EDISON MUTAI
DIGITAL SALES AND MARKETING STRATEGIST
NAIROBI
Summary
Resilient Digital Strategist with 3-year background in project management, communications and marketing. Expertise in brand development, interactive content and community engagement. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.
Data-driven decision-making: I have a strong analytical mindset and utilize date-driven insights to inform marketing strategies and optimize performance. I am skilled in using tools like Google analytics ,Adobe analytics and marketing automation to track key metrics and continuously improve results.
Overview
4
4
years of professional experience
14
14
years of post-secondary education
Work History
DIGITAL MARKETING STRATEGIST
SAFARICOM PLC
NAIROBI
02.2020 - 05.2023
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Led 20-person cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Boosted online engagement 40%.
- Redesigned and published web pages with Wordpress and Adobe indesign.
- Used Google analytics and Adobe analytics to identify behavioral patterns and trends in data.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Maintained in-depth understanding of industry practices and trends to best promote products.
DIGITAL MARKETING STRATEGIST
ROBERT HALF INTERNATIONAL
MENLO PARK
01.2019 - 12.2020
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Led person cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Identified technology framework required to support digital strategies.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Identified appropriate marketing channels and target customers for campaigns.
- Tracked key performance indicators to measure success of campaigns.
- Used various market research tools and techniques to gather, analyze and interpret data.
Education
BBA - Sales And Marketing Education
NAIROBI UNIVERSITY
NAIROBI, KENYA 08.2016 - 12.2020
MBA - CPA CERTIFICATE
CPA CENTER NAIROBI
NAIROBI, KENYA 01.2018 - 12.2023
High School Diploma -
MANGU HIGH SCHOOL
THIKA ,KENYA 01.2012 - 11.2015
Skills
Strategic planning
Customer targeting
Data Analytics
Market Analysis
Sales forecasting
Digital marketing
Digital marketing knowledge
Hobbies
- Reading
- Networking
- Creative writing
- Content Creation
- Data analysis
References
REFERENCES ARE AVAILABLE UPON REQUEST
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Reality is nothing but a collective hunch.
Lily Tomlin and Jane Wagner
Timeline
DIGITAL MARKETING STRATEGIST
SAFARICOM PLC
02.2020 - 05.2023
DIGITAL MARKETING STRATEGIST
ROBERT HALF INTERNATIONAL
01.2019 - 12.2020
MBA - CPA CERTIFICATE
CPA CENTER NAIROBI
01.2018 - 12.2023
BBA - Sales And Marketing Education
NAIROBI UNIVERSITY
08.2016 - 12.2020
High School Diploma -
MANGU HIGH SCHOOL
01.2012 - 11.2015