Hubspot
Digital Marketing Specialist
Arlosa Energy Ltd
09.2024 - Current
Derrick Odanga
Digital Business Strategy
Nairobi,30
Timeline
Online Business Manager
Turfgrass Kenya
01.2022 - Current
Research Assistant
Breinscope Consultants
01.2021 - 12.2023
Business Development Intern
Megashift Technologies
01.2020 - 08.2020
Social Entrepreneur & Digital Lead
Jabulani Youth for Transformation
01.2019 - 12.2019
Bachelor of Science - Business Information Technology (BBIT)
Kenya Methodist University
01.2016 - 10.2019
Work History
Digital Marketing Specialist
Arlosa Energy Ltd
09.2024 - Current
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
Online Business Manager
Turfgrass Kenya
01.2022 - Current
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
- Increased overall team productivity by fostering a positive work environment and providing effective leadership.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Improved project delivery times, setting clear milestones and regularly monitoring progress against objectives.
- Fostered strong, enduring relationships with key clients to secure repeat business and referrals.
- Conducted detailed market analyses to inform strategic planning and decision-making processes.
Research Assistant
Breinscope Consultants
01.2021 - 12.2023
- Collaborated with multidisciplinary teams to develop innovative research methodologies and strategies.
- Synthesized complex information into clear summaries to make findings accessible to diverse audiences.
- Identified and resolved data discrepancies, ensuring highest level of accuracy in research outcomes.
- Contributed to development of research proposals, aligning with strategic objectives and securing project approvals.
- Analyzed complex data sets to uncover critical insights, driving direction of research projects.
Business Development Intern
Megashift Technologies
01.2020 - 08.2020
- Managed CRM database, ensuring accurate tracking of prospects through the sales funnel for better conversion rates.
- Assisted in formulating corporate strategy based on market dynamics, customer requirements, and industry trends analysis.
- Maintained client information and accounts in company databases.
- Expanded company''s reach into new markets with thorough research on untapped opportunities and competitor landscape assessment.
- Enhanced customer satisfaction with timely follow-ups and addressing concerns.
- Generated advertising brochure for vendor use.
- Contributed to event marketing, sales and brand promotion.
- Presented professional image consistent with company's brand values.
Social Entrepreneur & Digital Lead
Jabulani Youth for Transformation
01.2019 - 12.2019
- Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
- Improved customer satisfaction with exceptional project management skills and timely delivery of products and services.
- Launched new product lines successfully through comprehensive planning, strategy and research.
- Determined business plan, mission statement, and vision.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Education
Bachelor of Science - Business Information Technology (BBIT)
Kenya Methodist University
Meru Town, Kenya 01.2016 - 10.2019
Skills
Digital Marketing & Paid Ads (Meta, Google)
Social Media Strategy & Growth
Online Business Management (OBM)
E-commerce Store Management (Shopify, WooCommerce)
CRM & Workflow Automation (Odoo, HubSpot, Zapier)
Web Design & CMS (WordPress, Odoo)
Research & Data Analysis
Sales Documentation & Client Engagement
Strategic Marketing & Brand Development
CRM software
Search engine optimization
Social media promotion
Marketing management
Consulting
Business development
Project management
Summary
I am a results-driven Digital Business Strategist and Online Business Manager with a background in Business Information Technology. I specialize in helping startups, SMEs, and online entrepreneurs streamline their operations, grow their digital presence, and scale their revenue through powerful marketing, automation, and business systems. With over 4 of experience managing digital projects, I bring a strong mix of strategic
Work Preference
Work Type
Full TimePart TimeContract WorkInternshipGig WorkLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balancePersonal development programsHealthcare benefitsWork from home optionPaid time offPaid sick leaveTeam Building / Company RetreatsFlexible work hoursCompany CultureCertification
Google Digital Marketing Certification
HubSpot Inbound Marketing Certification
Chandaria Youth Empowerment Program – Business Development & Leadership
Oracle Academy Hackathon – IoT Project Development
Internet Society – Fundamentals of Network Operations (Linux, Shell Scripting)
Software
WordPress,
Odoo
Salesforce
Zapier
Meta
Monday
Mailchimp
Asana
Accomplishments
Client A: Shopify Store Revamp & Conversion Boost
• Redesigned layout, optimized product descriptions & checkout flow
• Improved conversion rate from 1.5% to 3.8% in 2 months
Client B: Coaching Business System Setup
• Built a complete client onboarding workflow using Dubsado & ConvertKit
• Reduced admin hours by 50% and doubled booked calls
Client C: Facebook Ads Campaign for Local Business
• Generated 3,000+ leads in 6 weeks with a CPL of $0.45 • Increased client revenue by 70% in Q2
Client D: Odoo-Powered SME Integration
• Implemented Odoo for Website, CRM, and Accounting
• Centralized business operations into one seamless platform
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Advanced (C1)
Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Testimonials
"Derrick transformed the way we run our business. From chaotic operations to a to a well-oiled digital machine. Highly recommend!" — Susan M., Online Coach
"His insights on paid ads and funnels helped us triple our email list and convert at higher rates. He's our go-to strategist." — Michael T., E-commerce Store Owner
"Derrick helped us transition to Odoo, and now we manage accounting, CRM, and even our website in one place. Game changer." — James K., SME Owner
Affiliations
- Internet Society of Kenya
- Hubspot Academy
Interests
Project Management: ClickUp, Trello, Asana Marketing Tools: Mailchimp, ConvertKit, Meta Ads Manager, Google Ads E-commerce: Shopify, WooCommerce ERP & CRM: Odoo, HubSpot, Zoho, ActiveCampaign Automation: Zapier, Make, Airtable Website: WordPress, Elementor, Wix, Webflow, Odoo Website Builder
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