya
02.2012 - 01.2013
Marketing (Intern)
AITEC AFRICA
01.2011 - 01.2011
Driving License - undefined
Glory Driving School
Kenya Certificate of Secondary Education - undefined
Ruiru Boys Secondary School
Diploma - Sales And Marketing
Technical University of Kenya