Eddah Maina
Marketing And Project Management
Nairobi,Kenya
Summary
With over 10 years of experience driving sales and business development expertise to multi-national organization, I have proven ability to hire, develop and retain high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
5
5
years of post-secondary education
11
11
years of professional experience
Work History
Head of Business Development and Project Manager
GROWTHPAD CONSULTING LTD
09.2019 - 04.2021
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
- Closed new business and streamlined transition accounts to customer relations department.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
- Maximized revenues in several programs by implementing creative sales training techniques.
- Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
- Conducted cold- calls to prospect external lead sources and advance sales process.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Participated in industry organization and trade shows to gather competitive and industry intelligence.
- Completed and submitted monthly and yearly progress reports to support executive decision making.
- Created vision and provided leadership for targeting larger prospects.
- Fostered and facilitated relationships with product distribution channels to increase product sales for our different clients.
Regional Sales Manager
Cube movers Limited
04.2013 - 08.2019
- Exceeded targets by building, directing and motivating high-performing sales team.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Leveraged Logistics expertise and market knowledge to devise proactive, performance-oriented approaches.
- Met with each Board of directors on monthly basis to answer questions, resolve issues and identify new strategies.
- Achieved regional sales goal of $100,000 monthly by completing audits, resolving problems, training staff members and completing action plans.
- Guided and promoted four new managers from within.
- Increased gross profits by30% during 4yrs.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
Head of Customer Service
ENGLISH PRESS LIMITED
01.2010 - 09.2012
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Provided primary customer support to internal and external customers in fast-paced environment.
- Achieved and consistently exceeded revenue quota through product and service promotion during routine calls.
- Educated customers on promotions to enhance sales.
- Used company troubleshooting resolution tree to evaluate technical problems while leveraging personal expertise to find appropriate solutions.
- Maintained financial accounts by processing customer adjustments.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Fielded customer questions regarding available merchandise, sales, current prices and upcoming company changes.
- Communicated with vendors regarding back order availability, future inventory and special orders.
- Handled day-to-day customer contact via phones, faxes and emails.
- Consulted with outside parties to resolve discrepancies and create effective solutions.
- Took payment information and other pertinent information such as addresses and phone numbers to place orders.
- Resolved product or service problems by clarifying customer's complaint, determining cause of problem and selecting best solution to solve problem.
Education
Diploma - Sales And Marketing
Kenya Institute Of Management
Nairobi, Kenya 10.2018 - Current
Diploma - Business and ICT
Institute Of Advanced Technology
Nairobi, Kenya 01.2011 - 10.2012
Certificate in Business and Information Technology -
Institute of Advanced Technology
Nairobi, Kenya 01.2011 - 04.2011
Certificate in International Computer Driving License -
Institute of Advanced Technology
Nairobi, Kenya 01.2011 - 04.2011
Skills
Cash-flow analysis
undefinedAccomplishments
- Achieved record-high client growth in 2019/2020 by developing a comprehensive sales and marketing plan.
- Increased public sector and commercial account business by 20%.
- Ranked as a top performer, averaging 30% above sales quota each month.
- Implemented CRM and capture strategy in 4months.
- Increased customer base by 50% by expanding market to include neighboring counties.
- Recipient of 2018 New Business Excellence Award for most new accounts.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Documented and resolved customer complaints which led to customer satisfaction and in turn referrals.
Affiliations
- Association of Information Technology Professionals
- International Association of Administrative Professionals
- National Association of Social Workers
An Avid reader, Poetry, Travel, Art, Music.
I have several hobbies. Yet, reading consumes all my free time. I enjoy reading and have always been a voracious reader.
Although I prefer reading fiction, I make a deliberate effort to read at least one non-fiction book in a couple of months.
My first book was “Famous Five Go to Kirrin Island” at the age of ten. What I truly treasure about my hobby is its power to transport me to different locations whilst I’m still on my couch.
It is a low budget travel option that I often take!
My hobby has made me develop analytical thinking and open-mindedness.
Reading has also broadened my imagination across horizons. I wouldn’t possibly trade it for anything else, ever!
Timeline
Head of Business Development and Project Manager
GROWTHPAD CONSULTING LTD
09.2019 - 04.2021
Diploma - Sales And Marketing
Kenya Institute Of Management
10.2018 - Current
Regional Sales Manager
Cube movers Limited
04.2013 - 08.2019
Diploma - Business and ICT
Institute Of Advanced Technology
01.2011 - 10.2012
Certificate in Business and Information Technology -
Institute of Advanced Technology
01.2011 - 04.2011
Certificate in International Computer Driving License -
Institute of Advanced Technology
01.2011 - 04.2011
Head of Customer Service
ENGLISH PRESS LIMITED
01.2010 - 09.2012
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