Derrick Muturi

Sendy offers two core products to it's customers.

Sendy Supply is an FMCG B2B e-commerce marketplace that connects mini marts to manufacturers across Africa enabling them to restock their shelves faster, cheaper and more often using buy now pay later credit and Sendy Fulfillment that provides social commerce, e-commerce and Business to retail end to end fulfillment services encompassing warehousing, payment collection, pick, pack and ship through a network of 3rd party partner assets including vehicles, fulfillment centers and last mile pick up and drop off locations.

• Led the alignment of the Sendy product vision, strategy and roadmap with the overall business strategy focused on driving profitability and sustainable growth.
• Ensure synchronisation of agile release trains across the product teams to ensure program objectives are met across each iteration and larger program increments.
• I lead a team of 6 product managers who work closely with design, engineering, growth and data within squads/pods to create, develop, and refine innovative & compelling user-centric experience solutions that meet the business, project, and design goals.
• I build and grow exceptional teams by hiring, onboarding, coaching, and enabling them to bring products to market.
• As an individual contributor, I run my own squad that specializes on customer facing products in collaboration with other squads.

• Working with my team, I led expansion of Sendy Supply into 3 new counties, Nigeria, Uganda and Cote D'Ivore 5 months since joining the team leading to GMV growth from $1M to over $3M a month.
• Prioritised and managed the program backlog and roadmap in line with business goals, milestones and customer needs.
• Run stakeholder meetings across 4 countries to gather feedback and share product updates.
• Conducted customer interviews and market research to identify gaps and opportunities.
• Managed agile release trains across program increments for multiple teams within my product team to ensure we meet program objectives.
• Led implementation of cross docking, payment on delivery and Pick up & Drop off locations (PuDos), integrations to Shopify & Woo-commerce marketplaces and buy now pay later as key features that catalysed product adoption.

In my 3 months acting capacity leading partner acquisition for Sendy's Freight marketplace business, I brought a growth and product led mindset to the role.

• I led the reactivation of 187 churned partner accounts in 3 months leading to an increase in shipper bidding rates by 55%
• Acquired 47 new strategic partners that tippled vehicle assets on our marketplace from 613 to 2140 within 3 months turning our flywheel ever the more.
• Hired, trained and mentored success managers across two other countries to lead similar efforts locally

I joined Sendy as a growth manager within the Freight team where I served for 3 months actively and another 3 months doubling up in acting capacity as the Head of Partner Acquisition

• I ran numerous experiments and A/B test in conjunction with the product team to validate assumptions and improve metrics across our AAARRR funnel, the most impressive experiment hid a section of our shipper checkout form on our website from some shippers resulting in 63% increased conversion rates amongst that segment.
• Conducted numerous customer interviews that led to a reviewed pricing strategy and increased product adoption.

Founded in 2019, Sevi is a fintech startup that aims to provide affordable loan management solutions and supply chain finance to e-commerce merchants and credit providers across East and West Africa through buy now pay later and embedded finance offerings.

• I Lead product validation efforts at Sevi by meeting up with product partners, customers and end users across the country to better understand their unique needs, evaluating their experience while using our product and identifying friction points and edge cases to improve user experience.
• Validated business models with partners that led to a timely product pivot for the business from B2C lending to B2B embedded supply chain lending resulting in repayment rate of over 85% as opposed to under 50% in B2C.
• Facilitated meetings to collaborate with tech ecosystem partners such as payment gateways and marketplaces.

Herdy Fresh was a an online grocery delivery startup that sought to connect middle class consumers in Nairobi with farmers across the country seeking to improve access and quality standards. I founded the business as a pivot from early learnings on my livestock herd management startup, RabbitIQ.

Product & Engineering

• Developed an e-commerce website, Android and IOS e-commerce app from the ground up in 7 months as a single engineer.

Managerial & leadership

• Hired and trained a team of 13 to lead sales, marketing and operations
• Orchestrated forward-thinking strategies to accomplish profit and expansion goals that led to acquiring 7,000+ customers across Nairobi city

Financial & Budgeting

• Orchestrated multiple fund raising rounds mopping up over $300,000 in seed angel, grant, and equity funding.
• Reduced organisation expenditures by effectively negotiating vendor and service contracts, cutting unnecessary costs to preserve capital thereby reducing monthly burn rate by 67% saving over $70,000 in annualised expenditure.
• Stakeholder management of investors and board members through regular monthly and quarterly reports.

Business development

• Worked with marketing teams to create, deploy and optimise effective campaigns across social media and offline display channels.
• Monitored market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales.

RabbitIQ was a livestock herd management platform that sought to provide farmers across Africa with localized and personalized information to optimize production and farm efficiency.

• Conducted target market research to scope out industry gaps within livestock management systems and launched an MVP Rabbit herd manger that onboarded 87 farmers across 7 countries managing over 4,000 animals in 6 months.

Nailab is a Kenyan startup incubator, located in Nairobi, that was founded in 2010 to lower the entry barriers for ICT entrepreneurs who want to start and scale their businesses.

• Assisted with design and development of internal projects such as Kuhustle.com a job market place and the Nailab accelerator website.
• Worked closely with clients to establish specifications and system designs as well as shared progress updates for external contract projects.
• Trained young founders on pitching, preparing decks and evaluating potential investors.