Doreen Wamugunda
Nairobi
Summary
Corporate Communications Specialist with cross-sector experience driving strategic communication, public relations, and stakeholder engagement within both public and private institutions. Proven ability to translate complex organizational objectives into clear, compelling narratives that strengthen brand reputation, media visibility, and public trust. Highly skilled in digital communications, including SEO-driven content, social media strategy, and audience analytics, with a track record of optimizing content performance to achieve measurable impact.
Overview
6
6
years of professional experience
Work History
Corporate Communications Officer
Kenya Advanced Institute of Science and Technology
03.2025 - Current
- Streamlining institutional communication protocols to enhance efficiency in both internal and external information flow.
- Establishing and implementing the Communications Strategy and Stakeholder Engagement Guidelines to provide a structured framework for outreach, public relations, and engagement.
- Developing and enforcing the institutional branding guidelines as the custodian of brand identity, ensuring consistency across all departments on messaging and written materials.
- Drafting and editing high-level speeches for senior management and official spokespersons, strengthening institutional visibility and credibility.
- Coordinating major institutional and corporate events, liaising with vendors, managing logistics, and ensuring professional documentation through photography, videography, and written coverage.
- Designing and producing corporate branding materials (print, digital, and audiovisual) using design tools such as Adobe InDesign and Canva.
- Planning and executing digital and social media strategies, leveraging tools such as Hootsuite and Meta Business to grow online engagement and generate audience perception reports that inform targeted messaging.
- Managing media relations and monitoring press coverage, serving as the institutional liaison to journalists, and ensuring timely, accurate responses to media enquiries.
- Creating and publishing newsletters and official institutional publications, sharing impact stories and milestones with key stakeholders.
Digital Media Officer
Kenya Broadcasting Corporation
12.2022 - 01.2025
- Crafting and publishing high-quality, accurate news stories on the corporation's website, ensuring timely updates and adherence to editorial standards.
- Producing short-form engaging news content tailored for the corporation's social media platforms.
- Managing audience interactions to gather feedback and facilitate follow-up on published news stories.
- Reviewing and refining news stories submitted by contributors.
- Collaborated with production teams on multimedia projects.
- Building and maintaining strong professional relationships with PR firms, agencies, companies, and government offices to source credible information and leads for news stories.
- Evaluating and adapting press releases for broadcast and publication, ensuring alignment with the organization's editorial policies.
Customer Care Assistant
Dedan Kimathi University of Technology
08.2022 - 11.2022
- Coordinated communication between departments to enhance service delivery.
- Assisted students and staff with inquiries and service requests.
- Managed customer complaints and provided effective solutions.
- Documented customer interactions and maintained accurate records.
- Trained new staff on customer care protocols and procedures.
- Implemented feedback systems for continuous improvement of services.
- Supported event planning and logistics for student engagement activities.
Customer Care Volunteer
AIC Kijabe Hospital
02.2022 - 07.2022
- Assisted patients in navigating hospital procedures.
- Engaged stakeholders across different social media platforms on behalf of the hospital.
- Analyzed patient feedback that was used in the quality review processes.
- Participated in the preparation and management of hospital events.
Editorial Intern/ Contributor
Nation Media Group
08.2019 - 12.2020
- Researched and gathered content for articles on current events.
- Assisted editors in proofreading and editing manuscripts for publication.
- Collaborated with writers to develop engaging story ideas and themes.
- Conducted interviews with sources to obtain information for news stories.
- Planned page layouts with editors.
Education
Master of Arts - Communication Studies ( Development Communication)
University of Nairobi
Nairobi, Kenya12-2024
Bachelor of Arts - Communication & Literature
University of Nairobi
Nairobi, Kenya12-2019
High School Diploma -
Bishop Gatimu Ng'andu Girls High School
Nyeri, Kenya12-2013
Kenya Certificate of Primary Education
Mary Immaculate Academy - Mweiga
Nyeri, Kenya12-2009
Skills
- Media relations
- Digital content creation
- Public relations
- Content strategy
- Audience analysis
- Crisis communication
- Reputation management
- Corporate storytelling
- Internal communications
- Analytics tracking
- Corporate communications
- Web content management
- Written communication
- Trends analysis
- Copywriting
- Digital communications
- Stakeholder management
- Audience segmentation
- Writing, editing, and proofreading
- Strategic communications
Affiliations
Public Relations Society of Kenya, 023-4286
Timeline
Corporate Communications Officer
Kenya Advanced Institute of Science and Technology
03.2025 - Current
Digital Media Officer
Kenya Broadcasting Corporation
12.2022 - 01.2025
Customer Care Assistant
Dedan Kimathi University of Technology
08.2022 - 11.2022
Customer Care Volunteer
AIC Kijabe Hospital
02.2022 - 07.2022
Editorial Intern/ Contributor
Nation Media Group
08.2019 - 12.2020
Master of Arts - Communication Studies ( Development Communication)
University of Nairobi
Bachelor of Arts - Communication & Literature
University of Nairobi
High School Diploma -
Bishop Gatimu Ng'andu Girls High School
Kenya Certificate of Primary Education
Mary Immaculate Academy - Mweiga