Summary
Overview
Work History
Education
Skills
Certification
Interests
Hobbies
Timeline
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Derrick Karanja

Derrick Karanja

Sales & Marketing Consultant
Nairobi

Summary

Dynamic entrepreneur with a proven track record at NeatGarms, driving business growth through innovative strategies and visionary leadership. Expertise in social media marketing and customer acquisition, fostering high-performance teams to enhance brand engagement. Recognized for cultivating strategic partnerships and leveraging market insights to maintain competitive advantage.


Overview

4
4
years of professional experience
4
4
Certifications
2
2
Languages

Work History

Startup Founder

NeatGarms
01.2023 - Current
  • Spearhead strategic planning and innovation, ensuring the brand’s vision is consistently aligned with market demands, and executed effectively.
  • Drive business growth through robust development strategies, strategic partnerships, and expansion initiatives.
  • Cultivate a high-performance team culture by mentoring talent, fostering creativity, and promoting accountability across all functions.
  • Continuously monitor and analyze fashion market trends, leveraging insights to keep NeatGarms competitive and forward-thinking.

Virtual Assistant

Siman Research & Development Center
01.2025 - 07.2025
  • Graphics Design: Crafting visually engaging designs for digital and print, including branding materials, presentations, social media content, and promotional assets.
  • Email Outreach: Creating targeted email campaigns to enhance customer engagement, drive sales, and strengthen brand awareness.
  • Project Management: Coordinating with creative teams and stakeholders to ensure timely, effective execution of campaigns.

Social Media Manager

Ofelos Bakery Limited
01.2023 - 05.2025
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.

Social Media Manager

Point.A Commercial Agencies
01.2023 - 05.2025
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.

Property Sales & Client Engagement Associate

Heri Homes Properties
01.2022 - 04.2022
  • Completed a 4-month graduate internship program at Heri Homes Properties, gaining hands-on experience in sales and marketing, while supporting customer satisfaction initiatives.
  • Collaborated with key stakeholders to improve communication and coordination across departments.
  • Contributed to team efficiency by assisting in streamlining communication processes, and adopting effective project management practices.
  • Assisted in developing and executing initiatives aimed at enhancing customer satisfaction and engagement.

Education

BBA - Business Intelligence

Strathmore University
Nairobi
04.2001 -

Skills

Business administration

Certification

Https://static.semrush.com/academy/certificates/260309d204/derrick-karanja_2.pdf

Interests

Fashion & Design

Real Estate

Social Media & Management

Artificial Intelligence

Agribusiness

Hobbies

  • Fashion Designing: Passionate about creating innovative and contemporary designs, staying ahead of trends, and translating concepts into wearable art.
  • Photography: Skilled in capturing unique perspectives and visual storytelling, with an eye for composition and aesthetics.
  • Horse Riding: Enthusiastic about equestrian sports, which foster discipline, patience, and focus.
  • Jetskiing & Quadbike Riding: Enjoy adventurous outdoor activities that build confidence, quick decision-making, and adaptability.
  • Travel & Culture Exploration: Keen on discovering diverse cultures, fashion influences, and global trends for inspiration.
  • Fitness & Wellness: Committed to maintaining a healthy lifestyle through regular physical activity and mindfulness practices.

Timeline

Virtual Assistant

Siman Research & Development Center
01.2025 - 07.2025

Startup Founder

NeatGarms
01.2023 - Current

Social Media Manager

Ofelos Bakery Limited
01.2023 - 05.2025

Social Media Manager

Point.A Commercial Agencies
01.2023 - 05.2025

Property Sales & Client Engagement Associate

Heri Homes Properties
01.2022 - 04.2022

BBA - Business Intelligence

Strathmore University
04.2001 -

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Derrick KaranjaSales & Marketing Consultant