EDITH AILA
Summary
Dynamic sales leader with a proven track record in exceeding sales targets and driving revenue growth. Skilled in strategic relationship building and problem-solving, delivering exceptional results in competitive environments.
Overview
10
10
years of professional experience
Work History
HEAD OF SALES, MARKETING & RESERVATIONS
Msambweni Beach House & Private Villas
01.2023 - 08.2025
- Achieved overall sales performance indicators i.e targets, collection volumes & profits. The highest amount sold being USD 120,000 a month.
- Built, managed and retained relationships with direct customers and relevant stakeholders.
- Resolved escalated sales & reservations issues and staff related matters with policy.
- Conducted weekly review of targets, revenue integrated and put in place mitigations and measures to address shortfalls.
- Ensured discounts were kept within a regulated framework to avoid losses.
- Developed partnerships with public & private agencies and professionals.
- Provided leadership to create a motivated sales, marketing & reservations team.
SALES & RESERVATIONS AGENT
Msambweni Beach House & Private Villas
01.2019 - 12.2022
- Researched and provided clients with options for accommodation, transport & activities based on their preference and budget.
- Made hotel sales and reserved booked clients in the operating system.
- Provided advise on travel regulations and requirements for visas & passports.
- Communicated with clients before, during and after their stay to ensure their satisfaction and address any concerns that may arise.
- Built relationship with clients to encourage repeat business and referrals.
- Stay current on the industry news and trends to provide the best advise and recommendations to clients.
- Developed and maintained excellent rapport with client contacts and suppliers.
FRONT OFFICE RECEPTIONIST
Greenpark Sundowner Hotel
04.2015 - 12.2018
- Managed the front desk area by ensuring the reception area is maintained to standards.
- Provided required accurate information to clients in person, via phone or email.
- Operated the switchboard including receiving, transferring and giving appropriate answers to incoming calls.
- Registered guests in hotel rooms using the point-of-sale terminal, memorized faces and names to ensure personalized service throughout the guest stay.
- Takes & confirmed reservations, ensuring no reservation overlaps or hotel overbooking.
- Performed other clerical receptionist duties such as filing, photocopying, transcribing, printing and faxing.
Education
Master of Science - Hospitality Management
Kenyatta University
Nairobi09.2025
Bachelor of Science - Hospitality Management
Kenyatta University
Nairobi01.2016
Kenya Certificate of Secondary Education -
Kisumu Girls’ High School
Kisumu01.2011
Skills
- Sales & Revenue Growth
- Closing of leads
- Reservations Systems (Opera, Lodgify & ResRequest)
- Customer Relationship Management (CRM)
- Negotiation & Contracting
- Travel Agent & OTA Coordination
- Guest Experience & Retention
References
- Mr. Jacob Bwire, Msambweni Beach House & Private Villas, +254721890102
- Mr. Caleb Wambua, Greenpark Sundowner Hotel, 0711968449
Timeline
HEAD OF SALES, MARKETING & RESERVATIONS
Msambweni Beach House & Private Villas
01.2023 - 08.2025
SALES & RESERVATIONS AGENT
Msambweni Beach House & Private Villas
01.2019 - 12.2022
FRONT OFFICE RECEPTIONIST
Greenpark Sundowner Hotel
04.2015 - 12.2018
Master of Science - Hospitality Management
Kenyatta University
Bachelor of Science - Hospitality Management
Kenyatta University
Kenya Certificate of Secondary Education -
Kisumu Girls’ High School