Fashion & Design
Derrick Karanja
Sales & Marketing Consultant
Nairobi
Summary
Dynamic entrepreneur with a proven track record at NeatGarms, driving business growth through innovative strategies and visionary leadership. Expertise in social media marketing and customer acquisition, fostering high-performance teams to enhance brand engagement. Recognized for cultivating strategic partnerships and leveraging market insights to maintain competitive advantage.
Overview
4
4
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Startup Founder
NeatGarms
01.2023 - Current
- Spearhead strategic planning and innovation, ensuring the brand’s vision is consistently aligned with market demands, and executed effectively.
- Drive business growth through robust development strategies, strategic partnerships, and expansion initiatives.
- Cultivate a high-performance team culture by mentoring talent, fostering creativity, and promoting accountability across all functions.
- Continuously monitor and analyze fashion market trends, leveraging insights to keep NeatGarms competitive and forward-thinking.
Virtual Assistant
Siman Research & Development Center
01.2025 - 07.2025
- Graphics Design: Crafting visually engaging designs for digital and print, including branding materials, presentations, social media content, and promotional assets.
- Email Outreach: Creating targeted email campaigns to enhance customer engagement, drive sales, and strengthen brand awareness.
- Project Management: Coordinating with creative teams and stakeholders to ensure timely, effective execution of campaigns.
Social Media Manager
Ofelos Bakery Limited
01.2023 - 05.2025
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Social Media Manager
Point.A Commercial Agencies
01.2023 - 05.2025
- Increased brand awareness by developing and implementing effective social media strategies.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
Property Sales & Client Engagement Associate
Heri Homes Properties
01.2022 - 04.2022
- Completed a 4-month graduate internship program at Heri Homes Properties, gaining hands-on experience in sales and marketing, while supporting customer satisfaction initiatives.
- Collaborated with key stakeholders to improve communication and coordination across departments.
- Contributed to team efficiency by assisting in streamlining communication processes, and adopting effective project management practices.
- Assisted in developing and executing initiatives aimed at enhancing customer satisfaction and engagement.
Education
BBA - Business Intelligence
Strathmore University
Nairobi 04.2001 -
Skills
Business administration
Sales growth
Social Media Marketing
Social Media Management
Customer acquisition
Marketing expertise
Visionary leadership
Industry expertise
Product roadmaps
Entrepreneurial and innovative
Talent acquisition
Certification
Https://static.semrush.com/academy/certificates/260309d204/derrick-karanja_2.pdf
Interests
Real Estate
Social Media & Management
Artificial Intelligence
Agribusiness
Hobbies
- Fashion Designing: Passionate about creating innovative and contemporary designs, staying ahead of trends, and translating concepts into wearable art.
- Photography: Skilled in capturing unique perspectives and visual storytelling, with an eye for composition and aesthetics.
- Horse Riding: Enthusiastic about equestrian sports, which foster discipline, patience, and focus.
- Jetskiing & Quadbike Riding: Enjoy adventurous outdoor activities that build confidence, quick decision-making, and adaptability.
- Travel & Culture Exploration: Keen on discovering diverse cultures, fashion influences, and global trends for inspiration.
- Fitness & Wellness: Committed to maintaining a healthy lifestyle through regular physical activity and mindfulness practices.
Timeline
Virtual Assistant
Siman Research & Development Center
01.2025 - 07.2025
Startup Founder
NeatGarms
01.2023 - Current
Social Media Manager
Ofelos Bakery Limited
01.2023 - 05.2025
Social Media Manager
Point.A Commercial Agencies
01.2023 - 05.2025
Property Sales & Client Engagement Associate
Heri Homes Properties
01.2022 - 04.2022
BBA - Business Intelligence
Strathmore University
04.2001 -