Diana Mulinge
Business Development Manager | Project Manager | Program Manager | Growth Manager | Startup Program Lead
Nairobi,N/
Summary
Results-oriented Business Development and Project Management professional with a track record of leading high-growth startups, managing complex projects, and fostering strategic partnerships. Experienced in scaling operations, boosting revenue growth, and guiding cross-functional teams within fast-paced, innovation-focused settings. Successful in securing investment funding, introducing new products, and implementing market expansion strategies. Proficient in stakeholder management, program delivery, and making data-driven decisions to drive business success.
Overview
4
4
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Co-Founder & CEO
Instasoko Limited
05.2024 - 06.2025
- Scaled company from launch to 200+ monthly active users and 50+ registered vendors within the first 6 months.
- Secured USD 10,000 in seed funding and achieved positive cash flow within the first operational year.
- Led the development and launch of Minimum Viable Product (MVP) in under 3 months, achieving 90% user satisfaction rate.
- Built and managed a cross-functional team of 6 in product development, operations, and marketing.
- Developed strategic partnerships with key stakeholders and MSMEs in the Rwandan market.
- Implemented growth tracking KPIs and business intelligence tools to optimize decision-making.
Executive Administration Assistant
Cytonn Investments Management
09.2021 - 05.2022
- Coordinated quarterly board meetings for 15+ board members, achieving a 100% attendance rate.
- Streamlined executive meeting processes, reducing preparation time by 40% and improving documentation quality.
- Designed and maintained an executive dashboard to track 20+ key company initiatives.
- Managed communication with 100+ key stakeholders, ensuring timely responses and strong relationship management.
- Successfully planned and executed 5+ major corporate events, including board retreats and investor briefings.
Business Development Assistant
Cytonn Investments Management
03.2021 - 09.2021
- Conducted market research and due diligence for investment opportunities, supporting strategic investment decisions.
- Maintained a database of 1000+ user profiles with 99% data accuracy and compliance.
- Supported development of 3 fintech products through user research, competitive analysis, and project tracking.
- Reduced project timeline through the introduction of a new project monitoring system.
- Assisted in the preparation of pitch materials and presentations for client meetings, enhancing communication effectiveness and engagement with stakeholders.
- Conducted market research to identify potential investment opportunities and client needs, facilitating data-driven decision-making processes.
- Coordinated logistics for client events and meetings, ensuring seamless execution and fostering strong relationships with clients.
Education
BSc. - Business Innovation and Technology Management
Jomo Kenyatta University of Agriculture And Technology
08.2015 - 12.2020
Kenya Certificate of Secondary Education -
Enoomatasiani Girls Secondary School
01.2011 - 11.2014
Skills
- Startup Scaling
- Market Expansion Strategy
- Revenue Growth Management
- Business Development
- Strategic Partnerships
- Client Relationship Management
- Project Management
- Program Coordination
- Cross-functional Team Leadership
- Executive Communication
- Fundraising & Investor Relations
- Product Development
Leadership And Recognition
- Jasiri Fellow, 2024-Present, Co-Founded Instasoko Limited and secured initial capital funding through the Jasiri Talent Investor Program.
- UN Global Compact Member, 2025, Leading sustainable business practices at Instasoko Limited.
- UN Greenstar Award Winner, 2017
- Maestro Leadership Team, Kenya
Timeline
Co-Founder & CEO
Instasoko Limited
05.2024 - 06.2025
Executive Administration Assistant
Cytonn Investments Management
09.2021 - 05.2022
Business Development Assistant
Cytonn Investments Management
03.2021 - 09.2021
BSc. - Business Innovation and Technology Management
Jomo Kenyatta University of Agriculture And Technology
08.2015 - 12.2020
Kenya Certificate of Secondary Education -
Enoomatasiani Girls Secondary School
01.2011 - 11.2014
Similar Profiles
Akhiym AlfredAkhiym Alfred
A-Class Fitter, Millwright at DAMUS LIMITED,SIS LIMITED,TRINWELD, D. Rampersad and Company Limited and other contractorsA-Class Fitter, Millwright at DAMUS LIMITED,SIS LIMITED,TRINWELD, D. Rampersad and Company Limited and other contractors
Mayank PareekMayank Pareek
Sap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private LimitedSap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private Limited
KOJO HASTINGSKOJO HASTINGS
CEO at Genelec Capital Limited, Genelec Support Services Limited•Genelec Infrastructure Development Services Limited•Zenith Hygiene Systems Ghana LimitedCEO at Genelec Capital Limited, Genelec Support Services Limited•Genelec Infrastructure Development Services Limited•Zenith Hygiene Systems Ghana Limited
Valerius OmondiValerius Omondi
Sales Executive at Saj Ceramics LimitedSales Executive at Saj Ceramics Limited
Dr Elizabeth Wambui Muthondu MuthonduDr Elizabeth Wambui Muthondu Muthondu
Head of Dermatology DFMH at Kenya Defence ForceHead of Dermatology DFMH at Kenya Defence Force